From scientific knowledge to innovation in food safety
Safeats is an initiative promoted by IATA-CSIC, aimed at transferring scientific knowledge in the field of food safety into applied solutions with real impact for industry. Its activity focuses on developing tools, methodologies, and scientific-technological capabilities that help improve quality, traceability, and safety across the food chain.
At ingenyus*, we developed a comprehensive project covering visual identity, web design and development, as well as communication and positioning strategy, with the goal of building a strong brand and a platform capable of translating its scientific value into clear, compelling proposals for the business sector. The result is a coherent brand ecosystem that strengthens its visibility, facilitates knowledge transfer, and enhances its connection with potential industrial partners.
visual identity
Safeats’ identity is built around the values that define the project: scientific rigour, applied innovation, and a commitment to generating impact in the food industry. The visual system is designed to convey trust, precision, and technology — key elements in the field of food safety.
The logo and graphic language are developed through a structured, contemporary approach, combining clean forms with clear typography that reinforces legibility and the project’s scientific character. The identity balances its technical dimension with an accessible approach, making it possible to communicate complex concepts in a simple and direct way.
The colour palette and visual assets reinforce the ideas of safety, control, and analysis, while also adding a technological and innovative dimension. Overall, the brand projects a coherent, recognisable image aligned with its purpose: bringing science closer to industry in an effective way.
web design and development
The Safeats website is conceived as a key tool for knowledge transfer and the creation of collaboration opportunities. Its information architecture was designed to clearly organise its capabilities, lines of work, and value propositions, making them easier for non-scientific audiences to understand.
The design approach prioritises clarity, visual hierarchy, and accessibility, transforming technical content into an intuitive and structured browsing experience. The interface combines a clean visual language with graphic elements that reinforce the brand identity and add dynamism without losing rigour.
At a technical level, we developed a performance-optimised platform, adaptable to different devices and ready to evolve alongside the project. The website acts not only as a showcase, but also as a strategic tool to communicate, position, and activate relationships with the industrial ecosystem.
communication and positioning strategy
For Safeats, we developed a communication strategy aimed at strengthening its positioning and its ability to transfer knowledge to the food industry. The goal was to align its scientific and technological value with real market needs, facilitating the creation of partnerships and collaborative projects.
The work began with an analysis of its capabilities and benchmarking of the sector, which made it possible to identify opportunities and define priority sectors and companies. Based on this diagnosis, we built a clear and coherent narrative capable of translating its scientific knowledge into understandable, relevant, and results-oriented messages.
The strategy defines communication lines, target audiences, and activation levers, establishing a framework to increase visibility, improve positioning, and accelerate connections with potential industrial partners.
