Innovation ecosystem for a clean and competitive industry
The Atlantic Green Hub was born as an initiative driven by the Viratec (Galicia) and Aclima (Basque Country) clusters, with the support of public administration and a broad business network committed to sustainability. Its purpose is clear: to accelerate the green transformation of the Atlantic industrial fabric, creating a space that connects companies, researchers, and organizations leading the transition toward more circular, clean, and competitive models.
Over two intense days, the event took place at Gaiás, Cidade da Cultura de Galicia, bringing together professionals, experts, and institutional representatives around a program of lectures, round tables, and B2B meetings. At ingenyus*, we took on the comprehensive management of the event—from corporate identity to spatial design—combining strategic vision, content development, and innovative staging. In this way, the Atlantic Green Hub was established as a new benchmark for interregional collaboration in the field of industrial sustainability.
corporate identity
The Atlantic Green Hub’s identity is rooted in an essential idea: the balance between water and land—two elements that symbolize life, connection, and transformation. The brand design is built upon this duality, visually expressing the values of continuity, fluidity, and cooperation that define the event.
The logotype is composed of organic shapes inspired by the contour lines of the terrain and the expansion of water, evoking both the Atlantic origin of the project and its forward-looking vision. The typographic division of the word “Atlantic” into “atlan- / tic” is a conscious and strategic decision: it enhances visual differentiation, adds graphic rhythm, and aligns with the disruptive and transformative nature of the event.
This fragmentation highlights the dual spirit of the event — Galicia / Basque Country, tradition / innovation, nature / technology — and enhances the brand’s memorability. The result is an identity that is strong yet fluid, rooted yet open, capable of evolving in future editions while maintaining coherence and visual recognition.
graphic design
At ingenyus*, we developed the event’s complete visual system, ensuring that every element communicated the brand’s values in a coherent and engaging way. The work included the creation of all graphic and communication materials: roll-ups, banners, digital and physical signage panels, badges, flyers, tickets, and wayfinding elements.
The design was meticulously extended to every detail of the environment — from water stations and waste bins to the photocall, merchandising, and informational displays — achieving an immersive and cohesive visual experience.
Each piece was conceived with sustainability in mind, using recyclable materials and a clean, contemporary aesthetic that enhanced the brand’s visibility while preserving its responsible character. The result was a powerful, unified image with strong visual impact, accompanying attendees throughout the entire experience — from the first point of contact to the close of the event.
architectural layout
At ingenyus*, we were responsible for the architectural design and comprehensive spatial planning of the event, adapting the spaces of the Museo Centro Gaiás to meet the needs of both the program and the exhibitors.
The work of ingenyus* began with the development of floor plans and the conceptual design of the main areas: the exhibition zone, institutional area, rest and networking spaces, information points, and the main stage area. Every decision — from the choice of furniture to the layout of circulation paths — was guided by functionality, accessibility, and aesthetic coherence with the Atlantic Green Hub identity.
The design prioritized the visitor experience, encouraging a natural flow of movement and enhancing interaction between companies and attendees.
The result was a harmonious, distinctive, and visually coherent environment, in which every detail helped reinforce the message of sustainability and innovation that defines the project.
comprehensive management
ingenyus* took charge of the event’s complete management, from the initial conceptualization to the final operational execution. This included coordinating with the venue, suppliers, technical teams, catering services, support staff, and overseeing all logistical aspects of the event.
During the setup week, our team was on-site at Gaiás, overseeing every stage — from the installation of structures and arrangement of materials to the implementation of audiovisuals and scenography — ensuring deadlines and quality standards were fully met. We also provided on-site assistance and coordination throughout the event itself, guaranteeing that each part of the program ran smoothly and that the experience for speakers, exhibitors, and attendees was seamless and professional.
Thanks to this comprehensive approach, the Atlantic Green Hub was executed with a high level of precision and coherence, projecting an image of a solid, modern, and efficient organization.
