{"id":6090,"date":"2025-08-11T12:48:19","date_gmt":"2025-08-11T10:48:19","guid":{"rendered":"https:\/\/www.ingenyus.es\/project\/olobion-imagen-de-marca-y-diseno-web\/"},"modified":"2026-01-07T16:02:51","modified_gmt":"2026-01-07T15:02:51","slug":"olobion-brand-identity-and-web-design","status":"publish","type":"project","link":"https:\/\/www.ingenyus.es\/en\/project\/olobion-brand-identity-and-web-design\/","title":{"rendered":"Olobion – Brand Identity and Web Design"},"content":{"rendered":"

[vc_row][vc_column width=”4\/12″][vc_column_text]<\/p>\n

Artificial intelligence to understand microbial life<\/h2>\n

[\/vc_column_text][\/vc_column][vc_column width=”7\/12″][vc_column_text]Olobion<\/a> is a biotechnology company located in the Parc Cient\u00edfic de Barcelona, specializing in the comprehensive analysis of omics data using artificial intelligence. Its technological platform, OloMAP, enables clients to analyze biological samples with high operational efficiency. Offering services in metabolomics, lipidomics, and proteomics, Olobion collaborates with sectors such as healthcare, nutrition, and the environmental industry, providing solutions grounded in science and data.<\/p>\n

At ingenyus*, we supported Olobion in consolidating its visual identity with a strategic and technical approach. The goal was to build a strong, flexible brand image aligned with its growth, facilitating clear and differentiated communication. Finally, we extended this new identity into the digital space through a complete redesign of its website.[\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row][vc_column width=”4\/12″ el_class=”full-width-row”][\/vc_column][vc_column width=”7\/12″][vc_column_text]<\/p>\n

project scope<\/h2>\n

Visual image<\/a><\/p>\n

Brand applications<\/a><\/p>\n

Web development and optimization<\/a>[\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row el_id=”imagenvisual”][vc_column width=”4\/12″ el_class=”full-width-row”][\/vc_column][vc_column width=”7\/12″][vc_column_text]<\/p>\n

visual identity<\/h2>\n

We began the work with an audit of the existing logo, identifying necessary improvements in legibility, proportion, and usability. From there, we developed an optimized new version and selected a modern, Google-compatible typeface that conveys rigor without losing approachability.[\/vc_column_text][vc_single_image image=”5652″ img_size=”medium” alignment=”center”][vc_column_text]We also designed a sub-brand specifically for their OloMAP platform, giving it its own visual personality while maintaining a connection to the parent brand. Additionally, we defined a graphic system for the company\u2019s three main services: metabolomics, lipidomics, and proteomics. For each, we developed a specific color palette and an adapted version of the logo, allowing each service line to communicate with its own distinct personality within a unified visual ecosystem.[\/vc_column_text][vc_single_image image=”5646″ img_size=”medium” alignment=”center”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row el_id=”aplicacionesmarca”][vc_column width=”4\/12″][\/vc_column][vc_column width=”7\/12″][vc_column_text]<\/p>\n

brand applications<\/h2>\n

After defining the visual identity, we focused on its deployment across key communication materials for Olobion. We designed a corporate presentation template that not only conveys professionalism and scientific rigor but also allows their team to adapt content flexibly and consistently. We also created an informational brochure, structured to clearly present their value proposition, the services they offer, and the distinctive advantages of the OloMAP technology.[\/vc_column_text][vc_single_image image=”5638″ img_size=”full”][vc_column_text]For promotional settings such as conferences, trade shows, or networking events, we developed a tote bag with an attractive and functional design, intended as both a branding tool and a means of outreach. We completed this set of applications with a corporate roll-up, serving as a visual reinforcement piece in any exhibition space. The entire collection was created following the new graphic line, ensuring visual cohesion, ease of use, and a professional image ready to communicate effectively.[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”5632″ img_size=”full”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”5629″ img_size=”full”][\/vc_column_inner][\/vc_row_inner][vc_single_image image=”5635″ img_size=”full”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row el_id=”desarrolloweb”][vc_column width=”4\/12″][\/vc_column][vc_column width=”7\/12″][vc_column_text]<\/p>\n

web development<\/h2>\n

Finally, we brought this new identity into the digital space with a complete redesign of Olobion\u2019s website. We proposed a clearer content architecture, simple navigation, and an aesthetic aligned with the new visual identity. The result is a modern, accessible, and coherent platform that reinforces the brand\u2019s scientific positioning and enhances the user experience at every level.[\/vc_column_text][vc_raw_html]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[\/vc_raw_html][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

We help strengthen your impact by managing your digital presence and designing materials that reinforce your identity.<\/p>\n","protected":false},"featured_media":6087,"template":"","meta":{"_links_to":"","_links_to_target":""},"customer_type":[137,1148,245],"project_type":[507,800,801],"class_list":["post-6090","project","type-project","status-publish","hentry","customer_type-biotech-en","customer_type-ia","customer_type-tic-en","project_type-diseno-grafico-en","project_type-identidad-corporativa-en","project_type-web"],"yoast_head":"\nOlobion - Brand Identity and Web Design | ingenyus*<\/title>\n<meta name=\"description\" content=\"At ingenyus*, we offer specialized services for your company. 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