{"id":6794,"date":"2024-04-02T18:05:10","date_gmt":"2024-04-02T16:05:10","guid":{"rendered":"https:\/\/www.ingenyus.es\/project\/cancer-innova\/"},"modified":"2026-04-08T13:27:56","modified_gmt":"2026-04-08T11:27:56","slug":"cancer-innova","status":"publish","type":"project","link":"https:\/\/www.ingenyus.es\/gl\/project\/cancer-innova\/","title":{"rendered":"BFMedicines: comunicaci\u00f3n e impulso do programa C\u00e1ncer Innova"},"content":{"rendered":"

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Programa C\u00e1ncer Innova<\/h2>\n

[\/vc_column_text][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]Traballo para o impulso estrat\u00e9xico do Programa C\u00e1ncer Innova<\/a><\/span> da Business Factory Medicines, no que participan a Fundaci\u00f3n Kaertor<\/a>, Asociaci\u00f3n Espa\u00f1ola contra el C\u00e1ncer<\/a>,Agencia Gallega de Innovaci\u00f3n,<\/a> Janssen<\/a> e Lilly<\/a>.<\/span><\/p>\n

A participaci\u00f3n de ingenyus* corresponde a un servizo integral que abarca desde a creaci\u00f3n da marca ata a aplicaci\u00f3n e execuci\u00f3n de ferramentas orientadas \u00e1 comunicaci\u00f3n do programa, \u00e1 s\u00faa execuci\u00f3n e \u00e1 divulgaci\u00f3n \u00e1 sociedade no seu conxunto.[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row content_placement=\u201dtop\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

dimensi\u00f3n do proxecto<\/h2>\n

estratexia\u00a0<\/a>
\nmarca e aplicaci\u00f3ns<\/a>
\ndesenvolvemento web<\/a>
\nsocial media<\/a>
\neventos de presentaci\u00f3n<\/a>[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row content_placement=\u201dtop\u201d el_id=\u201ddisenografico\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text el_id=\u201destrategia\u201d]<\/p>\n

estrategia<\/h2>\n

Esta colaboraci\u00f3n incl\u00fae o dese\u00f1o estrat\u00e9xico, organizaci\u00f3n e planificaci\u00f3n do programa en termos de captaci\u00f3n de potenciais entidades interesadas na participaci\u00f3n no proxecto. Neste sentido, consid\u00e9ranse como aspectos m\u00e1is relevantes do proceso o abordar de forma eficiente e efectiva a parte alta do funnel (dar a co\u00f1ecer o programa) as\u00ed como a conversi\u00f3n (conseguir que entidades de interese participen no mesmo).<\/p>\n

Abordouse un traballo global centrado no proceso que d\u00e1 lugar \u00e1 captaci\u00f3n de Expresi\u00f3ns de interese ata o peche, dando a co\u00f1ecer os resultados do proxecto.[\/vc_column_text][vc_raw_html]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[\/vc_raw_html][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row content_placement=\u201dtop\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text el_id=\u201dmarcayaplicaciones\u201d]<\/p>\n

marca e aplicaci\u00f3ns<\/h2>\n

O proxecto no seu conxunto incl\u00fae a definici\u00f3n da identidade de marca e o desenvolvemento de todas as aplicaci\u00f3ns necesarias como roll-ups, presentaci\u00f3ns, documentos corporativos, folletos, materiais, etc. Por parte de ingenyus* velouse, as\u00ed mesmo, por un uso correcto e adecuado da marca en todas as acci\u00f3ns de comunicaci\u00f3n durante a vixencia do proxecto.<\/p>\n

Un dos aspectos diferenciais destas aplicaci\u00f3ns foi o desenvolvemento de v\u00eddeos corporativos orientados \u00e1 explicaci\u00f3n de forma sinxela dun proceso que destaca pola s\u00faa complexidade.[\/vc_column_text][vc_single_image image=\u201d6835\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row content_placement=\u201dtop\u201d el_id=\u201ddesarrolloweb socialmedia\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text el_id=\u201ddesarrolloweb\u201d]<\/p>\n

desenvolvemento web<\/h2>\n

Dese\u00f1amos e producimos a web corporativa para o evento: cancerinnova.com, a cal actuou como elemento vertebrador da comunicaci\u00f3n dixital.<\/p>\n

Como aspectos m\u00e1is destacados da web cabe sinalar tanto a explicaci\u00f3n de forma sinxela da convocatoria como o dese\u00f1o dun sistema de formularios orientados a facilitar e xestionar a captaci\u00f3n de Expresiones de Interese.[\/vc_column_text][vc_single_image image=\u201d6836\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d el_class=\u201dfull-width-row\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row content_placement=\u201dtop\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text el_id=\u201dsocialmedia\u201d]<\/p>\n

social media<\/h2>\n

Desenvolvemos un plan integral de comunicaci\u00f3n enfocado ao seu impulso por parte das entidades impulsoras do evento. A comunicaci\u00f3n centrouse tanto nos prazos clave do programa como nos resultados do mesmo.[\/vc_column_text][vc_single_image image=\u201d6841\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d el_class=\u201dfull-width-row\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row content_placement=\u201dtop\u201d el_id=\u201deventos\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text el_id=\u201deventosdepresentacion\u201d]<\/p>\n

eventos de presentaci\u00f3n<\/h2>\n

Como aspecto salientable do programa, cabe destacar tanto o evento de presentaci\u00f3n en formato webinar orientado \u00e1 captaci\u00f3n de interesados e participantes no proxecto, como o evento de presentaci\u00f3n de resultados. Este \u00faltimo caracterizouse pola participaci\u00f3n dos representantes do proxecto as\u00ed como do Presidente da Xunta nese momento, Alberto N\u00fa\u00f1ez Feij\u00f3o.[\/vc_column_text][vc_column_text]A continuaci\u00f3n m\u00f3strase o evento de presentaci\u00f3n as\u00ed como algunhas imaxes do evento (Fonte orixinal e propiedade: Xunta de Galicia):[\/vc_column_text][vc_raw_html]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[\/vc_raw_html][vc_single_image image=\u201d6839\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d][vc_single_image image=\u201d6838\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d][vc_btn title=\u201dVer m\u00e1s proyectos\u201d link=\u201durl:%2Fproject\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

Impulsamos unha estratexia integral que inclu\u00edu a creaci\u00f3n da marca, desenvolvemento web e plan de comunicaci\u00f3n. Planificamos a captaci\u00f3n de participantes, xestionamos redes sociais e organizamos eventos de presentaci\u00f3n.<\/p>\n","protected":false},"featured_media":7379,"template":"","meta":{"_links_to":"","_links_to_target":""},"customer_type":[1166,1167,1168,1158,1173,1169],"project_type":[1164,1174,1160,1161,1192,1175,1195,1165,1172],"class_list":["post-6794","project","type-project","status-publish","has-post-thumbnail","hentry","customer_type-biotech","customer_type-genetica","customer_type-ia","customer_type-industria","customer_type-pharma","customer_type-salud","project_type-consultoria","project_type-divulgacion-cientifica","project_type-evento","project_type-identidad-corporativa","project_type-publicidad","project_type-redes-sociales","project_type-transfer-tech","project_type-video","project_type-diseno-web"],"yoast_head":"\nBFMedicines: comunicaci\u00f3n e impulso do programa C\u00e1ncer Innova | ingenyus*<\/title>\n<meta name=\"description\" content=\"En ingenyus* an unusual agency temos servizos especializados para a t\u00faa empresa. 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