{"id":7328,"date":"2026-04-21T09:39:50","date_gmt":"2026-04-21T07:39:50","guid":{"rendered":"https:\/\/www.ingenyus.es\/?post_type=project&p=7328"},"modified":"2026-05-11T12:56:50","modified_gmt":"2026-05-11T10:56:50","slug":"business-factory-food-bffood-comunicacion-contenidos-y-difusion","status":"publish","type":"project","link":"https:\/\/www.ingenyus.es\/gl\/project\/business-factory-food-bffood-comunicacion-contenidos-y-difusion\/","title":{"rendered":"Business Factory Food (BFFood) – Comunicaci\u00f3n, contidos e difusi\u00f3n"},"content":{"rendered":"

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Impulso estrat\u00e9xico para a innovaci\u00f3n alimentaria en Galicia<\/h2>\n

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Business Factory Food<\/a> (BFFood) \u00e9 a aceleradora de referencia para o sector alimentario en Galicia. Impulsada pola Xunta de Galicia e xestionada polo Cl\u00faster Alimentario de Galicia (Clusaga), a s\u00faa misi\u00f3n \u00e9 acompa\u00f1ar proxectos innovadores desde a validaci\u00f3n inicial ata a s\u00faa consolidaci\u00f3n como empresas escalables e sostibles. O seu modelo estrut\u00farase en fases de incubaci\u00f3n, aceleraci\u00f3n e consolidaci\u00f3n, ofrecendo formaci\u00f3n, mentorizaci\u00f3n, acceso a financiamento e conexi\u00f3n con actores clave do ecosistema agroalimentario.<\/p>\n

Desde ingenyus* desenvolvemos para BFFood un servizo integral de comunicaci\u00f3n orientado a reforzar o seu posicionamento, aumentar a visibilidade do programa e amplificar o impacto das startups e actividades vinculadas \u00e1 aceleradora. O traballo abarcou a planificaci\u00f3n de contidos, a xesti\u00f3n de redes sociais, a actualizaci\u00f3n da web, o dese\u00f1o de materiais gr\u00e1ficos, a creaci\u00f3n de pezas de difusi\u00f3n para os proxectos e a organizaci\u00f3n e cobertura comunicativa de eventos. Todo isto abordouse desde unha perspectiva estrat\u00e9xica, coordinada e ali\u00f1ada coa evoluci\u00f3n do programa e coas s\u00faas necesidades de comunicaci\u00f3n.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n

[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row][vc_column width=\u201d4\/12\u2033 el_class=\u201dfull-width-row\u201d][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

dimensi\u00f3n do proxecto<\/h2>\n

contidos dixitales e xesti\u00f3n de redes sociais<\/a><\/p>\n

actualizaci\u00f3n web<\/a><\/p>\n

dese\u00f1o de materiais gr\u00e1ficos<\/a><\/p>\n

cobertura de eventos<\/a>[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row el_id=\u201drrss\u201d][vc_column width=\u201d4\/12\u2033 el_class=\u201dfull-width-row\u201d][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

contidos dixitales e xesti\u00f3n de redes sociais<\/h2>\n

Un dos eixos centrais do proxecto foi a definici\u00f3n e desenvolvemento de plans mensuais de contidos, concibidos para soster unha comunicaci\u00f3n continua, estruturada e ali\u00f1ada cos obxectivos estrat\u00e9xicos de BFFood. En ingenyus* abordamos a planificaci\u00f3n editorial de forma sistem\u00e1tica, identificando tem\u00e1ticas, formatos, fitos e oportunidades de comunicaci\u00f3n capaces de reforzar a visibilidade do programa e consolidar a s\u00faa presenza no ecosistema de innovaci\u00f3n alimentaria. Este proceso inclu\u00edu ademais a coordinaci\u00f3n con Clusaga, a validaci\u00f3n de contidos e a adaptaci\u00f3n das mensaxes \u00e1s distintas fases do programa.<\/p>\n

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En paralelo, asumimos a xesti\u00f3n das redes sociais, cun foco especial en LinkedIn como canle principal de comunicaci\u00f3n institucional da aceleradora. A estratexia combinou a creaci\u00f3n, redacci\u00f3n, planificaci\u00f3n e publicaci\u00f3n de contidos coa xesti\u00f3n da comunidade, o seguimento de resultados e a optimizaci\u00f3n continua. O obxectivo non era s\u00f3 manter unha presenza activa, sen\u00f3n constru\u00edr unha comunicaci\u00f3n capaz de proxectar o valor de BFFood, activar a s\u00faa rede de axentes clave e dar visibilidade tanto ao programa como \u00e1s startups participantes.<\/p>\n

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actualizaci\u00f3n web<\/h2>\n

