{"id":6444,"date":"2025-10-06T11:16:44","date_gmt":"2025-10-06T09:16:44","guid":{"rendered":"https:\/\/www.ingenyus.es\/project\/duponte-identidad-visual\/"},"modified":"2026-01-19T15:50:08","modified_gmt":"2026-01-19T14:50:08","slug":"duponte-identidade-visual","status":"publish","type":"project","link":"https:\/\/www.ingenyus.es\/gl\/project\/duponte-identidade-visual\/","title":{"rendered":"Duponte – identidade visual e dese\u00f1o web"},"content":{"rendered":"

[vc_row][vc_column width=\u201d1\/3\u2033][vc_column_text]<\/p>\n

Innovaci\u00f3n en xen\u00e9tica para decisi\u00f3ns cl\u00ednicas precisas<\/h2>\n

[\/vc_column_text][\/vc_column][vc_column width=\u201d2\/3\u2033][vc_column_text]<\/p>\n

Duponte<\/strong><\/a>\u00a0\u00e9 unha empresa dedicada a desenvolver soluci\u00f3ns tecnol\u00f3xicas que apoian a profesionais da sa\u00fade no \u00e1mbito da xen\u00e9tica. A s\u00faa misi\u00f3n \u00e9 transformar a complexidade do xenoma en informaci\u00f3n clara, r\u00e1pida e \u00fatil mediante o uso de intelixencia artificial. Ofrecen servizos en soluci\u00f3ns xen\u00e9ticas, investigaci\u00f3n aplicada e formaci\u00f3n cient\u00edfica, co obxectivo de mellorar diagn\u00f3sticos, tratamentos e estratexias de prevenci\u00f3n. Entre as s\u00faas iniciativas destaca Matchg\u00e9nica, unha plataforma impulsada por intelixencia artificial que facilita a interpretaci\u00f3n de variantes xen\u00e9ticas e potencia o labor cl\u00ednico e investigador.<\/p>\n

Desde ingenyus*<\/em> articulamos a identidade de Duponte cun enfoque estrat\u00e9xico e humano, creando unha identidade visual s\u00f3lida e un logotipo que transmiten confianza, innovaci\u00f3n e claridade. En paralelo, desenvolvemos unha plataforma web funcional e elegante que achega a xen\u00e9tica tanto a profesionais como a pacientes, a trav\u00e9s dunha experiencia dixital intuitiva e accesible.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u201d1\/3\u2033][\/vc_column][vc_column width=\u201d2\/3\u2033][vc_column_text]dimensi\u00f3n do proxecto<\/p>\n

identidade corporativa<\/a><\/p>\n

dese\u00f1o web<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_id=\u201didentidadcorporativa\u201d][vc_column width=\u201d1\/3\u2033][\/vc_column][vc_column width=\u201d2\/3\u2033 el_id=\u201didentidadcorporativa\u201d][vc_column_text]<\/p>\n

identidade corporativa e logotipo<\/h2>\n

Desde a identidade corporativa at\u00e9 a narrativa de marca, en ingenyus*<\/em> articulamos unha comunicaci\u00f3n clara e fiable que reflicte o ADN de Duponte: rigor cient\u00edfico con utilidade real. Cada elemento est\u00e1 dese\u00f1ado para transmitir accesibilidade, innovaci\u00f3n aplicada e o firme compromiso de po\u00f1er a xen\u00e9tica ao servizo de todas as persoas.<\/p>\n

Partimos dun s\u00edmbolo inspirado na cadea de ADN, s\u00f3lido na s\u00faa orixe pero demasiado com\u00fan no sector. Era necesario dar un paso adiante e dotar a marca dun relato m\u00e1is propio. As\u00ed xorde a ponte, un concepto que expresa a verdadeira esencia de Duponte: conectar a excelencia xen\u00f3mica coa pr\u00e1ctica cl\u00ednica, e facelo dun modo din\u00e1mico, vers\u00e1til e en constante evoluci\u00f3n.[\/vc_column_text][vc_row_inner][vc_column_inner width=\u201d1\/2\u2033][vc_single_image image=\u201d6101\u2033 img_size=\u201dfull\u201d][\/vc_column_inner][vc_column_inner width=\u201d1\/2\u2033][vc_single_image image=\u201d6104\u2033 img_size=\u201dfull\u201d][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n

