{"id":3490,"date":"2024-04-22T18:03:47","date_gmt":"2024-04-22T16:03:47","guid":{"rendered":"https:\/\/www.ingenyus.es\/project\/cifga-es\/"},"modified":"2026-04-10T11:25:42","modified_gmt":"2026-04-10T09:25:42","slug":"cifga-es","status":"publish","type":"project","link":"https:\/\/www.ingenyus.es\/en\/project\/cifga-es\/","title":{"rendered":"CIFGA standars"},"content":{"rendered":"

[vc_row content_placement=\u201dtop\u201d][vc_column width=\u201d4\/12\u2033][vc_column_text]<\/p>\n

Biotech Partner for Certified Reference Materials<\/h2>\n

[\/vc_column_text][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]CIFGA<\/a> is committed to enhancing human health by providing a wide array of certified reference materials and controlled quality standards across more than 30 countries. CIFGA is a member of the AMSlab<\/a> group.<\/span><\/p>\n

At Ingenyus, we have undertaken an extensive collaboration that spans from the brand redesign to the creation and development of a new online catalog, along with paid positioning and social media management. The technical complexity of the business model, as well as the specific needs, allow us to fully leverage our capabilities, resulting from a blend of science, design, and communication.<\/span>[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row content_placement=\u201dtop\u201d el_id=\u201dmarcayaplicaciones\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

brand and applications<\/h2>\n

The project begins with a redesign of the brand, retaining geometric shapes and curves reflected through the typography, removing the interlacing of characters, enhancing readability, and giving more strength to the logo with increased thickness. We remain faithful to CIFGA\u2019s original color, sea green, which symbolizes the source of the marine toxins, one of the brand\u2019s strengths.<\/span>[\/vc_column_text][vc_empty_space height=\u201d20px\u201d][vc_row_inner equal_height=\u201dyes\u201d content_placement=\u201dmiddle\u201d][vc_column_inner width=\u201d1\/2\u2033][vc_single_image image=\u201d3421\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d el_class=\u201dfull-width-row\u201d][\/vc_column_inner][vc_column_inner width=\u201d1\/2\u2033][vc_single_image image=\u201d3419\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d el_class=\u201dfull-width-row\u201d][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\u201d1\/2\u2033][vc_column_text]Old Cifga image<\/span><\/em>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u201d1\/2\u2033][vc_column_text]Brand redesign:<\/span><\/em>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=\u201d20px\u201d][vc_column_text]As a result of the process, the design and development of a Corporate Identity Manual are included, which features variations of the brand in negatives that are part of the applications developed later, such as the website:<\/span>[\/vc_column_text][vc_single_image image=\u201d3409\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d el_class=\u201dfull-width-row\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row content_placement=\u201dtop\u201d el_id=\u201deventos\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

web<\/h2>\n

ingenyus* undertook a web redesign focused on highlighting the catalog of products and services, including mycotoxins, cyanotoxins, and marine toxins. Overall, the website has been infused with more dynamism and the messages have been simplified in line with the international positioning strategy.<\/span><\/p>\n

www.cifga.com<\/span><\/a>[\/vc_column_text][vc_single_image image=\u201d3486\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d el_class=\u201dfull-width-row\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row content_placement=\u201dtop\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

social media<\/h2>\n

As part of the collaboration, we have boosted the company\u2019s social media presence with a special focus on the following aspects:<\/span><\/p>\n

    \n
  • Increasing brand awareness for CIFGA<\/li>\n
  • Showcasing the products and services offered by the brand<\/li>\n
  • Highlighting the quality of the CIFGA brand<\/li>\n<\/ul>\n

    [\/vc_column_text][vc_single_image image=\u201d3415\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d el_class=\u201dfull-width-row\u201d][vc_column_text]The collaboration also includes paid positioning actions for the positioning of both products and the company.[\/vc_column_text][vc_btn title=\u201dSee more projects\u201d link=\u201durl:%2Fproject\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

    We created a modern brand identity. We redesigned the website and the catalog of services and products. We also proposed a communication strategy in social networks and paid positioning. <\/p>\n","protected":false},"featured_media":7560,"template":"","meta":{"_links_to":"","_links_to_target":""},"customer_type":[1207,137,138,1189],"project_type":[397,507,800,383,801,142],"class_list":["post-3490","project","type-project","status-publish","has-post-thumbnail","hentry","customer_type-agroalimentaria","customer_type-biotech-en","customer_type-health","customer_type-sostenibilidad","project_type-advertising","project_type-diseno-grafico-en","project_type-identidad-corporativa-en","project_type-social-media-en","project_type-web","project_type-web-development"],"yoast_head":"\nCIFGA standars | ingenyus*<\/title>\n<meta name=\"description\" content=\"En ingenyus* an unusual agency tenemos servicios especializados para tu empresa. 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