{"id":6457,"date":"2025-09-25T08:32:12","date_gmt":"2025-09-25T06:32:12","guid":{"rendered":"https:\/\/www.ingenyus.es\/project\/catedra-udc-inditex-ia-proyecto-de-ciencia-ciudadana\/"},"modified":"2026-01-19T15:54:51","modified_gmt":"2026-01-19T14:54:51","slug":"catedra-udc-inditex-ia-proxecto-de-ciencia-cidada","status":"publish","type":"project","link":"https:\/\/www.ingenyus.es\/gl\/project\/catedra-udc-inditex-ia-proxecto-de-ciencia-cidada\/","title":{"rendered":"C\u00e1tedra UDC Inditex IA – proxecto de ciencia cidad\u00e1"},"content":{"rendered":"

[vc_row][vc_column width=\u201d4\/12\u2033][vc_column_text]<\/p>\n

Intelixencia Artificial en Algoritmos Verdes<\/span><\/span><\/h2>\n

[\/vc_column_text][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]O proxecto de ciencia cidad\u00e1 definido por ingenyus para a UDC no marco da C\u00e1tedra Inditex\u2013UDC de IA en Algoritmos Verdes ten como obxectivo achegar \u00e1 sociedade ao debate sobre o impacto ambiental da intelixencia artificial. A trav\u00e9s dunha experiencia dixital participativa, conv\u00eddase \u00e1 cidadan\u00eda a reflexionar e compartir a s\u00faa percepci\u00f3n da IA, a s\u00faa importancia e o seu impacto na sostibilidade.<\/p>\n

Desde ingenyus*<\/a> encarg\u00e1monos de conceptualizar, dese\u00f1ar e impulsar esta iniciativa, desenvolvendo a landing page, o formulario de participaci\u00f3n e o v\u00eddeo de presentaci\u00f3n. O resultado \u00e9 unha proposta accesible, visual e atractiva que fomenta a implicaci\u00f3n social nos retos tecnol\u00f3xicos e medioambientais do presente.[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row][vc_column width=\u201d4\/12\u2033 el_class=\u201dfull-width-row\u201d][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

dimensi\u00f3n do proxecto<\/h2>\n

dese\u00f1o e desenvolvemento landing<\/a><\/p>\n

dese\u00f1o formulario<\/a><\/p>\n

produci\u00f3n v\u00eddeo divulgativo<\/a>[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row el_id=\u201dlanding\u201d][vc_column width=\u201d4\/12\u2033 el_class=\u201dfull-width-row\u201d][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

dese\u00f1o e desenvolvemento landing<\/h2>\n

Creamos unha landing cunha est\u00e9tica visual limpa, moderna e funcional, pensada para captar a atenci\u00f3n desde o primeiro instante. Utilizamos unha paleta de cores contempor\u00e1nea e lixeira baseada nas cores da UDC, e unha aparencia atractiva e profesional que invita a explorar o contido.<\/p>\n

Ademais, estruturamos elementos visuais consistentes \u2014iconas, microanimaci\u00f3ns e xerarqu\u00eda gr\u00e1fica\u2014 que gu\u00edan de maneira intuitiva a persoa usuaria pola landing. A s\u00faa usabilidade e accesibilidade garanten unha experiencia flu\u00edda en todos os dispositivos e favorecen a participaci\u00f3n activa.[\/vc_column_text][vc_single_image image=\u201d5757\u2033 img_size=\u201dfull\u201d][vc_single_image image=\u201d5754\u2033 img_size=\u201dfull\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row el_id=\u201dformulario\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

dese\u00f1o formulario<\/h2>\n

O formulario foi dese\u00f1ado para ser claro, pr\u00f3ximo e visualmente atractivo, promovendo unha participaci\u00f3n natural e sen obst\u00e1culos. Cada pregunta est\u00e1 secuenciada con coidado, cunha linguaxe accesible que anima a compartir ideas sobre o impacto da intelixencia artificial.<\/p>\n

Integrado coa mesma est\u00e9tica moderna do sitio, o formulario reforza a sensaci\u00f3n de coherencia visual. A s\u00faa experiencia inmersiva facilita que as persoas usuarias se sintan motivadas a responder, aumentando a taxa de participaci\u00f3n e a calidade das achegas.[\/vc_column_text][vc_row_inner][vc_column_inner width=\u201d1\/2\u2033][vc_single_image image=\u201d5748\u2033 img_size=\u201dfull\u201d][\/vc_column_inner][vc_column_inner width=\u201d1\/2\u2033][vc_single_image image=\u201d5751\u2033 img_size=\u201dfull\u201d][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row el_id=\u201dvideo\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

produci\u00f3n v\u00eddeo<\/h2>\n

Desenvolvemos un v\u00eddeo breve dese\u00f1ado para impactar e conectar desde a primeira visualizaci\u00f3n. A s\u00faa estrutura narrativa clara e est\u00e9tica coidada completan o percorrido participativo, engadindo emoci\u00f3n e contexto ao formulario e \u00e1 mensaxe global.<\/p>\n

A s\u00faa curta duraci\u00f3n e o seu ritmo \u00e1xil est\u00e1n pensados para adaptarse aos formatos de consumo dixital actuais, maximizando a s\u00faa efectividade en redes sociais e outros canles de difusi\u00f3n en li\u00f1a.[\/vc_column_text][vc_raw_html]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[\/vc_raw_html][vc_btn title=\u201dVer m\u00e1s proyectos\u201d link=\u201durl:https%3A%2F%2Fwww.ingenyus.es%2Fproject%2F\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

Impulsamos unha experiencia dixital participativa para achegar \u00e1 sociedade ao debate sobre o impacto ambiental da IA, fomentando reflexi\u00f3n e di\u00e1logo colectivo.<\/p>\n","protected":false},"featured_media":5793,"template":"","meta":{"_links_to":"","_links_to_target":""},"customer_type":[1166,1168,1169,1170],"project_type":[1159,1160,1175,1172],"class_list":["post-6457","project","type-project","status-publish","has-post-thumbnail","hentry","customer_type-biotech","customer_type-ia","customer_type-salud","customer_type-tic","project_type-diseno-grafico","project_type-evento","project_type-redes-sociales","project_type-diseno-web"],"yoast_head":"\nC\u00e1tedra UDC Inditex IA - proxecto de ciencia cidad\u00e1 | ingenyus*<\/title>\n<meta name=\"description\" content=\"En ingenyus* an unusual agency temos servizos especializados para a t\u00faa empresa. 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