{"id":6449,"date":"2025-09-25T08:36:48","date_gmt":"2025-09-25T06:36:48","guid":{"rendered":"https:\/\/www.ingenyus.es\/project\/pcbas-galicia\/"},"modified":"2026-01-19T10:45:53","modified_gmt":"2026-01-19T09:45:53","slug":"pcbas-galicia","status":"publish","type":"project","link":"https:\/\/www.ingenyus.es\/gl\/project\/pcbas-galicia\/","title":{"rendered":"PCBAS Galicia – Servizo integral consultor\u00eda, m\u00e1rketing e comunicaci\u00f3n"},"content":{"rendered":"

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Comunicaci\u00f3n para a biotecnolox\u00eda que transforma a sa\u00fade<\/h2>\n

[\/vc_column_text][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]O Plan Complementario de Biotecnolox\u00eda Aplicada \u00e1 Sa\u00fade<\/a> (PCBAS) \u00e9 unha iniciativa estrat\u00e9xica de investigaci\u00f3n e desenvolvemento, financiada pola Uni\u00f3n Europea a trav\u00e9s do programa Next Generation EU. En Galicia<\/a>, o plan artic\u00falase arredor dunha rede de axentes do sistema galego de I+D+i coordinados pola Fundaci\u00f3n Kaertor, e ori\u00e9ntase a fortalecer as capacidades en biotecnolox\u00eda sanitaria e a consolidar un ecosistema colaborativo que permita conectar ciencia, innovaci\u00f3n e tecido produtivo. O seu impacto est\u00e9ndese a nivel estatal, integrando m\u00faltiples comunidades aut\u00f3nomas baixo unha l\u00f3xica de cogobernanza e coprogramaci\u00f3n.<\/p>\n

Desde ingenyus*<\/a> implic\u00e1monos na xesti\u00f3n integral de marketing e comunicaci\u00f3n da iniciativa galega, definindo a s\u00faa estratexia, identidade e ferramentas de visibilidade.[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row][vc_column width=\u201d4\/12\u2033 el_class=\u201dfull-width-row\u201d][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

dimensi\u00f3n do proxecto<\/h2>\n

estratexia de m\u00e1rketing e comunicaci\u00f3n<\/a><\/p>\n

identidade visual e dese\u00f1o corporativo<\/a><\/p>\n

desenvolvemento e mantemento web<\/a><\/p>\n

captaci\u00f3n de proxectos colaborativos<\/a><\/p>\n

actualizaci\u00f3n de contidos e visibilidade dixital<\/a><\/p>\n

xesti\u00f3n de noticias e secci\u00f3n informativa<\/a><\/p>\n

xesti\u00f3n de redes sociais<\/a><\/p>\n

gravaci\u00f3n e produci\u00f3n de v\u00eddeos e contidos divulgativos<\/a><\/p>\n

organizaci\u00f3n e asistencia t\u00e9cnica en eventos<\/a><\/p>\n

desenvolvemento de mapas interactivos<\/a>[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row el_id=\u201dmarketingcomunicacion\u201d][vc_column width=\u201d4\/12\u2033 el_class=\u201dfull-width-row\u201d][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

estratexia de m\u00e1rketing e comunicaci\u00f3n<\/h2>\n

ingenyus*<\/em> colabora estreitamente co equipo de comunicaci\u00f3n do PCBAS Galicia, liderado pola Fundaci\u00f3n Kaertor, no dese\u00f1o e execuci\u00f3n dunha estratexia de comunicaci\u00f3n transversal para todo o plan. Participamos desde o inicio en reuni\u00f3ns presenciais e virtuais cos actores clave do proxecto, definindo as mensaxes estrat\u00e9xicas e as ferramentas necesarias para a difusi\u00f3n. O noso labor centrouse na posta en marcha de acci\u00f3ns para promover tanto a iniciativa no seu conxunto como a chamada a expresi\u00f3ns de interese, contribu\u00edndo ao dese\u00f1o dunha folla de ruta comunicativa que acompa\u00f1a e estrutura todas as actuaci\u00f3ns.[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row el_id=\u201didentidadvisual\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

identidade visual e dese\u00f1o corporativo<\/h2>\n

Desenvolvemos a imaxe corporativa do PCBAS Galicia a partir dos criterios gr\u00e1ficos do plan estatal, creando unha identidade propia que une coherencia institucional con personalidade territorial. Elaboramos un manual de identidade visual que define elementos clave como o logotipo, a paleta de cores, as tipograf\u00edas e a convivencia con outras marcas. Esta identidade apl\u00edcase de maneira sistem\u00e1tica en presentaci\u00f3ns, documentos, bases de convocatorias e materiais visuais. As\u00ed mesmo, desenvolvemos plantillas de maquetaci\u00f3n para memorias cient\u00edficas e bases reguladoras, coidando a integraci\u00f3n dos logotipos das entidades participantes e financiadoras.[\/vc_column_text][vc_single_image image=\u201d5723\u2033 img_size=\u201dFULL\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row el_id=\u201ddesarrolloweb\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

