{"id":1444,"date":"2023-03-13T16:48:31","date_gmt":"2023-03-13T15:48:31","guid":{"rendered":"https:\/\/www.ingenyus.es\/?p=1444"},"modified":"2023-03-13T16:50:03","modified_gmt":"2023-03-13T15:50:03","slug":"street-marketing-el-marketing-mas-atrevido","status":"publish","type":"post","link":"https:\/\/www.ingenyus.es\/gl\/street-marketing-el-marketing-mas-atrevido\/","title":{"rendered":"Street marketing: el marketing m\u00e1s atrevido"},"content":{"rendered":"<p>El street marketing es un tipo de marketing <strong>innovador, poco convencional<\/strong> (se basa en interrumpir a las personas) <strong>y de bajo coste<\/strong> (lo que prima es la creatividad) para <strong>dar a conocer<\/strong> un producto o una empresa <strong>lo m\u00e1ximo posible.\u00a0<\/strong><\/p>\n<p>Es una estrategia para <strong>llamar la atenci\u00f3n de la gente<\/strong> y generar <strong>viralizaci\u00f3n<\/strong>.<\/p>\n<h2>\u00bfC\u00f3mo es una estrategia de street marketing?<\/h2>\n<p>Lo principal es utilizar <strong>t\u00e1cticas creativas y poco convencionales<\/strong>, atrevidas, para hacer publicidad con <strong>un presupuesto relativamente peque\u00f1o<\/strong>, centr\u00e1ndose en captar la atenci\u00f3n de los individuos a un nivel <strong>m\u00e1s personal y memorable<\/strong>.<\/p>\n<p>La estrategia del street marketing tiene que ser <strong>extravagante, divertida y realmente sorprendente.<\/strong> Puede ir desde la performance, el marketing sensorial (llamar la atenci\u00f3n a trav\u00e9s de los sentidos), el ambiente (transformar elementos del entorno), hasta utilizar la tecnolog\u00eda para generar experiencias y reforzar la imagen.<\/p>\n<p>Podemos ver un ejemplo de street marketing en <strong>The<\/strong> <strong>Last of Us<\/strong>, cuando su equipo \u201cinfect\u00f3\u201d la plaza de Callao en Madrid para promocionar el estreno. Cualquiera que pasase por Callao pod\u00eda ver y sentir una parte de la ciudad abandonada, con los coches cubiertos del contagioso hongo, y se pod\u00eda <strong>leer la ic\u00f3nica frase del juego<\/strong> junto al m\u00edtico <strong>s\u00edmbolo<\/strong> del grupo \u201clas luci\u00e9rnagas\u201d: <em>\u201cCuando est\u00e9is perdidos en la oscuridad, buscad la luz\u201d<\/em>.<\/p>\n<h3>\u00bfEs una estrategia para el \u00e1mbito B2B?<\/h3>\n<p>Hasta ahora, hemos visto que el street marketing se centra principalmente en el B2C, y no tanto en el B2B. Pero, \u00bfpor qu\u00e9 pasa esto?<\/p>\n<p>En ocasiones, los profesionales del marketing B2B se muestran reacios a adoptar estrategias de street marketing como parte de su marketing mix. Pero puede que se est\u00e9n perdiendo una gran oportunidad.<\/p>\n<p>El objetivo del street marketing es <strong>sorprender al consumidor,<\/strong> y el p\u00fablico B2B sigue siendo humano.\u00a0Los <strong>empresarios tambi\u00e9n son consumidores <\/strong>que se inspiran o sienten respuestas emocionales.<\/p>\n<p>Te dejamos a continuaci\u00f3n un gran ejemplo de estrategia de street marketing en el \u00e1mbito B2B:<\/p>\n<p>\u00a0<\/p>\n<h4>La exitosa estrategia de Salesforce<\/h4>\n<p>Un ejemplo de esta estrategia en el <strong>B2B<\/strong> es el de <a href=\"https:\/\/www.salesforce.com\/es\/\"><strong>Salesforce<\/strong><\/a>, en el a\u00f1o 2000 estaba considerado un peque\u00f1o actor en el negocio de los <strong>sistemas de marketing<\/strong> de relaciones con los clientes, tambi\u00e9n <strong>innovador<\/strong> por estar <strong>basado en la nube<\/strong> frente al <strong>software interno<\/strong> de competidores gigantes como <strong>Siebel<\/strong>.<\/p>\n<p>Su idea fue organizar un <strong>simulacro de protesta en una conferencia de usuarios de Siebel declarando el \u201cfin del software\u201d<\/strong>. Esta maniobra, junto con la enorme publicidad que gener\u00f3, fue un \u00e9xito espectacular, que dio el pistoletazo de salida al r\u00e1pido ascenso de la empresa hasta el liderazgo del mercado.<\/p>\n<p>OutCast Communications y Salesforce decidieron actuar promoviendo el tema \u201cThe end of software\u201d. La campa\u00f1a comenz\u00f3 en febrero de 2000 con el lanzamiento de Salesforce en DEMO 2000, el principal lugar de lanzamiento de nuevos productos y tecnolog\u00edas. Lo que proporcion\u00f3 a Salesforce la visibilidad que necesitaba no solo en sus sector sino tambi\u00e9n entre la prensa empresarial y especializada.<\/p>\n<p>El impulso de estos acontecimientos continu\u00f3 durante febrero y marzo de 2000 en forma de campa\u00f1as de difusi\u00f3n en los medios de comunicaci\u00f3n centradas en el tema del \u201cFin del software\u201d.