{"id":1943,"date":"2021-09-21T12:18:12","date_gmt":"2021-09-21T10:18:12","guid":{"rendered":"https:\/\/www.ingenyus.es\/marketing-mujeres-stem\/"},"modified":"2023-10-13T14:09:08","modified_gmt":"2023-10-13T12:09:08","slug":"marketing-mujeres-stem","status":"publish","type":"post","link":"https:\/\/www.ingenyus.es\/en\/marketing-mujeres-stem\/","title":{"rendered":"Marketing campaigns for STEM women"},"content":{"rendered":"

The concern about the inclusion of women in STEM careers (an acronym in English for Science, Technology, Engineering, and Mathematics) is increasing. As a result, in recent years, various marketing campaigns have been created to engage women in science and attract them to the STEM world.<\/strong> Today, we want to introduce you to a series of marketing campaigns related to science and women.<\/p>\n

STEM Women Marketing Campaign: No more Matildas<\/h2>\n

This campaign is carried out by the Association of Women Researchers and Technologists<\/strong> (AMIT). With it, they aim to highlight the role of women in science throughout history<\/strong> and denounce the Matilda effect. This effect refers to the discrimination experienced by women, denying their discoveries and work, attributing them to male research partners.
\nThis campaign is aimed at younger girls<\/strong>. The marketing campaign seeks to increase the presence of women in STEM fields through adding more female scientists to school textbooks<\/strong>. If the “No more Matildas” marketing campaign can position female researchers as role models in science, it can influence the number of girls choosing scientific careers.<\/p>\n

How do they do it?<\/h3>\n

To achieve this, the campaign proposes creating an annex to fifth-grade textbooks<\/a>, discussing the most important women in science throughout history, including Spanish figures like Margarita Salas and \u00c1ngela Ruiz Robles<\/strong>. This is done in the fifth grade because it’s when students start learning about scientists and researchers.
\nYou might wonder, why include this in textbooks? This stems from the fact that only 7.5% of high school textbooks feature women. Additionally, less than 30% of students in scientific fields are women worldwide. This situation is even more pronounced in Spain. Over the last 40 years, the presence of women in STEM careers in Spain has decreased. For example, the percentage of female enrollment in computer engineering dropped from 30% in the 1980s to 12% today.<\/strong><\/p>\n

As a result, the “No more Matildas” marketing campaign created three books with the aim of addressing questions like What if Albert Einstein, Alexander Fleming, or Erwin Schr\u00f6dinger had been women?<\/strong> In response, the campaign has produced three books: Matilda Einstein<\/a>, Matilda Fleming<\/a>, and Matilda Schr\u00f6dinger<\/a>. These books depict how their lives might have been if they were women.<\/p>\n