{"id":6855,"date":"2023-09-19T17:35:11","date_gmt":"2023-09-19T15:35:11","guid":{"rendered":"https:\/\/www.ingenyus.es\/project\/phibo\/"},"modified":"2026-04-10T10:20:47","modified_gmt":"2026-04-10T08:20:47","slug":"phibo","status":"publish","type":"project","link":"https:\/\/www.ingenyus.es\/gl\/project\/phibo\/","title":{"rendered":"Phibo Group: xesti\u00f3n integral de m\u00e1rketing e comunicaci\u00f3n"},"content":{"rendered":"

[vc_row content_placement=\u201dtop\u201d][vc_column width=\u201d4\/12\u2033][vc_column_text]<\/p>\n

A t\u00faa tranquilidade de apical a incisal<\/h2>\n

[\/vc_column_text][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]En coordinaci\u00f3n co departamento de marketing do Grupo Phibo<\/a><\/span>, levamos a cabo diversas acci\u00f3ns co fin de unificar e implementar a comunicaci\u00f3n de marca da empresa. O servizo que ofrecemos \u00e9 totalmente 360\u00ba, con acci\u00f3ns que abarcan desde o audiovisual, social media, estratexia, comunicaci\u00f3n, eventos, posicionamento ata o dese\u00f1o gr\u00e1fico.<\/p>\n

\u00a0<\/p>\n

Estratexia<\/strong><\/p>\n

Mediante unha planificaci\u00f3n organizada e estrat\u00e9xica traballamos de forma sin\u00e9rxica co grupo co fin de crear unha comunicaci\u00f3n que sexa consecuente coa marca. Para axilizar e facilitar o proceso, levamos a cabo o proxecto a trav\u00e9s de reuni\u00f3ns, inclu\u00edndo visitas \u00e1s instalaci\u00f3ns. Ademais, dentro desta planificaci\u00f3n inclu\u00edmos a parte de seguimento e medici\u00f3n de resultados, unha parte moi relevante para comprobar como funciona o traballo e en que aspectos podemos mellorar.[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row content_placement=\u201dtop\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

dimensi\u00f3n do proxecto<\/h2>\n

dese\u00f1o gr\u00e1fico<\/a>
\ndesenvolvemento web<\/a>
\nsocial media<\/a>
\neventos<\/a>[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row content_placement=\u201dtop\u201d el_id=\u201ddisenografico\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_single_image image=\u201d6862\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d][vc_column_text el_id=\u201ddisenografico\u201d]<\/p>\n

dese\u00f1o gr\u00e1fico<\/h2>\n

Levamos a cabo a parte gr\u00e1fica da comunicaci\u00f3n, englobando unha ampla gama de materiais que incl\u00faen envases, merchandising, presentaci\u00f3ns, elementos de captaci\u00f3n, as\u00ed como documentos corporativos tales como cat\u00e1logos, diplomas e presentaci\u00f3ns, todos eles baixo unha coherente e unificada identidade de marca.[\/vc_column_text][vc_single_image image=\u201d6867\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row content_placement=\u201dtop\u201d el_id=\u201ddesarrolloweb socialmedia\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text el_id=\u201ddesarrolloweb\u201d]<\/p>\n

desenvolvemento web<\/h2>\n

No \u00e1mbito dixital \u00e9 imprescindible a constante actualizaci\u00f3n, ben sexa en termos de mantemento t\u00e9cnico como de estrutura. Por iso, encarg\u00e1monos das revisi\u00f3ns e actualizaci\u00f3ns, as\u00ed como da revisi\u00f3n SEO, xa que desempe\u00f1a un papel fundamental para garantir que a p\u00e1xina web se posicione de forma org\u00e1nica nos motores de busca.[\/vc_column_text][vc_column_text el_id=\u201dsocialmedia\u201d]<\/p>\n

social media<\/h2>\n

Desenvolvemos un plan integral dese\u00f1ado espec\u00edficamente para o Grupo Phibo, que engloba a creaci\u00f3n e desenvolvemento de contidos, ata o seguimento e validaci\u00f3n, inclu\u00edndo a xesti\u00f3n dos aspectos visuais das s\u00faas redes sociais. Ademais, encarg\u00e1monos da execuci\u00f3n de campa\u00f1as publicitarias e da continua actualizaci\u00f3n e informaci\u00f3n nas redes sociais.[\/vc_column_text][vc_single_image image=\u201d6864\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d el_class=\u201dfull-width-row\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row content_placement=\u201dtop\u201d el_id=\u201deventos\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

eventos<\/h2>\n

Elaboramos un plan de acci\u00f3n e execuci\u00f3n para o desenvolvemento de diversos eventos, inclu\u00edndo un an\u00e1lise detallado das necesidades tanto en termos de dese\u00f1o como de planificaci\u00f3n e direcci\u00f3n. Buscamos un obxectivo principal: crear experiencias relevantes que non s\u00f3 cumpran cos est\u00e1ndares b\u00e1sicos dun evento, sen\u00f3n que tam\u00e9n destaquen e reforcen a presenza e a identidade da marca en cada unha destas situaci\u00f3ns.[\/vc_column_text][vc_single_image image=\u201d6866\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d][vc_single_image image=\u201d6865\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d][vc_btn title=\u201dVer m\u00e1s proyectos\u201d link=\u201durl:%2Fproject\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

Outsourcing de marketing e comunicaci\u00f3n, a trav\u00e9s dunha estratexia de marca integral na que se abarca desde o redese\u00f1o web ata o dese\u00f1o de packaging, asistencia a feiras, realizaci\u00f3n de sesi\u00f3ns fotogr\u00e1ficas, produci\u00f3n de stands, xesti\u00f3n publicitaria, etc.<\/p>\n","protected":false},"featured_media":7465,"template":"","meta":{"_links_to":"","_links_to_target":""},"customer_type":[1158,1169,1163,1170],"project_type":[1171,1164,1174,1160,1161,1192,1175,1165,1172],"class_list":["post-6855","project","type-project","status-publish","has-post-thumbnail","hentry","customer_type-industria","customer_type-salud","customer_type-sostenibilidad","customer_type-tic","project_type-comunicacion","project_type-consultoria","project_type-divulgacion-cientifica","project_type-evento","project_type-identidad-corporativa","project_type-publicidad","project_type-redes-sociales","project_type-video","project_type-diseno-web"],"yoast_head":"\nPhibo Group: xesti\u00f3n integral de m\u00e1rketing e comunicaci\u00f3n | ingenyus*<\/title>\n<meta name=\"description\" content=\"En ingenyus* an unusual agency temos servizos especializados para a t\u00faa empresa. 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