{"id":6635,"date":"2024-10-01T12:46:49","date_gmt":"2024-10-01T10:46:49","guid":{"rendered":"https:\/\/www.ingenyus.es\/project\/biojuego\/"},"modified":"2026-04-08T13:19:22","modified_gmt":"2026-04-08T11:19:22","slug":"bioxogo","status":"publish","type":"project","link":"https:\/\/www.ingenyus.es\/gl\/project\/bioxogo\/","title":{"rendered":"Bioxogo – Captaci\u00f3n de leads para cl\u00faster biotech"},"content":{"rendered":"

[vc_row][vc_column width=\u201d4\/12\u2033][vc_column_text]<\/p>\n

Bioxogo \u2013 unha historia animada<\/h2>\n

[\/vc_column_text][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]Galicia converteuse nunha das principais rexi\u00f3ns biotecnol\u00f3xicas de Espa\u00f1a grazas ao fomento da xeraci\u00f3n de negocio e \u00e1 consolidaci\u00f3n de empresas biotecnol\u00f3xicas. A promoci\u00f3n do uso e aplicaci\u00f3n da biotecnolox\u00eda en todos os sectores econ\u00f3micos e un ecosistema colaborativo favorecen o emprendemento, o crecemento e as oportunidades para novas empresas na nosa rexi\u00f3n.<\/p>\n

En ingenyus* colaboramos con Bioga<\/a> mediante o dese\u00f1o e desenvolvemento dun sinxelo videoxogo para o seu uso en feiras, eventos e congresos.[\/vc_column_text][vc_single_image image=\u201d3550\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row el_id=\u201ddisenoweb\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

estratexia<\/span><\/h2>\n

Desde Bioga planteouse o reto de dinamizar a asistencia en feiras e congresos co prop\u00f3sito, variable, de captar leads para diferentes obxectivos.<\/p>\n

Por parte de ingenyus*, prop\u00faxose unha est\u00e9tica de gamificaci\u00f3n en formato dixital, a trav\u00e9s do dese\u00f1o dun videoxogo de est\u00e9tica 16 bits, inspirado no ecosistema biotecnol\u00f3xico de Galicia. Como punto de partida lanzouse a web biogame.bioga.org<\/a>, que serve para contextualizar e como canle de comunicaci\u00f3n para explicar o prop\u00f3sito da participaci\u00f3n. \u00c9 unha web intuitiva, con un formulario asociado \u00e1 participaci\u00f3n, orientada a responsive, dado que os posibles interesados acceder\u00edan a trav\u00e9s do m\u00f3bil.[\/vc_column_text][vc_single_image image=\u201d3538\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

xogo<\/h2>\n

O dese\u00f1o en 16 bits adaptouse \u00e1 realidade do ecosistema. Deste xeito, os personaxes corresponden a persoas reais do ecosistema e son reco\u00f1ecibles para os usuarios habituais. Ao mesmo tempo, o xogo aporta informaci\u00f3n mediante preguntas para achegar aos novos stakeholders datos clave sobre da contorna biotech.<\/p>\n

[\/vc_column_text][vc_btn title=\u201dJuega al Biojuego\u201d link=\u201durl:https%3A%2F%2Fbiojuego.bioga.org%2F\u201d][vc_single_image image=\u201d3540\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d][vc_single_image image=\u201d3547\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d][vc_btn title=\u201dVer m\u00e1s proyectos\u201d link=\u201durl:%2Fproject\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

Desenvolvemos un videoxogo como parte dunha estratexia de awareness e captaci\u00f3n de leads por parte de Bioga leads, incentivando a participaci\u00f3n activa da audiencia nos seus eventos.<\/p>\n","protected":false},"featured_media":7371,"template":"","meta":{"_links_to":"","_links_to_target":""},"customer_type":[1176,1166,1169,1170],"project_type":[1164,1160,1175,1172],"class_list":["post-6635","project","type-project","status-publish","has-post-thumbnail","hentry","customer_type-agroalimentaria","customer_type-biotech","customer_type-salud","customer_type-tic","project_type-consultoria","project_type-evento","project_type-redes-sociales","project_type-diseno-web"],"yoast_head":"\nBioxogo - Captaci\u00f3n de leads para cl\u00faster biotech | ingenyus*<\/title>\n<meta name=\"description\" content=\"En ingenyus* contamos con servizos especializados para a t\u00faa empresa. 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