{"id":5385,"date":"2025-05-15T10:52:45","date_gmt":"2025-05-15T08:52:45","guid":{"rendered":"https:\/\/www.ingenyus.es\/?post_type=project&p=5385"},"modified":"2025-12-01T12:47:38","modified_gmt":"2025-12-01T11:47:38","slug":"kiur-identidad-visual-integral-y-presencia-digital","status":"publish","type":"project","link":"https:\/\/www.ingenyus.es\/en\/project\/kiur-identidad-visual-integral-y-presencia-digital\/","title":{"rendered":"Kiur – branding and web design"},"content":{"rendered":"

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Advanced AI-Powered Skin Evaluator<\/h2>\n

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Kiur<\/b><\/a> is an innovative spin-off that has developed a Clinical Decision Support System (CDSS) focused on optimizing the selection of products for the local treatment of healable chronic wounds.<\/p>\n

Its technology helps healthcare professionals make more accurate and effective decisions, improving clinical processes and the quality of patient care.[\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row][vc_column width=”4\/12″ el_class=”full-width-row”][\/vc_column][vc_column width=”7\/12″][vc_column_text]<\/p>\n

project dimension<\/h2>\n

naming<\/a>
\ncorporate identity<\/a>
\nweb design and development<\/a>[\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row el_id=”naming”][vc_column width=”4\/12″ el_class=”full-width-row”][\/vc_column][vc_column width=”7\/12″][vc_column_text]<\/p>\n

naming<\/h2>\n

At ingenyus* <\/span><\/a>we work with the goal of transforming Kiur\u2019s essence into a coherent, powerful, and memorable visual identity.<\/p>\n

To develop the company\u2019s name, we analyzed keywords, concepts, and emotional associations to create options with strong sound, memorability, and brand potential. We assessed factors such as legal availability and domain name, as well as adaptability across different channels and contexts.<\/p>\n

The result is a name that not only identifies the brand but also projects a vision, creates connection, and paves the way for the company\u2019s positioning and growth.<\/p>\n

[\/vc_column_text][vc_single_image image=”5238″ img_size=”full”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row el_id=”identidadcorporativa”][vc_column width=”4\/12″ el_class=”full-width-row”][\/vc_column][vc_column width=”7\/12″][vc_column_text]<\/p>\n

corporate identity<\/h2>\n

Kiur\u2019s corporate identity was designed to convey trust, innovation, and scientific credibility\u2014key elements in the healthcare field. At ingenyus<\/em>, we developed a strong and coherent visual identity that translates the brand\u2019s essence into a clear and memorable visual language.<\/p>\n

The process included the creation of the logo, definition of the color palette, typography, iconography, and a visual system adaptable to various formats and platforms.<\/p>\n

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Each element was strategically designed to ensure professional, modern, and distinctive communication.<\/p>\n

The result is a visual identity that conveys technology, precision, and approachability\u2014strengthening Kiur\u2019s positioning as a reliable solution in the clinical field and supporting its expansion into new markets and audiences.<\/p>\n

[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”5245″ img_size=”full”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”5248″ img_size=”full”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row el_id=”disenoweb”][vc_column width=”4\/12″][\/vc_column][vc_column width=”7\/12″][vc_column_text]<\/p>\n

web design and development<\/h2>\n

To support Kiur\u2019s launch and reflect its innovative value proposition, ingenyus<\/em> worked on the design and development of a functional, modern website aligned with its visual identity.<\/p>\n

We created a clear and accessible digital experience, tailored to both healthcare professionals and potential strategic partners.<\/p>\n

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The information architecture was designed to effectively communicate the benefits of the clinical decision support system, making a complex technological solution easy to understand through a clean, visual, and user-focused design.<\/p>\n

In addition, we implemented a scalable structure, ready to grow alongside the brand, with a responsive design that ensures an optimal experience across all devices.<\/p>\n

[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”5258″ img_size=”full”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”5379″ img_size=”full”][\/vc_column_inner][\/vc_row_inner][vc_btn title=”See more projects” align=”left” link=”url:%2Fproject”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

We designed the branding and digital presence for Kiur: naming, logo, color palette, typography, and iconography. We created a cohesive visual system and a clear, functional website aligned with their clinical approach.<\/p>\n","protected":false},"featured_media":5232,"template":"","meta":{"_links_to":"","_links_to_target":""},"customer_type":[137,816,138,245],"project_type":[818,507,688,800,801,142],"class_list":["post-5385","project","type-project","status-publish","hentry","customer_type-biotech-en","customer_type-digitalization","customer_type-health","customer_type-tic-en","project_type-corporate-identity-en","project_type-diseno-grafico-en","project_type-graphic-design","project_type-identidad-corporativa-en","project_type-web","project_type-web-development"],"yoast_head":"\nKiur - branding and web design | ingenyus*<\/title>\n<meta name=\"description\" content=\"At ingenyus* aan unusual agency, we offer specialized services for your company. 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