{"id":1883,"date":"2023-01-12T16:50:50","date_gmt":"2023-01-12T15:50:50","guid":{"rendered":"https:\/\/www.ingenyus.es\/nuevo-color-asterisco-viva-magenta\/"},"modified":"2023-10-13T11:36:18","modified_gmt":"2023-10-13T09:36:18","slug":"nuevo-color-asterisco-viva-magenta","status":"publish","type":"post","link":"https:\/\/www.ingenyus.es\/en\/nuevo-color-asterisco-viva-magenta\/","title":{"rendered":"New asterisk color, viva magenta"},"content":{"rendered":"<p>At this point, we all know what <a href=\"https:\/\/www.pantone.com\/uk\/en\/\" target=\"_blank\" rel=\"noopener\">Pantone\u00ae<\/a> is, but just in case you\u2019re not up to speed, this brand is an emblem in the graphic design, product, fashion, and other industries. Pantone\u00ae provides a universal language for designers to make color decisions, no matter their industry. At ingenyus*, we take it very seriously, which is why we adopt the <strong>new color as our asterisk color<\/strong>.<\/p>\n<p>In 1962, Pantone\u00ae revolutionized the color and printing industry with a tool created by Lawrence Herbert, which identified, combined, and accurately reproduced colors. This tool quickly spread like wildfire across all sectors where color played a role.<\/p>\n<p>We need to fast forward to 1999 when Pantone\u00ae introduced its <strong>first Color of the Year<\/strong>, which was <a href=\"https:\/\/www.pantone.com\/connect\/15-4020-TPX\" target=\"_blank\" rel=\"noopener\">Cerulean<\/a>. The choice of this shade for the change of the millennium was due to its representation of the search for tranquility and satisfaction in a period of uncertainty.<\/p>\n<p>What began as a marketing strategy to create anticipation for their color standard products has now become an <strong>annual announcement<\/strong> that many media outlets pick up and share as the last month of the year approaches. We were eagerly anticipating the reveal of the color for 2023.<\/p>\n<p>This color of the year is <strong>selected by a committee of design experts<\/strong> and is presented as a reflection of the global mood based on trends and research.<\/p>\n<h2>New asterisk color<\/h2>\n<p>The color chosen for this year, 2023, is <a href=\"https:\/\/www.pantone.com\/uk\/en\/color-of-the-year\/2023\" target=\"_blank\" rel=\"noopener\">Viva Magenta 18-1750<\/a>, which is a <strong>bold, clever<\/strong> (just like us) <strong>and inclusive color<\/strong>. It draws inspiration from nature and the real world. In this case, it\u2019s inspired by cochineal red, a strong and vibrant natural dye that welcomes with strength and a rebellious spirit, according to Leatrice Eiseman, the executive director of the Pantone Color Institute.<\/p>\n<p>We are welcoming this new year by <strong>updating our distinctive asterisk color to Pantone 18-1750<\/strong>. If you\u2019re wondering why, it\u2019s because <strong>we\u2019re unconventional, rebellious, and love to innovate within the established norms. Long live Magenta!<\/strong><\/p>\n<p>With the <a href=\"https:\/\/www.ingenyus.es\/en\/logos\/\">update of our brand<\/a>, come other changes, and one of them is the annual update of our asterisk color, depending on the color chosen by Pantone\u00ae. Stick with <a href=\"https:\/\/www.ingenyus.es\/en\/\">us<\/a> and discover our new color each year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our brand update has changes, and one of them is the update of our asterisk color every year. Find out!<\/p>\n","protected":false},"author":1,"featured_media":1423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[154],"tags":[],"class_list":["post-1883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-us-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New asterisk color, viva magenta | ingenyus*<\/title>\n<meta name=\"description\" content=\"La actualizaci\u00f3n de nuestra marca tiene cambios, y uno de ellos es la actualizaci\u00f3n de nuestro color asterisco cada a\u00f1o. \u00a1Desc\u00fabrelo!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ingenyus.es\/en\/nuevo-color-asterisco-viva-magenta\/\" 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