Para reforzar esta diferenciaci\u00f3n, traballamos sobre dous eixos clave: tipograf\u00eda e cor. A nova tipograf\u00eda, flu\u00edda e org\u00e1nica, transmite innovaci\u00f3n e proximidade, eliminando a rixidez da versi\u00f3n anterior. En paralelo, simplificamos a paleta crom\u00e1tica para mellorar a memorabilidade: un verde fl\u00faor como cor principal e un azul tecnol\u00f3xico que achega solidez e modernidade. O contraste entre ambos xera unha linguaxe visual potente e disruptiva.<\/p>\n

O resultado \u00e9 unha identidade visual coherente e diferenciadora, capaz de transmitir confianza, innovaci\u00f3n e profesionalismo, e ali\u00f1ada coa misi\u00f3n de Duponte: facer que a xen\u00e9tica traballe para todos dun xeito claro, \u00fatil e accesible.<\/p>\n

[\/vc_column_text][vc_single_image image=\u201d6108\u2033 img_size=\u201dfull\u201d][\/vc_column][\/vc_row][vc_row el_id=\u201dweb\u201d][vc_column width=\u201d1\/3\u2033][\/vc_column][vc_column width=\u201d2\/3\u2033][vc_column_text]<\/p>\n

dese\u00f1o web<\/h2>\n

Transformamos la identidade corporativa de Duponte<\/a>\u00a0nunha experiencia dixital coherente e efectiva. A web non se limita a replicar visualmente a marca, sen\u00f3n que a proxecta nun contorno no que a complexidade xen\u00e9tica se traduce nun percorrido intuitivo e accesible, mantendo sempre o rigor cient\u00edfico como eixo central.<\/p>\n

Dese\u00f1amos un espazo dixital minimalista e funcional, onde cada elemento ten un prop\u00f3sito: priorizar a claridade, a accesibilidade e a usabilidade. A arquitectura da informaci\u00f3n e a xerarqu\u00eda visual foron pensadas con coidado para que tanto profesionais da sa\u00fade como pacientes atopen con facilidade o que buscan, sen fricci\u00f3ns nin distracci\u00f3ns.<\/p>\n

Cada interacci\u00f3n est\u00e1 optimizada para guiar \u00e1 persoa usuaria con naturalidade, reforzando a confianza na marca e transmitindo o seu valor diferencial: liderar a revoluci\u00f3n xen\u00e9tica con innovaci\u00f3n e humanidade. O resultado \u00e9 unha plataforma dixital que non s\u00f3 comunica, sen\u00f3n que tam\u00e9n conecta, acompa\u00f1a e potencia o traballo de quen se apoia en Duponte.<\/p>\n

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Dese\u00f1amos o branding e a presenza dixital de Duponte. Unha web clara, funcional e ali\u00f1ada coa s\u00faa proposta cl\u00ednica, que traslada a innovaci\u00f3n xen\u00e9tica a un entorno accesible e fiable.<\/p>\n","protected":false},"featured_media":6098,"template":"","meta":{"_links_to":"","_links_to_target":""},"customer_type":[1166,1167,1168,1169,1170],"project_type":[1171,1159,1161,1172],"class_list":["post-6444","project","type-project","status-publish","has-post-thumbnail","hentry","customer_type-biotech","customer_type-genetica","customer_type-ia","customer_type-salud","customer_type-tic","project_type-comunicacion","project_type-diseno-grafico","project_type-identidad-corporativa","project_type-diseno-web"],"yoast_head":"\nDuponte - identidade visual e dese\u00f1o web | ingenyus*<\/title>\n<meta name=\"description\" content=\"En ingenyus* an unusual agency temos servizos especializados para a t\u00faa empresa. 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