{"id":7730,"date":"2026-05-28T12:54:41","date_gmt":"2026-05-28T10:54:41","guid":{"rendered":"https:\/\/www.ingenyus.es\/?post_type=project&p=7730"},"modified":"2026-05-29T15:02:58","modified_gmt":"2026-05-29T13:02:58","slug":"safeats","status":"publish","type":"project","link":"https:\/\/www.ingenyus.es\/gl\/project\/safeats\/","title":{"rendered":"Safeats \u2014 marca, dese\u00f1o web e estratexia de comunicaci\u00f3n"},"content":{"rendered":"

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Do co\u00f1ecemento cient\u00edfico \u00e1 innovaci\u00f3n en seguridade alimentaria.<\/h2>\n

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Safeats<\/a> \u00e9 unha iniciativa impulsada desde o IATA-CSIC orientada a trasladar co\u00f1ecemento cient\u00edfico no \u00e1mbito da seguridade alimentaria cara a soluci\u00f3ns aplicadas con impacto na industria. A s\u00faa actividade c\u00e9ntrase na xeraci\u00f3n de ferramentas, metodolox\u00edas e capacidades cient\u00edfico-tecnol\u00f3xicas que contrib\u00faen a mellorar a calidade, a trazabilidade e a seguridade na cadea alimentaria.<\/p>\n

Desde ingenyus* desenvolvemos un traballo integral de identidade visual, dese\u00f1o e desenvolvemento web, as\u00ed como unha estratexia de comunicaci\u00f3n e posicionamento, co obxectivo de constru\u00edr unha marca s\u00f3lida e unha plataforma capaz de traducir o seu valor cient\u00edfico en propostas comprensibles e atractivas para o \u00e1mbito empresarial. O resultado \u00e9 un ecosistema de marca coherente que reforza a s\u00faa visibilidade, facilita a transferencia de co\u00f1ecemento e potencia a conexi\u00f3n con potenciais aliados industriais.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n

[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row][vc_column width=\u201d4\/12\u2033 el_class=\u201dfull-width-row\u201d][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

dimensi\u00f3n do proxecto<\/h2>\n

identidade visual<\/a>
\ndese\u00f1o e desenvolvemento web<\/a>
\nestratexia de comunicaci\u00f3n e posicionamento<\/a>[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row el_id=\u201didentity\u201d][vc_column width=\u201d4\/12\u2033 el_class=\u201dfull-width-row\u201d][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

identidade visual<\/h2>\n

A identidade de Safeats constr\u00faese a partir dos valores que definen o proxecto: rigor cient\u00edfico, innovaci\u00f3n aplicada e vocaci\u00f3n de impacto na industria alimentaria. O sistema visual busca transmitir confianza, precisi\u00f3n e tecnolox\u00eda, elementos clave no \u00e1mbito da seguridade alimentaria.<\/p>\n

O logotipo e a linguaxe gr\u00e1fica desenv\u00f3lvense desde unha l\u00f3xica estruturada e contempor\u00e1nea, combinando formas limpas e unha tipograf\u00eda clara que reforza a lexibilidade e o car\u00e1cter cient\u00edfico do proxecto. A identidade equilibra o compo\u00f1ente t\u00e9cnico cunha aproximaci\u00f3n accesible, permitindo comunicar conceptos complexos de maneira sinxela e directa.<\/p>\n

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A paleta crom\u00e1tica e os recursos visuais reforzan a idea de seguridade, control e an\u00e1lise, ao tempo que achegan unha dimensi\u00f3n tecnol\u00f3xica e innovadora. En conxunto, a marca proxecta unha imaxe coherente, reco\u00f1ecible e ali\u00f1ada co seu prop\u00f3sito: achegar a ciencia \u00e1 industria de forma efectiva.<\/p>\n

