Innovation in genetics for precise clinical decisions
Duponte is a company dedicated to developing technological solutions that support healthcare professionals in the field of genetics. Its mission is to transform the complexity of the genome into clear, fast, and useful information through the use of artificial intelligence. The company offers services in genetic solutions, applied research, and scientific training, with the goal of improving diagnostics, treatments, and prevention strategies. Among its initiatives, Matchgénica stands out—a platform powered by artificial intelligence that facilitates the interpretation of genetic variants and enhances both clinical and research work.
From ingenyus*, we have shaped Duponte’s identity with a strategic and human-centered approach, creating a solid visual identity and a logo that convey trust, innovation, and clarity. In parallel, we developed a functional and elegant web platform that brings genetics closer to both professionals and patients through an intuitive and accessible digital experience.
corporate identity and logo
From corporate identity to brand narrative, at ingenyus* we craft clear and reliable communication that reflects Duponte’s DNA: scientific rigor with real-world usefulness. Every element is designed to convey accessibility, applied innovation, and a strong commitment to making genetics available to everyone.
We started with a symbol inspired by the DNA chain—solid in its origin but too common within the industry. It was necessary to take a step forward and give the brand a more distinctive story. This is how the bridge emerged: a concept that expresses the true essence of Duponte—connecting genomic excellence with clinical practice, and doing so in a dynamic, versatile, and ever-evolving way.
To reinforce this differentiation, we focused on two key elements: typography and color. The new typeface, fluid and organic, conveys innovation and approachability, eliminating the rigidity of the previous version. At the same time, we simplified the color palette to enhance memorability: a fluorescent green as the primary color and a technological blue that adds solidity and modernity. The contrast between the two creates a powerful and disruptive visual language.
The result is a coherent and distinctive visual identity, capable of conveying trust, innovation, and professionalism, while aligning with Duponte’s mission: making genetics work for everyone in a clear, useful, and accessible way.
web design
We transformed the corporate identity of Duponte into a coherent and effective digital experience. The website does not merely replicate the brand visually; it projects it into an environment where genetic complexity is translated into an intuitive and accessible journey, always keeping scientific rigor at its core.
We designed a minimalist and functional digital space, where every element serves a purpose: prioritizing clarity, accessibility, and usability. The information architecture and visual hierarchy were carefully crafted so that healthcare professionals and patients can easily find what they are looking for, without friction or distractions.
Every interaction is optimized to guide the user naturally, reinforcing trust in the brand and conveying its unique value: leading the genetic revolution with innovation and humanity. The result is a digital platform that not only communicates but also connects, supports, and enhances the work of those who rely on Duponte.