Marketing and the scientific method have more in common than they may initially seem. If you\u2019re considering how to approach your marketing strategy and want to explore a new perspective, at ingenyus*, we believe in this similarity, even though, unfortunately, marketing is not a science in itself. We\u2019ll share the correlations we see and how to adapt your marketing strategy. Join us!<\/p>\n
Advancements in science usually follow a specific principle, where the acquisition of knowledge is associated with the scientific method<\/strong>. This method consists of several phases, which we\u2019ve simplified as follows:<\/p>\n 1) Observation<\/p>\n 2) Hypothesis formulation<\/p>\n 3) Experimentation<\/p>\n 4) Drawing conclusions<\/p>\n 5) Publication and comparison.<\/p>\n In science, observation helps us gather the necessary data on which we will later work<\/strong>. This observation should be characterized by absolute rigor with objective facts. We must avoid any subjective or personal input.<\/p>\n In marketing, observation is based on analyzing the business model to subsequently propose specific actions. For this purpose, tools like Business Model Canvas, Value Curves, Web Audits, and even indicators<\/strong> are highly useful.<\/strong><\/p>\n With all relevant observations made, it\u2019s time to formulate a hypothesis based on the data obtained<\/strong>. In science, a possible and provisional explanation is presented to explain the observed facts.<\/p>\n Based on the results obtained from observation, marketing must develop a strategy<\/strong>. In other words, formulate what we believe will lead to the expected results, a kind of hypothesis. To do this, it\u2019s necessary to follow the timeline: objectives \u2013 strategy \u2013 marketing actions<\/strong>.<\/p>\n Through experimentation, two results can be achieved:<\/p>\n i) That the previously formulated hypothesis is refuted<\/strong>, in which case a new hypothesis must be developed to match the new data obtained.<\/p>\n ii) If the hypothesis cannot be refuted<\/strong>, it will be concluded that this is the correct hypothesis, and the process moves to the next phase.<\/p>\n The actions formulated in the previous phase must be applied to validate that these actions are correct\u2026 Is there a formula for success?<\/p>\n There might be\u2026<\/p>\n Formula for Success = (Knowledge + Information Technology + Innovation + Emotion) \/ Routine<\/p>\n But for those who prefer a simpler explanation, success<\/strong> is achieved through customer focus, differentiation, and a holistic vision<\/strong>.<\/p>\n At ingenys, experimentation takes into account four key aspects:<\/p>\n1) Observation in Marketing and the Scientific Method<\/h2>\n
Science<\/h3>\n
Marketing<\/h3>\n
2) Hypothesis Formulation in Marketing and the Scientific Method<\/h2>\n
Science<\/h3>\n
Digital Marketing<\/h3>\n
3) Experimentation in Marketing and the Scientific Method<\/h2>\n
Science<\/h3>\n
Marketing<\/h3>\n
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4) Drawing Conclusions in Marketing and the Scientific Method<\/h2>\n
Science<\/h3>\n