[\/vc_column_text][vc_single_image image=\u201d7795\u2033 img_size=\u201dfull\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row el_id=\u201ddesign\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

dese\u00f1o e desenvolvemento web<\/h2>\n

O sitio web de Safeats conc\u00edbese como unha ferramenta clave para a transferencia de co\u00f1ecemento e a xeraci\u00f3n de oportunidades de colaboraci\u00f3n. A arquitectura da informaci\u00f3n dese\u00f1ouse para organizar de maneira clara as s\u00faas capacidades, li\u00f1as de traballo e propostas de valor, facilitando a comprensi\u00f3n por parte de p\u00fablicos non cient\u00edficos.<\/p>\n

El enfoque de dise\u00f1o prioriza la claridad, la jerarqu\u00eda visual y la accesibilidad, transformando contenidos t\u00e9cnicos en una experiencia de navegaci\u00f3n intuitiva y estructurada. La interfaz combina un lenguaje visual limpio con elementos gr\u00e1ficos que refuerzan la identidad de marca y aportan dinamismo sin perder rigor.<\/span><\/p>\n

A nivel t\u00e9cnico, se desarroll\u00f3 una plataforma optimizada en rendimiento, adaptable a distintos dispositivos y preparada para evolucionar junto al proyecto. La web act\u00faa no solo como escaparate, sino como una herramienta estrat\u00e9gica para comunicar, posicionar y activar relaciones con el entorno industrial.<\/span>[\/vc_column_text][vc_single_image image=\u201d7798\u2033 img_size=\u201dfull\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row el_id=\u201dstrategy\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d7\/12\u2033][vc_column_text]<\/p>\n

estratexia de comunicaci\u00f3n e posicionamento<\/h2>\n

Para Safeats desenvolvemos unha estratexia de comunicaci\u00f3n orientada a reforzar o seu posicionamento e a s\u00faa capacidade de transferencia cara \u00e1 industria alimentaria. O obxectivo foi ali\u00f1ar o seu valor cient\u00edfico-tecnol\u00f3xico coas necesidades reais do mercado, facilitando a xeraci\u00f3n de alianzas e proxectos colaborativos.<\/p>\n

O traballo partiu dunha an\u00e1lise das s\u00faas capacidades e dun benchmarking do contorno, que permitiu identificar oportunidades e definir sectores e empresas prioritarias. A partir deste diagn\u00f3stico, constru\u00eduse unha narrativa clara e coherente, capaz de traducir o seu co\u00f1ecemento cient\u00edfico en mensaxes comprensibles, relevantes e orientadas a resultados.<\/p>\n

A estratexia define li\u00f1as de comunicaci\u00f3n, p\u00fablicos obxectivo e pancas de activaci\u00f3n, establecendo un marco que permite aumentar a s\u00faa visibilidade, mellorar o seu posicionamento e acelerar a conexi\u00f3n con potenciais socios industriais.<\/p>\n

[\/vc_column_text][vc_single_image image=\u201d7801\u2033 img_size=\u201dfull\u201d][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row el_id=\u201dlayout\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row][vc_row el_id=\u201dmanagement\u201d][vc_column width=\u201d4\/12\u2033][\/vc_column][vc_column width=\u201d1\/12\u2033][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

Traballamos na creaci\u00f3n dunha identidade visual e dun ecosistema dixital coherente para Safeats, complementado cunha estratexia de comunicaci\u00f3n orientada a posicionar o seu valor cient\u00edfico-tecnol\u00f3xico e facilitar a transferencia de co\u00f1ecemento cara \u00e1 industria alimentaria.<\/p>\n","protected":false},"featured_media":7809,"template":"","meta":{"_links_to":"","_links_to_target":""},"customer_type":[1176,1158,1194],"project_type":[1164,1216,1193,1161,1213,1172],"class_list":["post-7730","project","type-project","status-publish","has-post-thumbnail","hentry","customer_type-agroalimentaria","customer_type-industria","customer_type-quimica","project_type-consultoria","project_type-deseno-e-desenvolvemento-web","project_type-diseno-y-desarrollo-web","project_type-identidad-corporativa","project_type-identidade-corporativa","project_type-diseno-web"],"yoast_head":"\nSafeats \u2014 marca, dese\u00f1o web e estratexia de comunicaci\u00f3n | ingenyus*<\/title>\n<meta name=\"description\" content=\"En ingenyus* contamos con servizos especializados para a t\u00faa empresa. 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