desenvolvemento e mantemento web<\/h2>\n

Dese\u00f1amos e desenvolvemos a plataforma dixital, concibida como eixo central do plan en Galicia. A web estruturouse segundo criterios de usabilidade e posicionamento SEO, con dese\u00f1o responsive, recursos gr\u00e1ficos propios e arquitectura escalable. Implementamos funcionalidades clave como formularios personalizados para a presentaci\u00f3n de propostas, apartados para novas, proxectos e eventos. Tam\u00e9n realizamos o mantemento t\u00e9cnico e a actualizaci\u00f3n continua da web, inclu\u00edndo novos contidos, secci\u00f3ns espec\u00edficas e melloras estruturais segundo a evoluci\u00f3n do proxecto.[\/vc_column_text][vc_row_inner][vc_column_inner][vc_single_image image=\u201d5703\u2033 img_size=\u201dfull\u201d][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row el_id=\u201dproyectoscolaborativos\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

captaci\u00f3n de proxectos colaborativos<\/h2>\n

Acompa\u00f1amos \u00e1 Fundaci\u00f3n Kaertor na definici\u00f3n e execuci\u00f3n da convocatoria de expresi\u00f3ns de interese para proxectos colaborativos do PCBAS. Participamos na redacci\u00f3n e maquetaci\u00f3n das bases, no dese\u00f1o dos materiais informativos e na planificaci\u00f3n do proceso t\u00e9cnico de recepci\u00f3n, validaci\u00f3n e avaliaci\u00f3n de propostas. Implementamos un formulario web espec\u00edfico, configuramos contas de correo para a xesti\u00f3n documental e organizamos o fluxo de env\u00edo de informes finais. Este labor permitiu identificar e impulsar proxectos de alto impacto cient\u00edfico e tecnol\u00f3xico nas distintas li\u00f1as de actuaci\u00f3n do plan.[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row el_id=\u201dcontenidos\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

actualizaci\u00f3n de contidos e visibilizaci\u00f3n dixital<\/h2>\n

Unha vez seleccionados os proxectos colaborativos, encarg\u00e1monos da difusi\u00f3n individualizada de cada un deles a trav\u00e9s da s\u00faa publicaci\u00f3n na web. Para cada proxecto elaboramos unha ficha espec\u00edfica con informaci\u00f3n detallada, acompa\u00f1ada dun v\u00eddeo explicativo gravado coas investigadoras e investigadores principais. Este material complementouse con infograf\u00edas divulgativas personalizadas, que resumen de maneira clara e visual os obxectivos e achegas de cada iniciativa. Creamos ademais unha secci\u00f3n espec\u00edfica de proxectos, con navegaci\u00f3n intuitiva e accesible, e axustamos progresivamente a arquitectura web segundo o avance do plan e o comportamento das persoas usuarias.[\/vc_column_text][vc_row_inner][vc_column_inner width=\u201d1\/2\u2033][vc_single_image image=\u201d5697\u2033 img_size=\u201dfull\u201d][\/vc_column_inner][vc_column_inner width=\u201d1\/2\u2033][vc_single_image image=\u201d5700\u2033 img_size=\u201dfull\u201d][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row el_id=\u201dnoticias\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

xesti\u00f3n de noticias e secci\u00f3n informativa<\/h2>\n

Creamos e xestionamos unha secci\u00f3n de novas din\u00e1mica na web, estruturada por categor\u00edas e dese\u00f1ada para manter informada a comunidade sobre os avances do PCBAS Galicia. As publicaci\u00f3ns incl\u00faen texto, imaxes, v\u00eddeos e materiais interactivos. Un exemplo destacado foi a incrustaci\u00f3n dunha galer\u00eda de imaxes do evento de presentaci\u00f3n rexional, accesible directamente desde o post correspondente. Este espazo permite reflectir tanto as actividades institucionais como os fitos cient\u00edficos do proxecto, ofrecendo un canal de informaci\u00f3n rigoroso e accesible para o p\u00fablico xeral e especializado.[\/vc_column_text][vc_single_image image=\u201d5691\u2033 img_size=\u201dfull\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row el_id=\u201dredessociales\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

xesti\u00f3n de redes sociais<\/h2>\n

Colaboramos na estratexia de redes sociais do proxecto, especialmente a trav\u00e9s das contas institucionais dos socios, como a Fundaci\u00f3n Kaertor. Participamos na creaci\u00f3n de contidos, redacci\u00f3n de copys, selecci\u00f3n de creatividades e planificaci\u00f3n de publicaci\u00f3ns para potenciar a visibilidade do plan. Tam\u00e9n contribu\u00edmos \u00e1 difusi\u00f3n cruzada das acci\u00f3ns en canles estatais e ao dese\u00f1o de campa\u00f1as de mailing que reforcen o alcance e a conexi\u00f3n directa cos distintos p\u00fablicos implicados.[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row el_id=\u201dvideos\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

