Hub4Food, the Atlantic Food Innovation Hub
Hub4Food – Atlantic Food Innovation Hub – is a European project aimed at strengthening the research, development, and innovation capacities of the food industry and research and technology organizations in the Atlantic Area. Its focus is on promoting the development of new and improved food products, especially those of marine origin. Hub4Food will support the adoption of new technologies and processes to boost the sustainability and competitiveness of the Atlantic food sector, while also enhancing business support services, particularly for SMEs.
corporate identity
In the Hub4Food project, we developed a corporate identity that reflects innovation and collaboration in the Atlantic agri-food sector. The logo was designed with the shared vision of the consortium partners in mind, along with the strategic focus of the hub, where the marine world, innovation, and collaboration act as key drivers. The color palette was carefully selected to align with Interreg’s visual identity, incorporating shades that evoke the ocean and convey a commitment to sustainability and the environment.
graphic design
As part of the visual development of the Hub4Food project, we created various outreach materials consistent with the defined corporate identity. Among them, we designed a roll-up and an informational flyer, intended for use at conferences, events, and project presentations. Both graphic supports maintain the visual line set by the logo and color palette, facilitating project recognition and reinforcing its institutional presence within the Atlantic agri-food ecosystem.
web design
The web design focused on a clear and accessible user experience, structuring information into key areas such as consortium, pilots, events, and business innovation services. A clean and professional visual approach was implemented, with a content architecture that facilitates navigation.
In addition, a capabilities map—also developed by us—was integrated, enhancing the visibility of the project, fostering collaboration among stakeholders, and strengthening its impact on the Atlantic agri-food ecosystem.