<\/p>\n<p>El caso de Salesforce es un claro ejemplo de que los negocios B2B tambi\u00e9n pueden conectar con su audiencia a trav\u00e9s de este tipo de marketing. La clave es combinarlo con estrategias de marketing digital y medios online, para lograr una fuerte conexi\u00f3n con el p\u00fablico, haci\u00e9ndole part\u00edcipe y conseguir una retroalimentaci\u00f3n.<\/p>\n<p>Como resultado, nos encontramos con una campa\u00f1a exitosa, dif\u00edcil de olvidar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El street marketing es un tipo de marketing innovador, poco convencional y de bajo coste para dar a conocer un producto o una empresa.<\/p>\n","protected":false},"author":1,"featured_media":1448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7],"tags":[],"class_list":["post-1444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Street marketing: el marketing m\u00e1s atrevido | ingenyus*<\/title>\n<meta name=\"description\" content=\"El street marketing es un tipo de marketing innovador, poco convencional y de bajo coste para dar a conocer un producto o una empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ingenyus.es\/street-marketing-el-marketing-mas-atrevido\/\" \/>\n<meta property=\"og:locale\" content=\"gl_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Street marketing: el marketing m\u00e1s atrevido | ingenyus*\" \/>\n<meta property=\"og:description\" content=\"El street marketing es un tipo de marketing innovador, poco convencional y de bajo coste para dar a conocer un producto o una empresa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ingenyus.es\/street-marketing-el-marketing-mas-atrevido\/\" \/>\n<meta property=\"og:site_name\" content=\"ingenyus*\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ingenyus\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-13T15:48:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-13T15:50:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ingenyus.es\/wp-content\/uploads\/2023\/03\/inblogstreetmk1678710443.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"795\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ing22wp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Street marketing: el marketing m\u00e1s atrevido | ingenyus*\" \/>\n<meta name=\"twitter:description\" content=\"El street marketing es un tipo de marketing innovador, poco convencional y de bajo coste para dar a conocer un producto o una empresa.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.ingenyus.es\/wp-content\/uploads\/2023\/03\/inblogstreetmk1678710443.jpeg\" \/>\n<meta name=\"twitter:creator\" content=\"@ingenyus_es\" \/>\n<meta name=\"twitter:site\" content=\"@ingenyus_es\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ing22wp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/street-marketing-el-marketing-mas-atrevido\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/street-marketing-el-marketing-mas-atrevido\\\/\"},\"author\":{\"name\":\"ing22wp\",\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/#\\\/schema\\\/person\\\/992d37fedbf7903acaab413b58c163d7\"},\"headline\":\"Street marketing: el marketing m\u00e1s atrevido\",\"datePublished\":\"2023-03-13T15:48:31+00:00\",\"dateModified\":\"2023-03-13T15:50:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/street-marketing-el-marketing-mas-atrevido\\\/\"},\"wordCount\":634,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/street-marketing-el-marketing-mas-atrevido\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ingenyus.es\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/inblogstreetmk1678710443.jpeg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"gl-ES\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ingenyus.es\\\/street-marketing-el-marketing-mas-atrevido\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/street-marketing-el-marketing-mas-atrevido\\\/\",\"url\":\"https:\\\/\\\/www.ingenyus.es\\\/street-marketing-el-marketing-mas-atrevido\\\/\",\"name\":\"Street marketing: el marketing m\u00e1s atrevido | ingenyus*\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/street-marketing-el-marketing-mas-atrevido\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/street-marketing-el-marketing-mas-atrevido\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ingenyus.es\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/inblogstreetmk1678710443.jpeg\",\"datePublished\":\"2023-03-13T15:48:31+00:00\",\"dateModified\":\"2023-03-13T15:50:03+00:00\",\"description\":\"El street marketing es un tipo de marketing innovador, poco convencional y de bajo coste para dar a conocer un producto o una empresa.