{"id":2919,"date":"2024-04-03T15:15:22","date_gmt":"2024-04-03T13:15:22","guid":{"rendered":"https:\/\/www.ingenyus.es\/?post_type=project&#038;p=2919"},"modified":"2026-04-09T12:46:50","modified_gmt":"2026-04-09T10:46:50","slug":"un-traballo-de-fondo","status":"publish","type":"project","link":"https:\/\/www.ingenyus.es\/en\/project\/un-traballo-de-fondo\/","title":{"rendered":"Un Traballo de Fondo"},"content":{"rendered":"<p>[vc_row content_placement=\u201dtop\u201d][vc_column width=\u201d4\/12\u2033][vc_column_text]<\/p>\n<h2>Un traballo de fondo<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<span style=\"font-weight: 400;\">Collaboration with the Department of Employment Promotion and Equality to drive a Conference on the present and future of Equality, Diversity, and violence in the workplace: <a href=\"https:\/\/untraballodefondo.gal\/\" target=\"_blank\" rel=\"noopener\">Un Traballo de Fondo<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Ingenyus* participation encompasses everything from strategic organization to the execution, monitoring, and production of the event. A 360\u00b0 service with actions ranging from audiovisual, social media, strategy, communication, events, positioning, to graphic design.<\/span>[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row content_placement=\u201dtop\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n<h2 class=\"dimension\">project dimension<\/h2>\n<p><a class=\"with-arrow\" href=\"#strategy\">strategy\u00a0<\/a><br \/>\n<a class=\"with-arrow\" href=\"#graphicdesign\">graphic design<\/a><br \/>\n<a class=\"with-arrow\" href=\"#webdevelopment\">web development<\/a><br \/>\n<a class=\"with-arrow\" href=\"#socialmedia\">social media<\/a><br \/>\n<a class=\"with-arrow\" href=\"#audiovisualproduction\">audiovisual production<\/a>[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row content_placement=\u201dtop\u201d el_id=\u201ddisenografico\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text el_id=\u201dstrategy\u201d]<\/p>\n<h2>strategy<\/h2>\n<p><span style=\"font-weight: 400;\">This collaboration encompasses strategic design, organization, and planning of the conference. In this regard, it includes everything from the strategic selection of the location to defining the marketing funnel necessary for attendee acquisition and their final management. Additionally, as part of this planning, we include monitoring and measuring outcomes, a crucial aspect for assessing the event\u2019s impact.<\/span>[\/vc_column_text][vc_single_image image=\u201d2927\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row content_placement=\u201dtop\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text el_id=\u201dgraphicdesign\u201d]<\/p>\n<h2>graphic design<\/h2>\n<p><span style=\"font-weight: 400;\">We carried out the design of the event\u2019s corporate image as well as the development of its applications, ranging from the event\u2019s communication itself to the production of materials and their application in the audiovisual communication section (signage, screens, roll-ups, etc.).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A unique visual identity ensures that this conference, as well as potential similar future conferences, can be easily remembered by attendees.<\/span>[\/vc_column_text][vc_single_image image=\u201d2929\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row content_placement=\u201dtop\u201d el_id=\u201ddesarrolloweb socialmedia\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text el_id=\u201dwebdevelopment\u201d]<\/p>\n<h2>web development<\/h2>\n<p><span style=\"font-weight: 400;\">We designed and produced the corporate website for the event: <a href=\"https:\/\/untraballodefondo.gal\/\" target=\"_blank\" rel=\"noopener\">https:\/\/untraballodefondo.gal\/<\/a>, which has served as the backbone of digital communication.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The website stands out for its simplicity and the constant updating of speakers through its <a href=\"https:\/\/untraballodefondo.gal\/programa\" target=\"_blank\" rel=\"noopener\">program<\/a>. Additionally, it integrates the registration form with its multiple attendance options, necessary for proper sizing.<\/span>[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row content_placement=\u201dtop\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text el_id=\u201dsocialmedia\u201d]<\/p>\n<h2>social media<\/h2>\n<p><span style=\"font-weight: 400;\">We developed a comprehensive communication plan focused on being propelled by the event\u2019s promoters. The communication has centered on highlighting the value of the profiles that make up the program, given their relevance and interest to the audience. The SEO images generated were specially designed for sharing on social media.