Communication for biotechnology that transforms health
The Complementary Plan for Biotechnology Applied to Health (PCBAS) is a strategic research and development initiative funded by the European Union through the Next Generation EU programme. In Galicia, the plan is structured around a network of agents from the Galician R&D&I system, coordinated by the Kaertor Foundation, and is aimed at strengthening capabilities in health biotechnology while consolidating a collaborative ecosystem that connects science, innovation, and the productive sector. Its impact extends nationwide, bringing together multiple autonomous communities under a framework of co-governance and co-programming.
From ingenyus*, we have been actively involved in the comprehensive management of marketing and communication for the Galician initiative, defining its strategy, identity, and visibility tools.
Project Scope
Marketing and communication strategy
Visual identity and corporate design
Website development and maintenance
Attraction of collaborative projects
Content updates and digital visibility
News management and information section
Recording and production of videos and outreach content
Marketing and communication strategy
Ingenyus* works closely with the PCBAS Galicia communication team, led by the Kaertor Foundation, on the design and implementation of a cross-cutting communication strategy for the entire plan. We have been involved from the outset through in-person and virtual meetings with the project’s key stakeholders, defining the strategic messages and the tools required for dissemination. Our work has focused on launching actions to promote both the initiative as a whole and the call for expressions of interest, contributing to the design of a communication roadmap that supports and structures all activities.
Visual identity and corporate design
We developed the corporate visual identity of PCBAS Galicia based on the graphic guidelines of the national plan, creating a distinctive identity that combines institutional coherence with a strong territorial character. We produced a visual identity manual defining key elements such as the logo, colour palette, typography, and brand coexistence rules. This identity is applied consistently across presentations, documents, calls for proposals, and visual materials. We also designed layout templates for scientific reports and regulatory guidelines, ensuring the proper integration of the logos of participating and funding entities.
Website development and maintenance
We designed and developed the digital platform, conceived as the central hub of the plan in Galicia. The website was structured according to usability and SEO best practices, featuring a responsive design, bespoke graphic resources, and a scalable architecture. We implemented key functionalities such as customised forms for proposal submissions, as well as dedicated sections for news, projects, and events. We also provide ongoing technical maintenance and continuous website updates, including the addition of new content, specific sections, and structural improvements aligned with the evolution of the project.
Attraction of collaborative projects
We supported the Kaertor Foundation in the definition and execution of the call for expressions of interest for PCBAS collaborative projects. Our involvement included drafting and designing the call guidelines, developing the informational materials, and planning the technical process for the submission, validation, and evaluation of proposals. We implemented a dedicated web form, configured email accounts for document management, and organised the workflow for the submission of final reports. This work enabled the identification and promotion of projects with high scientific and technological impact across the plan’s different lines of action.
Content updates and digital visibility
Once the collaborative projects were selected, we managed the individual dissemination of each project through their publication on the website. For each initiative, we developed a dedicated project profile featuring detailed information, complemented by an explanatory video recorded with the principal investigators. This material was further enhanced with customised outreach infographics that clearly and visually summarise the objectives and contributions of each project. We also created a dedicated projects section with intuitive and accessible navigation, and progressively adjusted the website architecture in line with the plan’s development and user behaviour.
News management and information section
We created and manage a dynamic news section on the website, structured by categories and designed to keep the community informed about the progress of PCBAS Galicia. Publications include text, images, videos, and interactive materials. A notable example was the embedding of an image gallery from the regional launch event, directly accessible from the corresponding post. This section reflects both institutional activities and scientific milestones of the project, providing a rigorous and accessible information channel for both general and specialised audiences.
Management and production of videos and outreach content
We led the production of a series of outreach videos featuring the principal investigators of the selected projects. We organised filming sessions at their research centres, coordinated the audiovisual production, and carried out the final editing, including the integration of explanatory graphics and infographics. In addition, we produced thematic content such as videos for the International Day of Women and Girls in Science, as well as an institutional video presenting the plan in Galicia. These resources were integrated into the website and screened at key events, strengthening the project’s narrative and accessible dimension.
Event organisation and technical support
We coordinated the end-to-end organisation of the regional launch event for PCBAS Galicia, held at the City of Culture. Our responsibilities included the design of event materials (roll-ups, programmes, signage), audiovisual production, merchandising, stage design, invitation management, and institutional protocol. We also provided technical support at national-level events, such as the meeting held in Madrid on 30 May 2023, contributing to the plan’s national positioning and facilitating the participation of Galician representatives through audiovisual materials and logistical support.
Development of interactive maps
We designed and developed an interactive scientific capabilities mapping tool aimed at visually showcasing Galicia’s strengths in biotechnology. The tool allows users to apply filters by line of action, organisation, thematic area, or location, and is based on a bespoke taxonomy that facilitates alignment with other national and European initiatives. Integrated into the website as part of the plan’s dynamic actions, this platform enables external stakeholders to easily identify potential collaborations according to their specific fields of interest.