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/street-marketing-el-marketing-mas-atrevido\\\/#breadcrumb\"},\"inLanguage\":\"gl-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ingenyus.es\\\/street-marketing-el-marketing-mas-atrevido\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"gl-ES\",\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/street-marketing-el-marketing-mas-atrevido\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ingenyus.es\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/inblogstreetmk1678710443.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.ingenyus.es\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/inblogstreetmk1678710443.jpeg\",\"width\":1600,\"height\":795,\"caption\":\"street-marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/street-marketing-el-marketing-mas-atrevido\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ingenyus.es\\\/gl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Street marketing: el marketing m\u00e1s atrevido\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/#website\",\"url\":\"https:\\\/\\\/www.ingenyus.es\\\/\",\"name\":\"ingenyus*\",\"description\":\"unnusual agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ingenyus.es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"gl-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/#organization\",\"name\":\"ingenyus*\",\"url\":\"https:\\\/\\\/www.ingenyus.es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"gl-ES\",\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ingenyus.es\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/in_Profile_asterisco.png\",\"contentUrl\":\"https:\\\/\\\/www.ingenyus.es\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/in_Profile_asterisco.png\",\"width\":243,\"height\":203,\"caption\":\"ingenyus*\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ingenyus\",\"https:\\\/\\\/x.com\\\/ingenyus_es\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/#\\\/schema\\\/person\\\/992d37fedbf7903acaab413b58c163d7\",\"name\":\"ing22wp\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"gl-ES\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/80db74ffb4beb0be788543a1f45b29875710fd2c515220ced2e80bde3709de50?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/80db74ffb4beb0be788543a1f45b29875710fd2c515220ced2e80bde3709de50?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/80db74ffb4beb0be788543a1f45b29875710fd2c515220ced2e80bde3709de50?s=96&d=mm&r=g\",\"caption\":\"ing22wp\"},\"sameAs\":[\"https:\\\/\\\/www.ingenyus.es\"],\"url\":\"https:\\\/\\\/www.ingenyus.es\\\/gl\\\/author\\\/ing22wp\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Street marketing: el marketing m\u00e1s atrevido | ingenyus*","description":"El street marketing es un tipo de marketing innovador, poco convencional y de bajo coste para dar a conocer un producto o una empresa.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ingenyus.es\/street-marketing-el-marketing-mas-atrevido\/","og_locale":"gl_ES","og_type":"article","og_title":"Street marketing: el marketing m\u00e1s atrevido | ingenyus*","og_description":"El street marketing es un tipo de marketing innovador, poco convencional y de bajo coste para dar a conocer un producto o una empresa.","og_url":"https:\/\/www.ingenyus.es\/street-marketing-el-marketing-mas-atrevido\/","og_site_name":"ingenyus*","article_publisher":"https:\/\/www.facebook.com\/ingenyus","article_published_time":"2023-03-13T15:48:31+00:00","article_modified_time":"2023-03-13T15:50:03+00:00","og_image":[{"width":1600,"height":795,"url":"https:\/\/www.ingenyus.es\/wp-content\/uploads\/2023\/03\/inblogstreetmk1678710443.jpeg","type":"image\/jpeg"}],"author":"ing22wp","twitter_card":"summary_large_image","twitter_title":"Street marketing: el marketing m\u00e1s atrevido | ingenyus*","twitter_description":"El street marketing es un tipo de marketing innovador, poco convencional y de bajo coste para dar a conocer un producto o una empresa.","twitter_image":"https:\/\/www.ingenyus.es\/wp-content\/uploads\/2023\/03\/inblogstreetmk1678710443.jpeg","twitter_creator":"@ingenyus_es","twitter_site":"@ingenyus_es","twitter_misc":{"Escrito por":"ing22wp","Tempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ingenyus.es\/street-marketing-el-marketing-mas-atrevido\/#article","isPartOf":{"@id":"https:\/\/www.ingenyus.es\/street-marketing-el-marketing-mas-atrevido\/"},"author":{"name":"ing22wp","@id":"https:\/\/www.ingenyus.es\/#\/schema\/person\/992d37fedbf7903acaab413b58c163d7"},"headline":"Street marketing: el marketing m\u00e1s atrevido","datePublished":"2023-03-13T15:48:31+00:00","dateModified":"2023-03-13T15:50:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ingenyus.es\/street-marketing-el-marketing-mas-atrevido\/"},"wordCount":634,"commentCount":0,"publisher":{"@id":"https:\/\/www.ingenyus.es\/#organization"},"image":{"@id":"https:\/\/www.ingenyus.es\/street-marketing-el-marketing-mas-atrevido\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ingenyus.es\/wp-content\/uploads\/2023\/03\/inblogstreetmk1678710443.jpeg","articleSection":["Marketing"],"inLanguage":"gl-ES","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ingenyus.es\/street-marketing-el-marketing-mas-atrevido\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ingenyus.es\/street-marketing-el-marketing-mas-atrevido\/","url":"https:\/\/www.ingenyus.es\/street-marketing-el-marketing-mas-atrevido\/","name":"Street marketing: el marketing m\u00e1s atrevido | ingenyus*","isPartOf":{"@id":"https:\/\/www.ingenyus.