{"id":1409,"date":"2023-05-16T15:05:24","date_gmt":"2023-05-16T14:05:24","guid":{"rendered":"https:\/\/www.ingenyus.es\/?p=1409"},"modified":"2023-05-16T15:05:24","modified_gmt":"2023-05-16T14:05:24","slug":"5-herramientas-seo-gratis","status":"publish","type":"post","link":"https:\/\/www.ingenyus.es\/gl\/5-herramientas-seo-gratis\/","title":{"rendered":"5 herramientas SEO gratis"},"content":{"rendered":"<p>Todos queremos que nuestra web est\u00e9 posicionada correctamente para que aparezca en las primeras entradas de los buscadores y as\u00ed aumentar el tr\u00e1fico y la visibilidad de la web. Pero esto no es una tarea sencilla, el posicionamiento org\u00e1nico es una carrera de fondo que lleva tiempo y esfuerzo. Hoy, para facilitarte el trabajo, te traemos 5 herramientas SEO gratis.<\/p>\n<h3>Google Analytics<\/h3>\n<p>La <a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\" target=\"_blank\" rel=\"noopener\">herramienta de anal\u00edtica web<\/a> que permite obtener una gran cantidad de datos e informaci\u00f3n estad\u00edstica en un sitio web. Con ella podr\u00e1s realizar an\u00e1lisis y ver el rendimiento de tu web, informaci\u00f3n imprescindible si quieres monitorizar el trabajo realizado.<\/p>\n<h3>Google Search Console<\/h3>\n<p>Es una <a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noopener\">de las mejores herramientas SEO gratuitas<\/a>. Permite trabajar sobre la manera en que Google entiende y muestra tu web, de esta forma alcanzamos \u00f3ptimos resultados, ya que Google es actualmente el navegador m\u00e1s utilizado.<\/p>\n<p>Permite eliminar URLs y backlinks negativos de la web, as\u00ed como indexar de manera f\u00e1cil y sencilla las diferentes p\u00e1ginas que conforman la web. Adem\u00e1s, ofrece informes sobre los an\u00e1lisis de b\u00fasqueda, los errores de rastreo y las b\u00fasquedas de tu web.<\/p>\n<h3>Google Keyword Planner<\/h3>\n<p>La herramienta SEO para <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener\">encontrar palabras clave<\/a>, esenciales en el SEO. Las keywords nos ayudan a posicionar mejor nuestra p\u00e1gina web, haciendo que los algoritmos de los motores de b\u00fasqueda vean el contenido de una p\u00e1gina como relevante y de inter\u00e9s.<\/p>\n<p>Con esta herramienta encontrar\u00e1s sugerencias de palabras clave, informaci\u00f3n sobre la frecuencia con la que se usan y los cambios a lo largo del tiempo.<\/p>\n<p>Esta herramienta puedes encontrarla dentro de <a href=\"https:\/\/ads.google.com\/intl\/es_es\/home\/\" target=\"_blank\" rel=\"noopener\">Google Ads,<\/a> por lo que es indispensable tener una cuenta para poder acceder a ella.<\/p>\n<h3>Google Trends<\/h3>\n<p>Con <a href=\"https:\/\/trends.google.es\/trends\/?geo=ES\" target=\"_blank\" rel=\"noopener\">Google Trends<\/a> podremos detectar qu\u00e9 tendencias de b\u00fasqueda se est\u00e1n dando a nivel nacional e internacional. Permite observar qu\u00e9 b\u00fasquedas est\u00e1n m\u00e1s activas en funci\u00f3n de la zona geogr\u00e1fica, las listas de tendencias o los videos m\u00e1s vistos en YouTube.<\/p>\n<p>As\u00ed es como encontramos nosotros inspiraci\u00f3n para nuestros posts, como <a href=\"https:\/\/www.ingenyus.es\/estrategias-marketing-videojuegos\/\">estrategias de marketing con videojuegos<\/a> o <a href=\"https:\/\/www.ingenyus.es\/mundo-sin-color\/\">el mundo se est\u00e1 quedando sin color<\/a>.<\/p>\n<h3>Google Page Speed<\/h3>\n<p>Adem\u00e1s de las palabras clave, para posicionar correctamente es importante mejorar la experiencia del usuario. Para lograrlo es relevante la <a href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noopener\">velocidad de carga de la p\u00e1gina web<\/a>, cuanto antes cargue mejor posiciona en SEO.<\/p>\n<p>Con esta herramienta, la \u00faltima de las 5 herramientas SEO gratis, podr\u00e1s analizar y optimizar la velocidad de tu p\u00e1gina web o blog.<\/p>\n<p>\u00a0<\/p>\n<p>Si quieres descubrir m\u00e1s o aprender c\u00f3mo utilizarlas en profundidad, siempre estamos <a href=\"https:\/\/www.ingenyus.es\/\">disponibles para atenderte<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Todos queremos que nuestra web est\u00e9 posicionada correctamente, para facilitarte el trabajo, te traemos 5 herramientas SEO gratis.<\/p>\n","protected":false},"author":1,"featured_media":1474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7],"tags":[],"class_list":["post-1409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 herramientas SEO gratis | ingenyus*<\/title>\n<meta name=\"description\" content=\"Todos queremos que nuestra web est\u00e9 posicionada correctamente, para facilitarte el trabajo, te traemos 5 herramientas SEO gratis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ingenyus.es\/5-herramientas-seo-gratis\/\" \/>\n<meta property=\"og:locale\" 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