{"id":6793,"date":"2024-04-03T15:15:22","date_gmt":"2024-04-03T13:15:22","guid":{"rendered":"https:\/\/www.ingenyus.es\/project\/un-traballo-de-fondo\/"},"modified":"2026-04-09T12:47:15","modified_gmt":"2026-04-09T10:47:15","slug":"un-traballo-de-fondo","status":"publish","type":"project","link":"https:\/\/www.ingenyus.es\/gl\/project\/un-traballo-de-fondo\/","title":{"rendered":"Un Traballo de Fondo- Xesti\u00f3n integral de evento"},"content":{"rendered":"

[vc_row content_placement=\u201dtop\u201d][vc_column width=\u201d4\/12\u2033][vc_column_text]<\/p>\n

Un traballo de fondo<\/h2>\n

[\/vc_column_text][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]Traballo de colaboraci\u00f3n coa Conseller\u00eda de Promoci\u00f3n do Emprego e Igualdade para o impulso da Xornada sobre o futuro e presente da Igualdade, Diversidade e violencia no traballo: Un traballo de fondo<\/a>.<\/span><\/p>\n

A participaci\u00f3n de ingenyus* contempla desde a organizaci\u00f3n estrat\u00e9xica ata a execuci\u00f3n, control e produci\u00f3n do evento. Un servizo 360\u00ba con acci\u00f3ns que abarcan desde o audiovisual, social media, estratexia, comunicaci\u00f3n, eventos, posicionamento ata o dese\u00f1o gr\u00e1fico.[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row content_placement=\u201dtop\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

dimensi\u00f3n do proxecto<\/h2>\n

estratexia\u00a0<\/a>
\ndese\u00f1o gr\u00e1fico<\/a>
\ndesenvolvemento web<\/a>
\nsocial media<\/a>
\nproduci\u00f3n audivisual<\/a>[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row content_placement=\u201dtop\u201d el_id=\u201ddisenografico\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text el_id=\u201destrategia\u201d]<\/p>\n

estratexia<\/h2>\n

Esta colaboraci\u00f3n incl\u00fae o dese\u00f1o estrat\u00e9xico, organizaci\u00f3n e planificaci\u00f3n da xornada. Neste sentido, contempla desde a selecci\u00f3n estrat\u00e9xica da ubicaci\u00f3n ata a definici\u00f3n do funnel de marketing necesario para a captaci\u00f3n de asistentes e a s\u00faa xesti\u00f3n final. Ademais, no marco desta planificaci\u00f3n inclu\u00edmos o seguimento e medici\u00f3n de resultados, unha parte moi relevante para avaliar o impacto do evento.[\/vc_column_text][vc_single_image image=\u201d6806\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row content_placement=\u201dtop\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text el_id=\u201ddisenografico\u201d]<\/p>\n

dese\u00f1o gr\u00e1fico<\/h2>\n

Levamos a cabo o dese\u00f1o da imaxe corporativa do evento as\u00ed como o desenvolvemento das aplicaci\u00f3ns, que abarca desde a propia comunicaci\u00f3n do evento ata a produci\u00f3n de materiais e a aplicaci\u00f3n no apartado de comunicaci\u00f3n audiovisual (cartelas, pantallas, roll-up, etc.).<\/p>\n

A identidade visual \u00fanica garante que tanto esta xornada como potenciais xornadas similares no futuro sexan facilmente recordables polos asistentes.[\/vc_column_text][vc_single_image image=\u201d6807\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row content_placement=\u201dtop\u201d el_id=\u201ddesarrolloweb socialmedia\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text el_id=\u201ddesarrolloweb\u201d]<\/p>\n

desenvolvemento web<\/h2>\n

Dese\u00f1amos e producimos a web corporativa para o evento: https:\/\/untraballodefondo.gal\/<\/a>, a cal actuou como elemento vertebrador da comunicaci\u00f3n dixital.<\/p>\n

