{"id":1415,"date":"2023-01-12T16:50:50","date_gmt":"2023-01-12T15:50:50","guid":{"rendered":"https:\/\/www.ingenyus.es\/?p=1415"},"modified":"2023-01-17T16:21:31","modified_gmt":"2023-01-17T15:21:31","slug":"nuevo-color-asterisco-viva-magenta","status":"publish","type":"post","link":"https:\/\/www.ingenyus.es\/gl\/nuevo-color-asterisco-viva-magenta\/","title":{"rendered":"Nuevo color asterisco, viva magenta"},"content":{"rendered":"<p>A estas alturas todos sabemos lo que es <a href=\"https:\/\/www.pantone.com\/eu\/es\/\" target=\"_blank\" rel=\"noopener\">Pantone\u00ae<\/a>, pero por si est\u00e1s despistado, esta marca es un emblema en la industria del dise\u00f1o gr\u00e1fico, del producto, la moda\u2026 Pantone\u00ae proporciona un lenguaje que permite tomar decisiones a los dise\u00f1adores de forma universal, sea cual sea la industria a la que se dedique. Y en ingenyus* nos lo tomamos muy en serio, por eso, tomamos el <strong>nuevo color como nuestro color asterisco<\/strong>.<\/p>\n<p>En 1962, Pantone@ revolucion\u00f3 la industria del color y la impresi\u00f3n a trav\u00e9s de una herramienta creada por Lawrence Herbert, la cual, identificada, combinaba y reproduc\u00eda los colores de forma precisa y uniforme. Por ello, esta herramienta se expandi\u00f3 como la p\u00f3lvora en todos los sectores que tuviese que intervenir el color.<\/p>\n<p>Tenemos que pegar un salto cronol\u00f3gico hasta 1999, donde Pantone\u00ae present\u00f3 su <strong>primer Color del A\u00f1o<\/strong>, en este caso el <a href=\"https:\/\/www.pantone.com\/connect\/15-4020-TPX\" target=\"_blank\" rel=\"noopener\">Cerulean<\/a>. Con el cambio de milenio se eligi\u00f3 este tono porque representa la b\u00fasqueda de la tranquilidad y satisfacci\u00f3n en un per\u00edodo de incertidumbre.<\/p>\n<p>Lo que empez\u00f3 como una estrategia de marketing para crear expectativas sobre sus productos enfocados a est\u00e1ndares de color, ahora es un <strong>anuncio anual<\/strong> del que muchos medios se hacen eco y difunden llegado el \u00faltimo mes del a\u00f1o. Nosotros estuvimos expectantes por descubrir el color de este 2023.<\/p>\n<p>Este color del a\u00f1o es <strong>seleccionado por un comit\u00e9 formado por expertos del dise\u00f1o<\/strong> que se presenta como un reflejo del estado de \u00e1nimo global en funci\u00f3n de tendencias e investigaci\u00f3n.<\/p>\n<h2>Nuevo color asterisco<\/h2>\n<p>El color seleccionado para este a\u00f1o 2023 es el <a href=\"https:\/\/www.pantone.com\/eu\/es\/articulos\/color-of-the-year\/what-is-viva-magenta\" target=\"_blank\" rel=\"noopener\">Viva Magenta 18-1750<\/a>, el cual es un <strong>color audaz, lleno de ingenio<\/strong> (como nosotros) <strong>e inclusivo<\/strong>. Se busc\u00f3 inspiraci\u00f3n en la naturaleza y en lo real. En este caso, se inspira en el rojo de la cochinilla, un tinte natural fuerte y vibrante que da la bienvenida con fuerza y esp\u00edritu rebelde, seg\u00fan la directora ejecutiva de Pantone Color Institute, Leatrice Eiseman.<\/p>\n<p>Nosotros le damos la bienvenida a este nuevo a\u00f1o <strong>actualizando nuestro color asterisco tan caracter\u00edstico al Pantone 18-1750<\/strong>. Si te preguntas el por qu\u00e9, pues <strong>porque somos inusuales, rebeldes y nos encanta innovar en lo preestablecido. \u00a1Viva Magenta!<\/strong><\/p>\n<p>Con la <a href=\"https:\/\/www.ingenyus.es\/logos\/\">actualizaci\u00f3n de nuestra marca<\/a> llegan tambi\u00e9n nuevos cambios, y uno de ellos es la actualizaci\u00f3n de nuestro color asterisco cada a\u00f1o, dependiendo del color elegido por Pantone\u00ae. Qu\u00e9date con <a href=\"https:\/\/www.ingenyus.es\/\">nosotros<\/a> y descubre cada a\u00f1o nuestro nuevo color.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La actualizaci\u00f3n de nuestra marca tiene cambios, y uno de ellos es la actualizaci\u00f3n de nuestro color asterisco cada a\u00f1o. \u00a1Desc\u00fabrelo!<\/p>\n","protected":false},"author":1,"featured_media":1422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[56],"tags":[],"class_list":["post-1415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-us"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nuevo color asterisco, viva magenta | ingenyus*<\/title>\n<meta name=\"description\" content=\"La actualizaci\u00f3n de nuestra marca tiene cambios, y uno de ellos 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