<\/span>[\/vc_column_text][vc_single_image image=\u201d2925\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d el_class=\u201dfull-width-row\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row content_placement=\u201dtop\u201d el_id=\u201deventos\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text el_id=\u201daudiovisualproduction\u201d]<\/p>\n<h2>audiovisual production<\/h2>\n<p><span style=\"font-weight: 400;\">A notable aspect of the event was the audiovisual production, including recording and photography. The event could be followed through streaming via installed cameras, including sign language interpretation. Additionally, a summary video of the event was edited:<\/span>[\/vc_column_text][vc_raw_html]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[\/vc_raw_html][vc_column_text]<span style=\"font-weight: 400;\">Below are some images of the event:<\/span>[\/vc_column_text][vc_single_image image=\u201d2939\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d][vc_single_image image=\u201d2935\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d][vc_single_image image=\u201d2937\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d][vc_single_image image=\u201d2921\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d][vc_btn title=\u201dSee more proyects\u201d link=\u201durl:%2Fproject\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integral production of the event. We plan and execute the event, generating the graphic graphic image, positioning and web development, communication plan and audiovisual production.<\/p>\n","protected":false},"featured_media":7476,"template":"","meta":{"_links_to":"","_links_to_target":""},"customer_type":[136,395,245],"project_type":[144,140,800,1198,386,801],"class_list":["post-2919","project","type-project","status-publish","has-post-thumbnail","hentry","customer_type-industry","customer_type-others","customer_type-tic-en","project_type-consultancy","project_type-event","project_type-identidad-corporativa-en","project_type-redes-sociales","project_type-video-en","project_type-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un Traballo de Fondo | ingenyus*<\/title>\n<meta name=\"description\" content=\"En ingenyus* an unusual agency tenemos servicios especializados para tu empresa. Entra en nuestra web y desc\u00fabrelos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ingenyus.es\/en\/project\/un-traballo-de-fondo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un Traballo de Fondo | ingenyus*\" \/>\n<meta property=\"og:description\" content=\"En ingenyus* an unusual agency tenemos servicios especializados para tu empresa. Entra en nuestra web y desc\u00fabrelos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ingenyus.es\/en\/project\/un-traballo-de-fondo\/\" \/>\n<meta property=\"og:site_name\" content=\"ingenyus*\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ingenyus\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T10:46:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ingenyus.es\/wp-content\/uploads\/2026\/04\/UN-TRABALLO-DE-FONDO_Cover.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ingenyus_es\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/en\\\/project\\\/un-traballo-de-fondo\\\/\",\"url\":\"https:\\\/\\\/www.ingenyus.es\\\/en\\\/project\\\/un-traballo-de-fondo\\\/\",\"name\":\"Un Traballo de Fondo | ingenyus*\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/en\\\/project\\\/un-traballo-de-fondo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/en\\\/project\\\/un-traballo-de-fondo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ingenyus.es\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/UN-TRABALLO-DE-FONDO_Cover.webp\",\"datePublished\":\"2024-04-03T13:15:22+00:00\",\"dateModified\":\"2026-04-09T10:46:50+00:00\",\"description\":\"En ingenyus* an unusual agency tenemos servicios especializados para tu empresa. Entra en nuestra web y desc\u00fabrelos.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/en\\\/project\\\/un-traballo-de-fondo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ingenyus.es\\\/en\\\/project\\\/un-traballo-de-fondo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/en\\\/project\\\/un-traballo-de-fondo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ingenyus.es\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/UN-TRABALLO-DE-FONDO_Cover.webp\",\"contentUrl\":\"https:\\\/\\\/www.ingenyus.es\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/UN-TRABALLO-DE-FONDO_Cover.webp\",\"width\":1920,\"height\":1080,\"caption\":\"UN TRABALLO DE FONDO Cover\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/en\\\/project\\\/un-traballo-de-fondo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ingenyus.es\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Proyectos\",\"item\":\"https:\\\/\\\/www.ingenyus.es\\\/project\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Un Traballo de Fondo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/#website\",\"url\":\"https:\\\/\\\/www.ingenyus.es\\\/\",\"name\":\"ingenyus*\",\"description\":\"unnusual agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ingenyus.es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/#organization\",\"name\":\"ingenyus*\",\"url\":\"https:\\\/\\\/www.ingenyus.es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ingenyus.es\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/in_Profile_asterisco.png\",\"contentUrl\":\"https:\\\/\\\/www.ingenyus.es\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/in_Profile_asterisco.png\",\"width\":243,\"height\":203,\"caption\":\"ingenyus*\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ingenyus\",\"https:\\\/\\\/x.com\\\/ingenyus_es\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Un Traballo de Fondo | ingenyus*","description":"En ingenyus* an unusual agency tenemos servicios especializados para tu empresa. Entra en nuestra web y desc\u00fabrelos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ingenyus.es\/en\/project\/un-traballo-de-fondo\/","og_locale":"en_US","og_type":"article","og_title":"Un Traballo de Fondo | ingenyus*","og_description":"En ingenyus* an unusual agency tenemos servicios especializados para tu empresa. Entra en nuestra web y desc\u00fabrelos.","og_url":"https:\/\/www.ingenyus.es\/en\/project\/un-traballo-de-fondo\/","og_site_name":"ingenyus*","article_publisher":"https:\/\/www.facebook.com\/ingenyus","article_modified_time":"2026-04-09T10:46:50+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.ingenyus.es\/wp-content\/uploads\/2026\/04\/UN-TRABALLO-DE-FONDO_Cover.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_site":"@ingenyus_es","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ingenyus.es\/en\/project\/un-traballo-de-fondo\/","url":"https:\/\/www.ingenyus.es\/en\/project\/un-traballo-de-fondo\/","name":"Un Traballo de Fondo | ingenyus*","isPartOf":{"@id":"https:\/\/www.ingenyus.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ingenyus.es\/en\/project\/un-traballo-de-fondo\/#primaryimage"},"image":{"@id":"https:\/\/www.ingenyus.es\/en\/project\/un-traballo-de-fondo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ingenyus.es\/wp-content\/uploads\/2026\/04\/UN-TRABALLO-DE-FONDO_Cover.webp","datePublished":"2024-04-03T13:15:22+00:00","dateModified":"2026-04-09T10:46:50+00:00","description":"En ingenyus* an unusual agency tenemos servicios especializados para tu empresa. Entra en nuestra web y desc\u00fabrelos.","breadcrumb":{"@id":"https:\/\/www.ingenyus.es\/en\/project\/un-traballo-de-fondo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ingenyus.es\/en\/project\/un-traballo-de-fondo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ingenyus.es\/en\/project\/un-traballo-de-fondo\/#primaryimage","url":"https:\/\/www.ingenyus.es\/wp-content\/uploads\/2026\/04\/UN-TRABALLO-DE-FONDO_Cover.webp","contentUrl":"https:\/\/www.ingenyus.es\/wp-content\/uploads\/2026\/04\/UN-TRABALLO-DE-FONDO_Cover.webp","width":1920,"height":1080,"caption":"UN TRABALLO DE FONDO Cover"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ingenyus.es\/en\/project\/un-traballo-de-fondo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ingenyus.es\/en\/"},{"@type":"ListItem","position":2,"name":"Proyectos","item":"https:\/\/www.ingenyus.es\/project\/"},{"@type":"ListItem","position":3,"name":"Un Traballo de Fondo"}]},{"@type":"WebSite","@id":"https:\/\/www.ingenyus.es\/#website","url":"https:\/\/www.ingenyus.es\/","name":"ingenyus*","description":"unnusual agency","publisher":{"@id":"https:\/\/www.ingenyus.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ingenyus.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ingenyus.es\/#organization","name":"ingenyus*","url":"https:\/\/www.ingenyus.es\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ingenyus.es\/#\/schema\/logo\/image\/","url":"https:\/\/www.ingenyus.es\/wp-content\/uploads\/2025\/01\/in_Profile_asterisco.png","contentUrl":"https:\/\/www.ingenyus.es\/wp-content\/uploads\/2025\/01\/in_Profile_asterisco.png","width":243,"height":203,"caption":"ingenyus*"},"image":{"@id":"https:\/\/www.ingenyus.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ingenyus","https:\/\/x.com\/ingenyus_es"]}]}},"_links":{"self":[{"href":"https:\/\/www.ingenyus.es\/en\/wp-json\/wp\/v2\/project\/2919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ingenyus.es\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.ingenyus.es\/en\/wp-json\/wp\/v2\/types\/project"}],"version-history":[{"count":7,"href":"https:\/\/www.ingenyus.es\/en\/wp-json\/wp\/v2\/project\/2919\/revisions"}],"predecessor-version":[{"id":7479,"href":"https:\/\/www.ingenyus.es\/en\/wp-json\/wp\/v2\/project\/2919\/revisions\/7479"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ingenyus.es\/en\/wp-json\/wp\/v2\/media\/7476"}],"wp:attachment":[{"href":"https:\/\/www.ingenyus.es\/en\/wp-json\/wp\/v2\/media?parent=2919"}],"wp:term":[{"taxonomy":"customer_type","embeddable":true,"href":"https:\/\/www.ingenyus.es\/en\/wp-json\/wp\/v2\/customer_type?post=2919"},{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/www.ingenyus.es\/en\/wp-json\/wp\/v2\/project_type?post=2919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}