{"id":3438,"date":"2024-10-01T12:46:49","date_gmt":"2024-10-01T10:46:49","guid":{"rendered":"https:\/\/www.ingenyus.es\/?post_type=project&p=3438"},"modified":"2026-04-08T13:18:57","modified_gmt":"2026-04-08T11:18:57","slug":"biojuego","status":"publish","type":"project","link":"https:\/\/www.ingenyus.es\/en\/project\/biojuego\/","title":{"rendered":"Biogame"},"content":{"rendered":"

[vc_row][vc_column width=”4\/12″][vc_column_text]<\/p>\n

Biogame – an animated story<\/h2>\n

[\/vc_column_text][\/vc_column][vc_column width=”7\/12″][vc_column_text]Galicia has become one of the main biotechnology regions in Spain thanks to the promotion of business generation and the consolidation of biotechnology companies. The promotion of the use and application of biotechnology in all economic sectors and a collaborative ecosystem favor entrepreneurship, growth and opportunities for new companies in our region.<\/p>\n

In ingenyus* we collaborate with Bioga<\/a> through the design and development of a simple videogame to be used in fairs, events and congresses.[\/vc_column_text][vc_single_image image=”3551″ img_size=”full” alignment=”center”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row el_id=”disenoweb”][vc_column width=”4\/12″][\/vc_column][vc_column width=”7\/12″][vc_column_text]<\/p>\n

strategy<\/span><\/h2>\n

From Bioga, the challenge was to dynamize the attendance to fairs and congresses with the variable purpose of capturing leads for different purposes.<\/p>\n

By ingenyus*, a gamification aesthetic is proposed, in digital format, through the design of a 16-bit aesthetic videogame, inspired by the biotechnological ecosystem of Galicia. As a starting point, the web biogame.bioga.org<\/a> is launched, which serves to contextualize and as a means of communication to explain the purpose of participation. An intuitive website with a form associated with the participation, oriented responsive as potential stakeholders would visit it through the mobile.[\/vc_column_text][vc_single_image image=”3539″ img_size=”full” alignment=”center”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row][vc_column width=”4\/12″][\/vc_column][vc_column width=”7\/12″][vc_column_text]<\/p>\n

game<\/h2>\n

The 16-bit design was adapted to the reality of the ecosystem. Thus, the characters correspond to real people in the ecosystem and are recognizable to regular users. At the same time, the game provides information through questions to bring key information about the biotech environment to new stakeholders.[\/vc_column_text][vc_btn title=”Play the Biogame” link=”url:https%3A%2F%2Fbiojuego.bioga.org%2F”][vc_single_image image=”3541″ img_size=”full” alignment=”center”][vc_single_image image=”3548″ img_size=”full” alignment=”center”][vc_btn title=”See more projects” link=”url:%2Fproject”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

We developed a video game as part of an awareness and lead generation strategy for Bioga leads, encouraging the active participation of the audience in their events.<\/p>\n","protected":false},"featured_media":7370,"template":"","meta":{"_links_to":"","_links_to_target":""},"customer_type":[1207,137,138,245],"project_type":[144,140,1198,801],"class_list":["post-3438","project","type-project","status-publish","hentry","customer_type-agroalimentaria","customer_type-biotech-en","customer_type-health","customer_type-tic-en","project_type-consultancy","project_type-event","project_type-redes-sociales","project_type-web"],"yoast_head":"\nBiogame | ingenyus*<\/title>\n<meta name=\"description\" content=\"En ingenyus* an unusual agency tenemos servicios especializados para tu empresa. 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