A web destaca pola s\u00faa sinxeleza e pola actualizaci\u00f3n constante de ponentes a trav\u00e9s do seu programa<\/a><\/span>. As\u00ed mesmo, integra o formulario de inscrici\u00f3n con m\u00faltiples opci\u00f3ns de asistencia, necesario para un adecuado dimensionamento.[\/vc_column_text][vc_column_text el_id=\u201dsocialmedia\u201d]<\/p>\n

social media<\/h2>\n

Desenvolvemos un plan integral de comunicaci\u00f3n enfocado \u00e1 s\u00faa dinamizaci\u00f3n por parte das persoas impulsoras do evento. A comunicaci\u00f3n centrouse na posta en valor dos perf\u00eds que compo\u00f1en o programa, dada a s\u00faa relevancia e interese para a audiencia. As imaxes SEO xeradas estaban especialmente dese\u00f1adas para compartir en redes sociais.[\/vc_column_text][vc_single_image image=\u201d6805\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d el_class=\u201dfull-width-row\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row content_placement=\u201dtop\u201d el_id=\u201deventos\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text el_id=\u201dproduccionaudiovisual\u201d]<\/p>\n

produci\u00f3n audiovisual<\/h2>\n

Como aspecto salientable do evento, levouse a cabo a produci\u00f3n audiovisual, inclu\u00edndo gravaci\u00f3n e toma de fotograf\u00edas. O evento puido seguirse a trav\u00e9s de streaming mediante as c\u00e1maras instaladas e contando con traduci\u00f3n a lingua de signos. As\u00ed mesmo, editouse un v\u00eddeo resumo do evento:[\/vc_column_text][vc_raw_html]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[\/vc_raw_html][vc_column_text]A continuaci\u00f3n m\u00f3stranse algunhas imaxes do evento:<\/span>[\/vc_column_text][vc_single_image image=\u201d6810\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d][vc_single_image image=\u201d6808\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d][vc_single_image image=\u201d6809\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d][vc_single_image image=\u201d6797\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d][vc_btn title=\u201dVer m\u00e1s proyectos\u201d link=\u201durl:%2Fproject\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