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ingenyus.es\/street-marketing-el-marketing-mas-atrevido\/#primaryimage"},"image":{"@id":"https:\/\/www.ingenyus.es\/street-marketing-el-marketing-mas-atrevido\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ingenyus.es\/wp-content\/uploads\/2023\/03\/inblogstreetmk1678710443.jpeg","datePublished":"2023-03-13T15:48:31+00:00","dateModified":"2023-03-13T15:50:03+00:00","description":"El street marketing es un tipo de marketing innovador, poco convencional y de bajo coste para dar a conocer un producto o una empresa.","breadcrumb":{"@id":"https:\/\/www.ingenyus.es\/street-marketing-el-marketing-mas-atrevido\/#breadcrumb"},"inLanguage":"gl-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ingenyus.es\/street-marketing-el-marketing-mas-atrevido\/"]}]},{"@type":"ImageObject","inLanguage":"gl-ES","@id":"https:\/\/www.ingenyus.es\/street-marketing-el-marketing-mas-atrevido\/#primaryimage","url":"https:\/\/www.ingenyus.es\/wp-content\/uploads\/2023\/03\/inblogstreetmk1678710443.jpeg","contentUrl":"https:\/\/www.ingenyus.es\/wp-content\/uploads\/2023\/03\/inblogstreetmk1678710443.jpeg","width":1600,"height":795,"caption":"street-marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ingenyus.es\/street-marketing-el-marketing-mas-atrevido\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ingenyus.es\/gl\/"},{"@type":"ListItem","position":2,"name":"Street marketing: el marketing m\u00e1s atrevido"}]},{"@type":"WebSite","@id":"https:\/\/www.ingenyus.es\/#website","url":"https:\/\/www.ingenyus.es\/","name":"ingenyus*","description":"unnusual agency","publisher":{"@id":"https:\/\/www.ingenyus.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ingenyus.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"gl-ES"},{"@type":"Organization","@id":"https:\/\/www.ingenyus.es\/#organization","name":"ingenyus*","url":"https:\/\/www.ingenyus.es\/","logo":{"@type":"ImageObject","inLanguage":"gl-ES","@id":"https:\/\/www.ingenyus.es\/#\/schema\/logo\/image\/","url":"https:\/\/www.ingenyus.es\/wp-content\/uploads\/2025\/01\/in_Profile_asterisco.png","contentUrl":"https:\/\/www.ingenyus.es\/wp-content\/uploads\/2025\/01\/in_Profile_asterisco.png","width":243,"height":203,"caption":"ingenyus*"},"image":{"@id":"https:\/\/www.ingenyus.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ingenyus","https:\/\/x.com\/ingenyus_es"]},{"@type":"Person","@id":"https:\/\/www.ingenyus.es\/#\/schema\/person\/992d37fedbf7903acaab413b58c163d7","name":"ing22wp","image":{"@type":"ImageObject","inLanguage":"gl-ES","@id":"https:\/\/secure.gravatar.com\/avatar\/80db74ffb4beb0be788543a1f45b29875710fd2c515220ced2e80bde3709de50?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/80db74ffb4beb0be788543a1f45b29875710fd2c515220ced2e80bde3709de50?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/80db74ffb4beb0be788543a1f45b29875710fd2c515220ced2e80bde3709de50?s=96&d=mm&r=g","caption":"ing22wp"},"sameAs":["https:\/\/www.ingenyus.es"],"url":"https:\/\/www.ingenyus.es\/gl\/author\/ing22wp\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ingenyus.es\/gl\/wp-json\/wp\/v2\/posts\/1444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ingenyus.es\/gl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ingenyus.es\/gl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ingenyus.es\/gl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ingenyus.es\/gl\/wp-json\/wp\/v2\/comments?post=1444"}],"version-history":[{"count":6,"href":"https:\/\/www.ingenyus.es\/gl\/wp-json\/wp\/v2\/posts\/1444\/revisions"}],"predecessor-version":[{"id":1452,"href":"https:\/\/www.ingenyus.es\/gl\/wp-json\/wp\/v2\/posts\/1444\/revisions\/1452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ingenyus.es\/gl\/wp-json\/wp\/v2\/media\/1448"}],"wp:attachment":[{"href":"https:\/\/www.ingenyus.es\/gl\/wp-json\/wp\/v2\/media?parent=1444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ingenyus.es\/gl\/wp-json\/wp\/v2\/categories?post=1444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ingenyus.es\/gl\/wp-json\/wp\/v2\/tags?post=1444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}