{"id":6461,"date":"2025-08-11T12:48:19","date_gmt":"2025-08-11T10:48:19","guid":{"rendered":"https:\/\/www.ingenyus.es\/project\/olobion-imagen-de-marca-y-diseno-web\/"},"modified":"2026-01-19T15:49:04","modified_gmt":"2026-01-19T14:49:04","slug":"olobion-imaxe-de-marca-e-deseno-web","status":"publish","type":"project","link":"https:\/\/www.ingenyus.es\/gl\/project\/olobion-imaxe-de-marca-e-deseno-web\/","title":{"rendered":"Olobion &#8211; imaxe de marca e dese\u00f1o web"},"content":{"rendered":"<p>[vc_row][vc_column width=\u201d4\/12\u2033][vc_column_text]<\/p>\n<h2>Intelixencia artificial para entender a vida microbiana<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<a href=\"https:\/\/www.olobion.ai\/\">Olobion<\/a>\u00a0\u00e9 unha compa\u00f1\u00eda biotecnol\u00f3xica situada no Parc Cient\u00edfic de Barcelona, especializada na an\u00e1lise integral de datos \u00f3micos mediante intelixencia artificial. A s\u00faa plataforma tecnol\u00f3xica OloMAP permite aos seus clientes analizar mostras biol\u00f3xicas con gran axilidade operativa. Con servizos de metabol\u00f3mica, lipid\u00f3mica e prote\u00f3mica, Olobion colabora con sectores como a sa\u00fade, a nutrici\u00f3n ou a industria medioambiental, achegando soluci\u00f3ns baseadas en ciencia e datos.<\/p>\n<p>Desde<em> ingenyus*<\/em> acompa\u00f1amos a Olobion na consolidaci\u00f3n da s\u00faa identidade visual, cun enfoque estrat\u00e9xico e t\u00e9cnico. O obxectivo foi constru\u00edr unha imaxe de marca s\u00f3lida, flexible e ali\u00f1ada co seu crecemento, que facilitase unha comunicaci\u00f3n clara e diferenciada. Finalmente, levamos esa nova identidade ao contorno dixital co redese\u00f1o completo da s\u00faa p\u00e1xina web.[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row][vc_column width=\u201d4\/12\u2033 el_class=\u201dfull-width-row\u201d][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n<h2 class=\"dimension\">dimensi\u00f3n do proxecto<\/h2>\n<p><a href=\"#imagenvisual\">Imaxe visual<\/a><\/p>\n<p><a href=\"#aplicacionesmarca\">Aplicaci\u00f3ns de marca<\/a><\/p>\n<p><a href=\"#desarrolloweb\">Desenvolvemento e optimizaci\u00f3n web<\/a>[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row el_id=\u201dimagenvisual\u201d][vc_column width=\u201d4\/12\u2033 el_class=\u201dfull-width-row\u201d][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n<h2>imaxe visual<\/h2>\n<p>Iniciamos o traballo cunha auditor\u00eda do logotipo existente, onde identificamos melloras necesarias en lexibilidade, proporci\u00f3n e usabilidade. A partir de a\u00ed, desenvolvemos unha nova versi\u00f3n optimizada e seleccionamos unha tipograf\u00eda moderna e compatible con Google, que proxecta rigor sen perder a proximidade.[\/vc_column_text][vc_single_image image=\u201d5653\u2033 img_size=\u201dmedium\u201d alignment=\u201dcenter\u201d][vc_column_text]Dese\u00f1amos tam\u00e9n unha submarca espec\u00edfica para a s\u00faa plataforma OloMAP, dot\u00e1ndoa dunha personalidade visual propia sen romper o v\u00ednculo coa marca nai. Ademais, definimos un sistema gr\u00e1fico para os tres servizos principais da compa\u00f1\u00eda: metabol\u00f3mica, lipid\u00f3mica e prote\u00f3mica. Para cada un deles, desenvolvemos unha paleta crom\u00e1tica espec\u00edfica e unha versi\u00f3n adaptada do logotipo, permitindo que cada li\u00f1a se comunique con personalidade propia dentro dun ecosistema visual unificado.[\/vc_column_text][vc_single_image image=\u201d5647\u2033 img_size=\u201dmedium\u201d alignment=\u201dcenter\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row el_id=\u201daplicacionesmarca\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n<h2>aplicaci\u00f3ns de marca<\/h2>\n<p>Tras definir a identidade visual, abordamos o seu despregamento en diferentes soportes clave para a comunicaci\u00f3n de Olobion. Dese\u00f1amos unha plantilla de presentaci\u00f3n corporativa que, ademais de transmitir profesionalidade e solidez cient\u00edfica, permite ao seu equipo adaptar contidos de maneira flexible e coherente. Creamos tam\u00e9n un folleto informativo, estruturado para presentar de forma clara a s\u00faa proposta de valor, os servizos que ofrece e o diferencial da tecnolox\u00eda OloMAP.[\/vc_column_text][vc_single_image image=\u201d5639\u2033 img_size=\u201dfull\u201d][vc_column_text]Para contornas promocionais, como congresos, feiras ou eventos de networking, desenvolvemos unha tote bag cun dese\u00f1o atractivo e funcional, pensada como soporte de marca e veh\u00edculo de difusi\u00f3n. Completamos este set de aplicaci\u00f3ns cun roll-up corporativo, que act\u00faa como unha peza visual de reforzo en calquera espazo expositivo. Todo este conxunto foi concibido baixo a nova li\u00f1a gr\u00e1fica, garantindo cohesi\u00f3n visual, facilidade de uso e unha imaxe profesional, preparada para comunicar con eficacia.[\/vc_column_text][vc_row_inner][vc_column_inner width=\u201d1\/2\u2033][vc_single_image image=\u201d5633\u2033 img_size=\u201dfull\u201d][\/vc_column_inner][vc_column_inner width=\u201d1\/2\u2033][vc_single_image image=\u201d5630\u2033 img_size=\u201dfull\u201d][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\u201d5636\u2033 img_size=\u201dfull\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row el_id=\u201ddesarrolloweb\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n<h2>desenvolvemento web<\/h2>\n<p>Finalmente, levamos esta nova identidade ao contorno dixital co redese\u00f1o completo da web de Olobion. Propuxemos unha arquitectura de contidos m\u00e1is clara, unha navegaci\u00f3n sinxela e unha est\u00e9tica acorde coa nova identidade visual. O resultado \u00e9 unha plataforma moderna, accesible e coherente, que reforza o posicionamento cient\u00edfico da marca e mellora a experiencia da persoa usuaria en todos os niveis.[\/vc_column_text][vc_raw_html]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[\/vc_raw_html][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colaboramos no fortalecemento do seu impacto, encarg\u00e1ndonos da organizaci\u00f3n de eventos, da xesti\u00f3n da s\u00faa presenza dixital e do dese\u00f1o de materiais que reforcen a s\u00faa identidade.<\/p>\n","protected":false},"featured_media":6088,"template":"","meta":{"_links_to":"","_links_to_target":""},"customer_type":[1166,1167,1168,1170],"project_type":[1159,1161,1172],"class_list":["post-6461","project","type-project","status-publish","has-post-thumbnail","hentry","customer_type-biotech","customer_type-genetica","customer_type-ia","customer_type-tic","project_type-diseno-grafico","project_type-identidad-corporativa","project_type-diseno-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Olobion - imaxe de marca e dese\u00f1o web | ingenyus*<\/title>\n<meta name=\"description\" content=\"En ingenyus* an unusual agency temos servizos especializados para a t\u00faa empresa. 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