Producci\u00f3n integral do evento. Planificamos e executamos o acto, xerando a imaxe gr\u00e1fica, realizamos posicionamento e desenvolvemento web, plan de comunicaci\u00f3n e produci\u00f3n audiovisual.<\/p>\n","protected":false},"featured_media":7477,"template":"","meta":{"_links_to":"","_links_to_target":""},"customer_type":[1162],"project_type":[1164,1160,1161,1175,1165,1172],"class_list":["post-6793","project","type-project","status-publish","has-post-thumbnail","hentry","customer_type-otros","project_type-consultoria","project_type-evento","project_type-identidad-corporativa","project_type-redes-sociales","project_type-video","project_type-diseno-web"],"yoast_head":"\nUn Traballo de Fondo- Xesti\u00f3n integral de evento | ingenyus*<\/title>\n<meta name=\"description\" content=\"En ingenyus* an unusual agency temos servizos especializados para a t\u00faa empresa. Descubre a nosa participaci\u00f3n en Un traballo de fondo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ingenyus.es\/gl\/project\/un-traballo-de-fondo\/\" \/>\n<meta property=\"og:locale\" content=\"gl_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un Traballo de Fondo- Xesti\u00f3n integral de evento | ingenyus*\" \/>\n<meta property=\"og:description\" content=\"En ingenyus* an unusual agency temos servizos especializados para a t\u00faa empresa. Descubre a nosa participaci\u00f3n en Un traballo de fondo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ingenyus.es\/gl\/project\/un-traballo-de-fondo\/\" \/>\n<meta property=\"og:site_name\" content=\"ingenyus*\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ingenyus\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T10:47:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ingenyus.es\/wp-content\/uploads\/2026\/04\/UN-TRABALLO-DE-FONDO_Cover.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ingenyus_es\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/gl\\\/project\\\/un-traballo-de-fondo\\\/\",\"url\":\"https:\\\/\\\/www.ingenyus.es\\\/gl\\\/project\\\/un-traballo-de-fondo\\\/\",\"name\":\"Un Traballo de Fondo- Xesti\u00f3n integral de evento | ingenyus*\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/gl\\\/project\\\/un-traballo-de-fondo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/gl\\\/project\\\/un-traballo-de-fondo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ingenyus.es\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/UN-TRABALLO-DE-FONDO_Cover.webp\",\"datePublished\":\"2024-04-03T13:15:22+00:00\",\"dateModified\":\"2026-04-09T10:47:15+00:00\",\"description\":\"En ingenyus* an unusual agency temos servizos especializados para a t\u00faa empresa. Descubre a nosa participaci\u00f3n en Un traballo de fondo.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/gl\\\/project\\\/un-traballo-de-fondo\\\/#breadcrumb\"},\"inLanguage\":\"gl-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ingenyus.es\\\/gl\\\/project\\\/un-traballo-de-fondo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"gl-ES\",\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/gl\\\/project\\\/un-traballo-de-fondo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ingenyus.es\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/UN-TRABALLO-DE-FONDO_Cover.webp\",\"contentUrl\":\"https:\\\/\\\/www.ingenyus.es\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/UN-TRABALLO-DE-FONDO_Cover.webp\",\"width\":1920,\"height\":1080,\"caption\":\"UN TRABALLO DE FONDO Cover\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/gl\\\/project\\\/un-traballo-de-fondo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ingenyus.es\\\/gl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Proyectos\",\"item\":\"https:\\\/\\\/www.ingenyus.es\\\/project\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Un Traballo de Fondo- Xesti\u00f3n integral de evento\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/#website\",\"url\":\"https:\\\/\\\/www.ingenyus.es\\\/\",\"name\":\"ingenyus*\",\"description\":\"unnusual agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ingenyus.es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"gl-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/#organization\",\"name\":\"ingenyus*\",\"url\":\"https:\\\/\\\/www.ingenyus.es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"gl-ES\",\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ingenyus.es\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/in_Profile_asterisco.png\",\"contentUrl\":\"https:\\\/\\\/www.ingenyus.es\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/in_Profile_asterisco.png\",\"width\":243,\"height\":203,\"caption\":\"ingenyus*\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ingenyus.es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ingenyus\",\"https:\\\/\\\/x.com\\\/ingenyus_es\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Un