{"id":6473,"date":"2025-05-15T10:52:45","date_gmt":"2025-05-15T08:52:45","guid":{"rendered":"https:\/\/www.ingenyus.es\/project\/kiur-identidad-visual-integral-y-presencia-digital\/"},"modified":"2026-01-19T15:55:55","modified_gmt":"2026-01-19T14:55:55","slug":"kiur-identidade-visual-integral-e-presencia-dixital","status":"publish","type":"project","link":"https:\/\/www.ingenyus.es\/gl\/project\/kiur-identidade-visual-integral-e-presencia-dixital\/","title":{"rendered":"Kiur – branding e dese\u00f1o web"},"content":{"rendered":"

[vc_row row_padding_bottom=\u201dpb-small\u201d][vc_column width=\u201d4\/12\u2033][vc_column_text]<\/p>\n

Avaliador cut\u00e1neo avanzado con IA<\/h2>\n

[\/vc_column_text][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

Kiur<\/b><\/a>\u00a0\u00e9 unha spin-off innovadora que desenvolveu un Sistema de Apoio \u00e1 Decisi\u00f3n Cl\u00ednica (CDSS) enfocado en optimizar a selecci\u00f3n de produtos para o tratamento local de feridas cr\u00f3nicas cicatrizables.<\/p>\n

A s\u00faa tecnolox\u00eda facilita aos profesionais da sa\u00fade tomar decisi\u00f3ns m\u00e1is precisas e eficaces, mellorando os procesos cl\u00ednicos e a calidade da atenci\u00f3n ao paciente.[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row][vc_column width=\u201d4\/12\u2033 el_class=\u201dfull-width-row\u201d][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

dimensi\u00f3n del proyecto<\/h2>\n

naming<\/a>
\nidentidade corporativa<\/a>
\ndese\u00f1o e desenvolvemento web<\/a>[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row el_id=\u201dnaming\u201d][vc_column width=\u201d4\/12\u2033 el_class=\u201dfull-width-row\u201d][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

naming<\/h2>\n

En ingenyus*<\/span><\/a>\u00a0traballamos co obxectivo de converter a esencia de Kiur nunha identidade visual coherente, poderosa e memorable.<\/p>\n

Para desenvolver o nome da empresa, analizamos palabras clave, conceptos e asociaci\u00f3ns emocionais para crear opci\u00f3ns con sonoridade, recordaci\u00f3n e potencial de marca. Avaliamos aspectos como a dispo\u00f1ibilidade legal e o dominio web, as\u00ed como a s\u00faa adaptabilidade en distintos canles e contextos.<\/p>\n

O resultado \u00e9 un nome que non s\u00f3 identifica, sen\u00f3n que proxecta unha visi\u00f3n, xera conexi\u00f3n e abre portas ao posicionamento e ao crecemento da empresa.[\/vc_column_text][vc_single_image image=\u201d5239\u2033 img_size=\u201dfull\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row el_id=\u201didentidadcorporativa\u201d][vc_column width=\u201d4\/12\u2033 el_class=\u201dfull-width-row\u201d][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

identidade corporativa<\/h2>\n

A identidade corporativa de Kiur foi concibida para proxectar confianza, innovaci\u00f3n e respaldo cient\u00edfico, elementos clave no \u00e1mbito da sa\u00fade. En ingenyus*<\/em> desenvolvemos unha imaxe s\u00f3lida e coherente que traduce a esencia da marca nunha linguaxe visual clara e memorable.<\/p>\n

O proceso inclu\u00edu a creaci\u00f3n do logotipo, a definici\u00f3n da paleta crom\u00e1tica, das tipograf\u00edas, da iconograf\u00eda e dun sistema visual adaptable a distintos formatos e plataformas.[\/vc_column_text][vc_single_image image=\u201d5242\u2033 img_size=\u201dfull\u201d][vc_column_text]Cada elemento foi dese\u00f1ado estratexicamente para garantir unha comunicaci\u00f3n profesional, moderna e diferenciadora.<\/p>\n

O resultado \u00e9 unha identidade visual que transmite tecnolox\u00eda, precisi\u00f3n e proximidade, fortalecendo o posicionamento de Kiur como unha soluci\u00f3n fiable no \u00e1mbito cl\u00ednico e facilitando a s\u00faa proxecci\u00f3n cara a novos mercados e audiencias.[\/vc_column_text][vc_row_inner][vc_column_inner width=\u201d1\/2\u2033][vc_single_image image=\u201d5246\u2033 img_size=\u201dfull\u201d][\/vc_column_inner][vc_column_inner width=\u201d1\/2\u2033][vc_single_image image=\u201d5249\u2033 img_size=\u201dfull\u201d][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row el_id=\u201ddisenoweb\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

dese\u00f1o e desenvolvemento web<\/h2>\n

Para acompa\u00f1ar o lanzamento de Kiur e reflectir a s\u00faa proposta innovadora, desde ingenyus*<\/em> traballouse no dese\u00f1o e desenvolvemento dunha web funcional, moderna e ali\u00f1ada coa s\u00faa identidade visual.<\/p>\n

Creamos unha experiencia dixital clara e accesible, orientada tanto a profesionais do sector da sa\u00fade como a potenciais aliados estrat\u00e9xicos.[\/vc_column_text][vc_single_image image=\u201d5230\u2033 img_size=\u201dfull\u201d][vc_column_text]A arquitectura da informaci\u00f3n foi pensada para comunicar de maneira efectiva os beneficios do sistema de apoio cl\u00ednico, facilitando a comprensi\u00f3n dunha soluci\u00f3n tecnol\u00f3xica complexa a trav\u00e9s dun dese\u00f1o limpo, visual e orientado \u00e1 usabilidade.<\/p>\n

Ademais, implementamos unha estrutura escalable, preparada para crecer xunto \u00e1 marca, cun dese\u00f1o responsive que garante unha experiencia \u00f3ptima en todos os dispositivos.[\/vc_column_text][vc_row_inner][vc_column_inner width=\u201d1\/2\u2033][vc_single_image image=\u201d5259\u2033 img_size=\u201dfull\u201d][\/vc_column_inner][vc_column_inner width=\u201d1\/2\u2033][vc_single_image image=\u201d5380\u2033 img_size=\u201dfull\u201d][\/vc_column_inner][\/vc_row_inner][vc_btn title=\u201dVer m\u00e1s proyectos\u201d align=\u201dleft\u201d link=\u201durl:%2Fproject\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

Dese\u00f1amos o branding e a s\u00faa presenza dixital para Kiur: naming, logotipo, paleta crom\u00e1tica, tipograf\u00edas e iconograf\u00eda. Creamos un sistema visual coherente e unha web clara, funcional e ali\u00f1ada coa s\u00faa proposta cl\u00ednica.<\/p>\n","protected":false},"featured_media":5233,"template":"","meta":{"_links_to":"","_links_to_target":""},"customer_type":[1166,1168,1169,1170],"project_type":[1159,1161,1172],"class_list":["post-6473","project","type-project","status-publish","has-post-thumbnail","hentry","customer_type-biotech","customer_type-ia","customer_type-salud","customer_type-tic","project_type-diseno-grafico","project_type-identidad-corporativa","project_type-diseno-web"],"yoast_head":"\nKiur - branding e dese\u00f1o web | ingenyus*<\/title>\n<meta name=\"description\" content=\"En ingenyus* an unusual agency temos servizos especializados para a t\u00faa empresa. 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