{"id":7451,"date":"2026-05-18T08:36:46","date_gmt":"2026-05-18T06:36:46","guid":{"rendered":"https:\/\/www.ingenyus.es\/?post_type=project&p=7451"},"modified":"2026-05-18T08:40:17","modified_gmt":"2026-05-18T06:40:17","slug":"ruraltxa-soporte-en-eventos-e-aplicacions-de-marca","status":"publish","type":"project","link":"https:\/\/www.ingenyus.es\/gl\/project\/ruraltxa-soporte-en-eventos-e-aplicacions-de-marca\/","title":{"rendered":"Ruraltxa – soporte en eventos e aplicaci\u00f3ns de marca"},"content":{"rendered":"

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Bioeconom\u00eda rural, biodiversidade e posta en valor dos saberes do monte<\/h2>\n

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RURALtXA!<\/strong><\/a> \u00e9 un proxecto orientado a impulsar a bioeconom\u00eda no medio rural a partir da revalorizaci\u00f3n da gandar\u00eda extensiva de monta\u00f1a e a s\u00faa relaci\u00f3n coa conservaci\u00f3n da biodiversidade. O seu traballo desenv\u00f3lvese en Galicia e Euskadi, en \u00e1reas piloto de alto valor natural, co obxectivo de reforzar a viabilidade das explotaci\u00f3ns, po\u00f1er en valor as actividades tradicionais e activar novas oportunidades de desenvolvemento sostible en territorios afectados polo reto demogr\u00e1fico. (ruraltxa.com)<\/p>\n

En ingenyus<\/strong>* acompa\u00f1amos a Ruraltxa na xesti\u00f3n integral da s\u00faa presenza en eventos e no desenvolvemento de aplicaci\u00f3ns de marca, asegurando que cada aparici\u00f3n p\u00fablica do proxecto funcionase con coherencia, fluidez e capacidade de impacto. O traballo centrouse tanto na coordinaci\u00f3n operativa de feiras e encontros como no dese\u00f1o e adaptaci\u00f3n de materiais, espazos e recursos visuais, mantendo sempre unha identidade reco\u00f1ecible, consistente e ali\u00f1ada cos valores do proxecto.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n

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dimensi\u00f3n do proxecto<\/h2>\n

soporte en eventos<\/a><\/p>\n

aplicaci\u00f3ns de marca e dese\u00f1o de materiais<\/a>[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row el_id=\u201deventos\u201d][vc_column width=\u201d4\/12\u2033 el_class=\u201dfull-width-row\u201d][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

soporte en eventos<\/h2>\n

A participaci\u00f3n de Ruraltxa en feiras e encontros requir\u00eda unha xesti\u00f3n precisa e transversal, capaz de garantir que cada presenza se desenvolvese sen fricci\u00f3ns e cunha expresi\u00f3n s\u00f3lida da marca. Desde ingenyus* asumimos este papel como interlocutores e xestores integrais, coordin\u00e1ndonos coas organizaci\u00f3ns de cada feira para supervisar prazos, necesidades t\u00e9cnicas, recepci\u00f3n de materiais e correcta execuci\u00f3n de cada detalle.<\/p>\n

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O noso traballo abrangueu a xesti\u00f3n completa de todo o necesario para a participaci\u00f3n en eventos: coordinaci\u00f3n cos equipos organizadores, seguimento lox\u00edstico, alugueiro de materiais, contrataci\u00f3n de persoal de apoio cando era necesario, env\u00edo de artes finais e supervisi\u00f3n de entregas. A isto sumouse a conceptualizaci\u00f3n de din\u00e1micas e recursos pensados para reforzar a visibilidade do proxecto dentro de cada feira, buscando non s\u00f3 que todo funcionase correctamente, sen\u00f3n que a presenza de Ruraltxa resultase diferencial, clara e memorable.<\/p>\n

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aplicaci\u00f3ns de marca e dese\u00f1o de materiais<\/h2>\n

Como continuidade natural do traballo en eventos, en ingenyus* desenvolvemos distintas aplicaci\u00f3ns de marca para asegurar que a identidade de Ruraltxa \u2014tam\u00e9n articulada a trav\u00e9s do concepto Saberes do monte<\/strong>\u2014 mantivese unha expresi\u00f3n coherente, reco\u00f1ecible e ben resolta en cada contexto. O obxectivo non era s\u00f3 aplicar a marca, sen\u00f3n facer que funcionase con consistencia en soportes, formatos e espazos moi diversos.<\/p>\n

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Traballamos no dese\u00f1o de stands e elementos expositivos, coidando tanto a visibilidade como a claridade da mensaxe e a adecuaci\u00f3n \u00e1s necesidades espec\u00edficas de cada participaci\u00f3n. Tam\u00e9n desenvolvemos materiais gr\u00e1ficos como flyers e outras pezas de apoio, organizando a informaci\u00f3n de forma comprensible e reforzando sempre a presenza visual do proxecto. A isto engadiuse a proposta de ideas para merchandising e outros recursos aplicados, concibidos desde unha lectura coherente dos valores da marca e da s\u00faa relaci\u00f3n co territorio, a biodiversidade e os usos tradicionais do monte.<\/p>\n

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O resultado foi un sistema de aplicaci\u00f3ns capaz de acompa\u00f1ar o proxecto nos seus distintos puntos de contacto presenciais, reforzando a s\u00faa identidade e achegando coherencia a toda a s\u00faa comunicaci\u00f3n visual. Cada peza, soporte e espazo entendeu como unha oportunidade para consolidar unha imaxe m\u00e1is reco\u00f1ecible e para amplificar o alcance dun proxecto comprometido co medio rural, a conservaci\u00f3n e a bioeconom\u00eda.<\/p>\n

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En ingenyus* acompa\u00f1amos a Ruraltxa na xesti\u00f3n integral da s\u00faa presenza en eventos e no desenvolvemento de aplicaci\u00f3ns de marca.<\/p>\n","protected":false},"featured_media":7751,"template":"","meta":{"_links_to":"","_links_to_target":""},"customer_type":[1176,1163],"project_type":[1171,1159,1160],"class_list":["post-7451","project","type-project","status-publish","has-post-thumbnail","hentry","customer_type-agroalimentaria","customer_type-sostenibilidad","project_type-comunicacion","project_type-diseno-grafico","project_type-evento"],"yoast_head":"\nRuraltxa - soporte en eventos e aplicaci\u00f3ns de marca | ingenyus*<\/title>\n<meta name=\"description\" content=\"En ingenyus* tenemos servicios especializados para tu empresa. Entra en nuestra web y desc\u00fabrelos. 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