xesti\u00f3n e produci\u00f3n de v\u00eddeos e contidos divulgativos<\/h2>\n

Lideramos a produci\u00f3n dunha serie de v\u00eddeos divulgativos protagonizados polas investigadoras e investigadores principais dos proxectos seleccionados. Organizamos xornadas de gravaci\u00f3n nos seus centros de traballo, coordinamos a produci\u00f3n audiovisual e realizamos a edici\u00f3n final coa integraci\u00f3n de gr\u00e1ficos explicativos e infograf\u00edas. Ademais, producimos contidos tem\u00e1ticos como os v\u00eddeos para o D\u00eda Internacional da Muller e da Nena na Ciencia e un v\u00eddeo institucional de presentaci\u00f3n xeral do plan en Galicia. Estes recursos integr\u00e1ronse na web e foron proxectados en eventos clave, reforzando a dimensi\u00f3n narrativa e accesible do proxecto.[\/vc_column_text][vc_raw_html]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[\/vc_raw_html][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row el_id=\u201deventos\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

organizaci\u00f3n e asistencia t\u00e9cnica en eventos<\/h2>\n

Coordinamos a organizaci\u00f3n integral do evento de presentaci\u00f3n rexional do PCBAS Galicia, celebrado na Cidade da Cultura. Encarg\u00e1monos do dese\u00f1o de materiais (roll-ups, programas, carteis), produci\u00f3n audiovisual, merchandising, escenograf\u00eda, xesti\u00f3n de invitaci\u00f3ns e protocolo institucional. Tam\u00e9n prestamos asistencia t\u00e9cnica en eventos estatais, como o encontro celebrado en Madrid o 30 de maio de 2023, contribu\u00edndo ao posicionamento nacional do plan e facilitando a participaci\u00f3n de representantes galegos con materiais audiovisuais e apoio lox\u00edstico.[\/vc_column_text][vc_single_image image=\u201d5717\u2033 img_size=\u201dfull\u201d][vc_single_image image=\u201d5711\u2033 img_size=\u201dfull\u201d][vc_row_inner][vc_column_inner width=\u201d1\/2\u2033][vc_single_image image=\u201d5720\u2033 img_size=\u201dfull\u201d][\/vc_column_inner][vc_column_inner width=\u201d1\/2\u2033][vc_single_image image=\u201d5714\u2033 img_size=\u201dfull\u201d][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row el_id=\u201dmapasinteractivos\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

desenvolvemento de mapas interactivos<\/h2>\n

Dese\u00f1amos e desenvolvemos unha ferramenta de mapas interactivos de capacidades cient\u00edficas, pensada para representar de forma visual as fortalezas de Galicia en biotecnolox\u00eda. A ferramenta permite aplicar filtros por li\u00f1a de actuaci\u00f3n, entidade, \u00e1rea tem\u00e1tica ou localizaci\u00f3n, e utiliza unha taxonom\u00eda propia que facilita a s\u00faa ali\u00f1aci\u00f3n con outras iniciativas estatais e europeas. Esta plataforma int\u00e9grase na web como parte das acci\u00f3ns dinamizadoras do plan e permite a axentes externos identificar con facilidade potenciales colaboraci\u00f3ns en funci\u00f3n do seu \u00e1mbito de interese.[\/vc_column_text][vc_single_image image=\u201d5694\u2033 img_size=\u201dfull\u201d][vc_btn title=\u201dVer m\u00e1s proyectos\u201d link=\u201durl:https%3A%2F%2Fwww.ingenyus.es%2Fproject%2F\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

Servizo de consultor\u00eda e xesti\u00f3n integral de marketing e comunicaci\u00f3n da iniciativa galega, definindo a s\u00faa estratexia, identidade e ferramentas de visibilidade.<\/p>\n","protected":false},"featured_media":5829,"template":"","meta":{"_links_to":"","_links_to_target":""},"customer_type":[1166,1167,1168,1173,1169,1170],"project_type":[1171,1164,1159,1174,1160,1161,1165,1172],"class_list":["post-6449","project","type-project","status-publish","has-post-thumbnail","hentry","customer_type-biotech","customer_type-genetica","customer_type-ia","customer_type-pharma","customer_type-salud","customer_type-tic","project_type-comunicacion","project_type-consultoria","project_type-diseno-grafico","project_type-divulgacion-cientifica","project_type-evento","project_type-identidad-corporativa","project_type-video","project_type-diseno-web"],"yoast_head":"\nPCBAS Galicia - Servizo integral consultor\u00eda, m\u00e1rketing e comunicaci\u00f3n | ingenyus*<\/title>\n<meta name=\"description\" content=\"En ingenyus* temos servizos especializados para a t\u00faa empresa. 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