{"id":1831,"date":"2023-09-18T16:16:26","date_gmt":"2023-09-18T14:16:26","guid":{"rendered":"https:\/\/www.ingenyus.es\/project\/genomepleio\/"},"modified":"2026-04-08T15:14:23","modified_gmt":"2026-04-08T13:14:23","slug":"genomepleio","status":"publish","type":"project","link":"https:\/\/www.ingenyus.es\/en\/project\/genomepleio\/","title":{"rendered":"Genomepleio"},"content":{"rendered":"

[vc_row][vc_column width=\u201d4\/12\u2033][vc_column_text]<\/p>\n

Clinical genetic integration<\/h2>\n

[\/vc_column_text][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]Genomepleio<\/a> is a software based on connecting clinicians with geneticists in order to expand the diagnosis of genetic pathologies in patients. The application uses the OMIM database of the Johns Hopkins University as an information base to correlate signs and symptoms with diseases and the genes that trigger them. It also serves as a means of communication between clinicians and as a centraliser of information.<\/span><\/p>\n

\u00a0<\/p>\n

Strategy<\/strong><\/p>\n

To fully reflect Genomepleio, we undertook a conceptualisation and research process to create a strong brand identity that reflected the core values. After the completion of the ICG, we carried out the development of a website to showcase the brand with a unified graphic style.<\/span>[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

dimension of the project<\/h2>\n

branding<\/a>
\nweb design<\/a>[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row el_id=\u201dbranding\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_single_image image=\u201d1713\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d][vc_column_text el_id=\u201dbranding\u201d]<\/p>\n

branding<\/h2>\n

The development of the corporate image is part of Genomepleio\u2019s main service. The logotype is the main element of the brand, providing a groundbreaking image with personality, with which the brand will be identified at all times.<\/span><\/p>\n

The use of a typography that combines its vertices and rounded edges creates a \u201cplayful\u201d appearance without losing the seriousness and strength of the brand. An authentic inspiration from the \u201cBauhaus\u201d style, in which geometric shapes and the san-serif style merge to obtain a more attractive result, while at the same time capturing simplicity and ease. Following this artistic trend, klein blue is established as a flat colour, for its application in negative, while white will be applied in its positive versions, thus allowing the use of textures and bright colours as a background.<\/span><\/p>\n

The symbol created for Genomepleio fully characterises the brand and can be used individually as an identifying graphic element. By playing with the geometric shapes of the characters, we generated a symbol. The two parallel stripes represent a genotype, while at the same time we generated a series of \u201croads\u201d along which the information circulates. In this way, we reflect the connection and union of information, one of the main objectives of the brand.<\/span>[\/vc_column_text][vc_single_image image=\u201d1719\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row el_id=\u201ddisenoweb\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text el_id=\u201ddisenoweb\u201d]<\/p>\n

web design<\/h2>\n

We developed the website taking into account the previously established corporate brand identity. The result, a website that stands out in its sector thanks to an original and bold design. The inclusion of moving elements and the vibrant blue colour create a visually attractive and different composition.<\/span><\/p>\n

In addition, we have prioritised the usability and functionality of the page ensuring that any user can navigate without difficulty. We have also carried out SEO optimisation in order to improve the positioning in search engines such as Google.<\/span><\/p>\n

In short, we have created an intuitive and differential website that also complies meticulously with the standards of responsive design, thus providing an optimal experience from any point of search.<\/span><\/p>\n

genomepleio.com<\/a><\/strong>[\/vc_column_text][vc_single_image image=\u201d1721\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d][vc_btn title=\u201dSee more proyects\u201d link=\u201durl:%2Fen%2Fproject\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

We devised a branding in which the logo is placed as the main element of its visual identity, with a specific typography to represent the spirit of the company. The new presentation was presented in a new website.<\/p>\n","protected":false},"featured_media":7414,"template":"","meta":{"_links_to":"","_links_to_target":""},"customer_type":[137,138,245],"project_type":[397,507,800,1198,801],"class_list":["post-1831","project","type-project","status-publish","has-post-thumbnail","hentry","customer_type-biotech-en","customer_type-health","customer_type-tic-en","project_type-advertising","project_type-diseno-grafico-en","project_type-identidad-corporativa-en","project_type-redes-sociales","project_type-web"],"yoast_head":"\nGenomepleio | ingenyus*<\/title>\n<meta name=\"description\" content=\"En ingenyus* an unusual agency tenemos servicios especializados para tu empresa. 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