Traballo de Fondo- Xesti\u00f3n integral de evento | ingenyus*","description":"En ingenyus* an unusual agency temos servizos especializados para a t\u00faa empresa. Descubre a nosa participaci\u00f3n en Un traballo de fondo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ingenyus.es\/gl\/project\/un-traballo-de-fondo\/","og_locale":"gl_ES","og_type":"article","og_title":"Un Traballo de Fondo- Xesti\u00f3n integral de evento | ingenyus*","og_description":"En ingenyus* an unusual agency temos servizos especializados para a t\u00faa empresa. Descubre a nosa participaci\u00f3n en Un traballo de fondo.","og_url":"https:\/\/www.ingenyus.es\/gl\/project\/un-traballo-de-fondo\/","og_site_name":"ingenyus*","article_publisher":"https:\/\/www.facebook.com\/ingenyus","article_modified_time":"2026-04-09T10:47:15+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.ingenyus.es\/wp-content\/uploads\/2026\/04\/UN-TRABALLO-DE-FONDO_Cover.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_site":"@ingenyus_es","twitter_misc":{"Tempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ingenyus.es\/gl\/project\/un-traballo-de-fondo\/","url":"https:\/\/www.ingenyus.es\/gl\/project\/un-traballo-de-fondo\/","name":"Un Traballo de Fondo- Xesti\u00f3n integral de evento | ingenyus*","isPartOf":{"@id":"https:\/\/www.ingenyus.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ingenyus.es\/gl\/project\/un-traballo-de-fondo\/#primaryimage"},"image":{"@id":"https:\/\/www.ingenyus.es\/gl\/project\/un-traballo-de-fondo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ingenyus.es\/wp-content\/uploads\/2026\/04\/UN-TRABALLO-DE-FONDO_Cover.webp","datePublished":"2024-04-03T13:15:22+00:00","dateModified":"2026-04-09T10:47:15+00:00","description":"En ingenyus* an unusual agency temos servizos especializados para a t\u00faa empresa. Descubre a nosa participaci\u00f3n en Un traballo de fondo.","breadcrumb":{"@id":"https:\/\/www.ingenyus.es\/gl\/project\/un-traballo-de-fondo\/#breadcrumb"},"inLanguage":"gl-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ingenyus.es\/gl\/project\/un-traballo-de-fondo\/"]}]},{"@type":"ImageObject","inLanguage":"gl-ES","@id":"https:\/\/www.ingenyus.es\/gl\/project\/un-traballo-de-fondo\/#primaryimage","url":"https:\/\/www.ingenyus.es\/wp-content\/uploads\/2026\/04\/UN-TRABALLO-DE-FONDO_Cover.webp","contentUrl":"https:\/\/www.ingenyus.es\/wp-content\/uploads\/2026\/04\/UN-TRABALLO-DE-FONDO_Cover.webp","width":1920,"height":1080,"caption":"UN TRABALLO DE FONDO Cover"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ingenyus.es\/gl\/project\/un-traballo-de-fondo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ingenyus.es\/gl\/"},{"@type":"ListItem","position":2,"name":"Proyectos","item":"https:\/\/www.ingenyus.es\/project\/"},{"@type":"ListItem","position":3,"name":"Un Traballo de Fondo- Xesti\u00f3n integral de evento"}]},{"@type":"WebSite","@id":"https:\/\/www.ingenyus.es\/#website","url":"https:\/\/www.ingenyus.es\/","name":"ingenyus*","description":"unnusual agency","publisher":{"@id":"https:\/\/www.ingenyus.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ingenyus.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"gl-ES"},{"@type":"Organization","@id":"https:\/\/www.ingenyus.es\/#organization","name":"ingenyus*","url":"https:\/\/www.ingenyus.es\/","logo":{"@type":"ImageObject","inLanguage":"gl-ES","@id":"https:\/\/www.ingenyus.es\/#\/schema\/logo\/image\/","url":"https:\/\/www.ingenyus.es\/wp-content\/uploads\/2025\/01\/in_Profile_asterisco.png","contentUrl":"https:\/\/www.ingenyus.es\/wp-content\/uploads\/2025\/01\/in_Profile_asterisco.png","width":243,"height":203,"caption":"ingenyus*"},"image":{"@id":"https:\/\/www.ingenyus.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ingenyus","https:\/\/x.com\/ingenyus_es"]}]}},"_links":{"self":[{"href":"https:\/\/www.ingenyus.es\/gl\/wp-json\/wp\/v2\/project\/6793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ingenyus.es\/gl\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.ingenyus.es\/gl\/wp-json\/wp\/v2\/types\/project"}],"version-history":[{"count":4,"href":"https:\/\/www.ingenyus.es\/gl\/wp-json\/wp\/v2\/project\/6793\/revisions"}],"predecessor-version":[{"id":6953,"href":"https:\/\/www.ingenyus.es\/gl\/wp-json\/wp\/v2\/project\/6793\/revisions\/6953"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ingenyus.es\/gl\/wp-json\/wp\/v2\/media\/7477"}],"wp:attachment":[{"href":"https:\/\/www.ingenyus.es\/gl\/wp-json\/wp\/v2\/media?parent=6793"}],"wp:term":[{"taxonomy":"customer_type","embeddable":true,"href":"https:\/\/www.ingenyus.es\/gl\/wp-json\/wp\/v2\/customer_type?post=6793"},{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/www.ingenyus.es\/gl\/wp-json\/wp\/v2\/project_type?post=6793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}