{"id":1886,"date":"2022-08-17T13:06:20","date_gmt":"2022-08-17T11:06:20","guid":{"rendered":"https:\/\/www.ingenyus.es\/mundo-sin-color\/"},"modified":"2023-10-13T12:04:13","modified_gmt":"2023-10-13T10:04:13","slug":"mundo-sin-color","status":"publish","type":"post","link":"https:\/\/www.ingenyus.es\/en\/mundo-sin-color\/","title":{"rendered":"The world is becoming colorless"},"content":{"rendered":"<p>Take a look around you, in your kitchen, on your computer equipment, or in the shop windows of furniture, decoration, or car dealerships. <strong>What colors do you see repeated the most?<\/strong> Which ones do you see the least? I might be wrong, but surely you see a lot of black, gray, and white around you, and yet, very few yellows, reds, or oranges. In the world of brands and products, <strong>we have left behind the decades of multicolor<\/strong>; we are moving away from colors and stepping into a monochromatic and desaturated era. Let\u2019s play a game: I will mention a color, and you think of a brand:<\/p>\n<p>Red<br \/>\nOrange<\/p>\n<p>Depending on your age, location, environment, profession, or culture, different brands might have come to your mind, but you probably associate each of these colors with the following brands: Ferrari, Coca-Cola, Santander, Supreme, Metro de Madrid, Vodafone, Butano, Fanta, Orange, Galp, Nickelodeon, Firefox\u2026<br \/>\nLet\u2019s make it more challenging, now only beverage brands:<\/p>\n<p>Green<br \/>\nBlue<br \/>\nGold<\/p>\n<p>Let\u2019s see if we match: Heineken, Seven Up, Sprite, Starbucks, Carlsberg, Pepsi, Red Bull, Bombay Sapphire, Freixenet. Well, I admit that not many came to mind for gold\u2026<br \/>\nColor is a key aspect for brands to consider because, although it may not seem so relevant, it is. Different colors make your audience identify with your brand and create an unconscious association. So, colors like green and blue are associated with environmental respect.<\/p>\n<p>Brands use colors as a <strong>key to convey new values and adapt to changing times<\/strong>. At ingenYus*, we have made various changes throughout our history, but if we\u2019re known for one thing, it\u2019s that we have gradually shifted towards darker colors. Ultimately, our color is black.<\/p>\n<p>This change is not unique to us; it also happens to other brands and products. In fact, it\u2019s a <strong>trend that has been evolving slowly for two centuries<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1222 size-full\" title=\"Evolution of color\" src=\"https:\/\/www.ingenyus.es\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2022-08-16-114148-e1660643027927.png\" alt=\"world without color\" width=\"1132\" height=\"327\" srcset=\"https:\/\/www.ingenyus.es\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2022-08-16-114148-e1660643027927.png 1132w, https:\/\/www.ingenyus.es\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2022-08-16-114148-e1660643027927-300x87.png 300w, https:\/\/www.ingenyus.es\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2022-08-16-114148-e1660643027927-1024x296.png 1024w, https:\/\/www.ingenyus.es\/wp-content\/uploads\/2022\/08\/Captura-de-pantalla-2022-08-16-114148-e1660643027927-768x222.png 768w\" sizes=\"auto, (max-width: 1132px) 100vw, 1132px\" \/><\/p>\n<p style=\"text-align: center;\">Source: Cath Sleeman, PEC, Nesta, Science Museums Group Collection<\/p>\n<p>\u00a0<\/p>\n<p>As we can see in the graph above, in the year 1800, the range of colors used in products was much broader than what is used today. Not only has it <strong>evolved towards a grayscale scale<\/strong>, but the use of blue has expanded while yellows and brown tones have been limited. This could be due to the change in materials used in products, reducing wood and leather and increasing the use of plastics and their derivatives.<\/p>\n<p>Focusing on specific objects, we can see that neutral colors are the most commonly used in clothing, in modern house design, and that a grayscale palette has taken over vehicles.<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1210 size-large\" src=\"https:\/\/www.ingenyus.es\/wp-content\/uploads\/2022\/08\/cochesteoradelcolor1660287510-1024x342.jpg\" alt=\"Evolution of car colors\" width=\"1024\" height=\"342\" srcset=\"https:\/\/www.ingenyus.es\/wp-content\/uploads\/2022\/08\/cochesteoradelcolor1660287510-1024x342.jpg 1024w, https:\/\/www.ingenyus.es\/wp-content\/uploads\/2022\/08\/cochesteoradelcolor1660287510-300x100.jpg 300w, https:\/\/www.ingenyus.es\/wp-content\/uploads\/2022\/08\/cochesteoradelcolor1660287510-768x256.jpg 768w, https:\/\/www.ingenyus.es\/wp-content\/uploads\/2022\/08\/cochesteoradelcolor1660287510.jpg 1247w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\">Source: The Cultural Tutor on Twitter<\/p>\n<p>In the image above, we can see a comparison between a parking lot in the 1980s and one today, highlighting the limited variety of colors beyond grayscale.<\/p>\n<p>Before we finish, we should mention Cath Sleeman, a data scientist who has conducted a fantastic <a href=\"http:\/\/Podemos ver en la imagen anterior una comparaci\u00f3n entre un parking en los a\u00f1os 80 y un parking hoy en d\u00eda. Destacando la poca variedad de colores fuera de la escala de grises. Antes de terminar debemos mencionar a Cath Sleeman, cient\u00edfica de datos que ha realizado un fant\u00e1stico estudio sobre el color y la forma para el Science Museums Group Collection y a The Cultural Tutor (su usuario de Twitter) que tiene un fant\u00e1stico bolet\u00edn informativo llamado Aeropagus. Entre ambos nos han inspirado a realizar esta entrada. Y a nivel personal \u00bfQu\u00e9 opinas sobre esta tendencia en el use del color?\" target=\"_blank\" rel=\"noopener\">study on color and form for the Science Museums Group Collection<\/a>, and The Cultural Tutor (their Twitter handle) who has a fantastic newsletter called <a href=\"https:\/\/culturaltutor.com\/areopagus\" target=\"_blank\" rel=\"noopener\">Aeropagus<\/a>.<br \/>\nBoth of them have inspired us to create this entry.<\/p>\n<p>And on a personal level, what do you think about this trend in color use?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Take a look around you, in your kitchen, on your computer equipment, or in the shop windows of furniture, decoration, or car dealerships. What colors do you see repeated the most? Which ones do you see the least? I might be wrong, but surely you see a lot of black, gray, and white around you, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[148],"tags":[],"class_list":["post-1886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The world is becoming colorless | ingenyus*<\/title>\n<meta name=\"description\" content=\"El color es un elemento imprescindible para marca pero el mundo se est\u00e1 quedando sin color, \u00a1descubre por qu\u00e9 entrando en nuestro post!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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