A actualizaci\u00f3n da web formulouse como unha ferramenta estrat\u00e9xica para acompa\u00f1ar a evoluci\u00f3n do programa e converter o sitio de BFFood nun espazo din\u00e1mico, actualizado e relevante. Desde ingenyus* encarg\u00e1monos tanto da actualizaci\u00f3n de contidos en funci\u00f3n do desenvolvemento do programa como da proposta, redacci\u00f3n e publicaci\u00f3n de novas pezas para o blog, abordando todo o proceso desde unha perspectiva editorial e estrat\u00e9xica.<\/p>\n

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Este traballo permitiu manter a web ao d\u00eda, reforzar o seu papel como canle informativa e mellorar a s\u00faa capacidade para comunicar convocatorias, avances, actividades, entrevistas e contidos relacionados coas startups. Ademais da publicaci\u00f3n de novas e artigos, o enfoque incorporou optimizaci\u00f3n SEO e revisi\u00f3n continua do rendemento, entendendo a web non s\u00f3 como un repositorio de informaci\u00f3n, sen\u00f3n como unha plataforma clave para o posicionamento e a difusi\u00f3n da proposta de valor de BFFood.<\/p>\n

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dese\u00f1o de materiais gr\u00e1ficos<\/h2>\n

O proxecto inclu\u00edu tam\u00e9n o dese\u00f1o de materiais gr\u00e1ficos orientados a reforzar a identidade visual de BFFood e dotar ao programa dun sistema de comunicaci\u00f3n m\u00e1is s\u00f3lido, reco\u00f1ecible e vers\u00e1til. Desde ingenyus* desenvolvemos diferentes aplicaci\u00f3ns gr\u00e1ficas adaptadas \u00e1s necesidades espec\u00edficas de comunicaci\u00f3n, difusi\u00f3n e presentaci\u00f3n, mantendo sempre coherencia co universo visual da marca e co car\u00e1cter profesional e innovador da aceleradora.<\/p>\n

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Estes materiais abrangueron desde soportes corporativos e promocionais ata pezas pensadas para campa\u00f1as, presentaci\u00f3ns, eventos e acci\u00f3ns concretas. O obxectivo foi constru\u00edr recursos visuais capaces de acompa\u00f1ar o crecemento do programa, facilitar a transmisi\u00f3n de mensaxes e reforzar a percepci\u00f3n de BFFood como unha iniciativa s\u00f3lida, contempor\u00e1nea e conectada coa transformaci\u00f3n do sector alimentario. M\u00e1is que resolver necesidades puntuais, o dese\u00f1o gr\u00e1fico funcionou como unha ferramenta de consistencia e proxecci\u00f3n de marca.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row el_id=\u201deventos\u201d][vc_column width=\u201d4\/12\u2033 el_class=\u201dfull-width-row\u201d][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

cobertura de eventos<\/h2>\n

A organizaci\u00f3n e cobertura de eventos completou esta colaboraci\u00f3n como unha dimensi\u00f3n especialmente relevante dentro da estratexia de comunicaci\u00f3n de BFFood. Desde ingenyus* apoiamos a preparaci\u00f3n e difusi\u00f3n de eventos clave do programa, entendidos non s\u00f3 como fitos operativos, sen\u00f3n como momentos de visibilidade, conexi\u00f3n e activaci\u00f3n do ecosistema. A comunicaci\u00f3n destes eventos esixiu unha coordinaci\u00f3n precisa entre convocatoria, dese\u00f1o de materiais, cobertura en canles dixitais e xeraci\u00f3n de contidos posteriores.<\/p>\n

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Este traballo inclu\u00edu tanto o apoio organizativo como a cobertura antes, durante e despois de cada evento, co obxectivo de maximizar o seu alcance, reforzar a presenza da marca e estender o impacto de cada acci\u00f3n m\u00e1is al\u00e1 do momento presencial. Programas, banners, pezas visuais, notas de prensa, contidos para redes e materiais audiovisuais formaron parte dun enfoque global orientado a converter cada evento nunha oportunidade real de comunicaci\u00f3n e posicionamento para BFFood.<\/p>\n

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Desde ingenyus* desenvolvemos para BFFood un servizo integral de comunicaci\u00f3n orientado a reforzar o seu posicionamento, aumentar a visibilidade do programa e amplificar o impacto das startups e actividades vinculadas \u00e1 aceleradora.<\/p>\n","protected":false},"featured_media":7701,"template":"","meta":{"_links_to":"","_links_to_target":""},"customer_type":[1176,1158],"project_type":[1171,1159,1175],"class_list":["post-7328","project","type-project","status-publish","has-post-thumbnail","hentry","customer_type-agroalimentaria","customer_type-industria","project_type-comunicacion","project_type-diseno-grafico","project_type-redes-sociales"],"yoast_head":"\nBusiness Factory Food (BFFood) - Comunicaci\u00f3n, contidos e difusi\u00f3n | ingenyus*<\/title>\n<meta name=\"description\" content=\"En ingenyus* an unusual agency tenemos servicios especializados para tu empresa. 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