Strategic communication for food innovation in Galicia
Business Factory Food (BFFood) is the leading accelerator for the food sector in Galicia. Promoted by the Xunta de Galicia and managed by the Galician Food Cluster (Clusaga), its mission is to support innovative projects from early-stage validation to their consolidation as scalable and sustainable companies. Its model is structured in incubation, acceleration, and consolidation phases, offering training, mentoring, access to funding, and connection with key stakeholders in the agri-food ecosystem.
At ingenyus*, we developed a comprehensive communication service for BFFood aimed at strengthening its positioning, increasing the visibility of the program, and amplifying the impact of the startups and activities linked to the accelerator. Our work covered content planning, social media management, website updates, graphic design, the creation of project dissemination materials, and the organization and communication coverage of events. All of this was approached from a strategic, coordinated perspective aligned with the evolution of the program and its communication needs.
digital content and social media management
One of the core pillars of the project was the definition and development of monthly content plans, designed to ensure consistent, structured communication aligned with BFFood’s strategic objectives. At ingenyus*, we approached editorial planning in a systematic way, identifying key topics, formats, milestones, and communication opportunities to strengthen the program’s visibility and consolidate its presence within the food innovation ecosystem. This process also included coordination with Clusaga, content validation, and the adaptation of messaging to the different stages of the program.
In parallel, we managed BFFood’s social media presence, with a strong focus on LinkedIn as the primary channel for institutional communication. The strategy combined content creation, copywriting, scheduling, and publishing with community management, performance tracking, and continuous optimization. The objective was not only to maintain an active presence, but to build a communication framework capable of projecting BFFood’s value, activating its network of key stakeholders, and giving visibility to both the program and the startups involved.
website updates
Website updates were approached as a strategic tool to support the ongoing evolution of the program and to position BFFood’s website as a dynamic, up-to-date, and relevant communication platform. At ingenyus*, we were responsible for both updating content in line with program developments and proposing, writing, and publishing new blog content, managing the entire process from an editorial and strategic perspective.
This work ensured that the website remained current, strengthened its role as an information hub, and improved its ability to communicate calls, progress, activities, interviews, and startup-related content. In addition to publishing news and articles, the approach incorporated SEO optimization and continuous performance review, understanding the website not simply as a repository of information, but as a key platform for positioning and communicating BFFood’s value proposition.
graphic design materials
The project also included the design of graphic materials aimed at reinforcing BFFood’s visual identity and providing the program with a more consistent, recognizable, and versatile communication system. At ingenyus*, we developed a range of graphic applications tailored to specific communication, dissemination, and presentation needs, always maintaining coherence with the brand’s visual language and the professional, innovation-driven character of the accelerator.
These materials ranged from corporate and promotional assets to pieces designed for campaigns, presentations, events, and specific communication actions. The objective was to build visual resources capable of supporting the program’s growth, facilitating message delivery, and reinforcing the perception of BFFood as a solid, contemporary initiative connected to the transformation of the food sector. More than addressing isolated needs, graphic design functioned as a tool for consistency and brand projection.
event coverage
Event organization and communication coverage completed this collaboration as a particularly relevant dimension within BFFood’s communication strategy. At ingenyus*, we supported the preparation and promotion of key program events, understood not only as operational milestones but as opportunities for visibility, connection, and ecosystem activation. Communicating these events required precise coordination across invitations, visual materials, live coverage, and post-event content generation.
This work included both organizational support and communication coverage before, during, and after each event, with the aim of maximizing reach, strengthening brand presence, and extending the impact of each action beyond the physical event itself. Programs, banners, visual assets, press releases, social media content, and audiovisual materials were all part of a comprehensive approach designed to turn each event into a meaningful communication and positioning opportunity for BFFood.
