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Kiur is an innovative spin-off that has developed a Clinical Decision Support System (CDSS) focused on optimizing the selection of products for the local treatment of healable chronic wounds.
Its technology helps healthcare professionals make more accurate and effective decisions, improving clinical processes and the quality of patient care.
project dimension
naming
At ingenyus* we work with the goal of transforming Kiur’s essence into a coherent, powerful, and memorable visual identity.
To develop the company’s name, we analyzed keywords, concepts, and emotional associations to create options with strong sound, memorability, and brand potential. We assessed factors such as legal availability and domain name, as well as adaptability across different channels and contexts.
The result is a name that not only identifies the brand but also projects a vision, creates connection, and paves the way for the company’s positioning and growth.
corporate identity
Kiur’s corporate identity was designed to convey trust, innovation, and scientific credibility—key elements in the healthcare field. At ingenyus, we developed a strong and coherent visual identity that translates the brand’s essence into a clear and memorable visual language.
The process included the creation of the logo, definition of the color palette, typography, iconography, and a visual system adaptable to various formats and platforms.
Each element was strategically designed to ensure professional, modern, and distinctive communication.
The result is a visual identity that conveys technology, precision, and approachability—strengthening Kiur’s positioning as a reliable solution in the clinical field and supporting its expansion into new markets and audiences.
web design and development
To support Kiur’s launch and reflect its innovative value proposition, ingenyus worked on the design and development of a functional, modern website aligned with its visual identity.
We created a clear and accessible digital experience, tailored to both healthcare professionals and potential strategic partners.
The information architecture was designed to effectively communicate the benefits of the clinical decision support system, making a complex technological solution easy to understand through a clean, visual, and user-focused design.
In addition, we implemented a scalable structure, ready to grow alongside the brand, with a responsive design that ensures an optimal experience across all devices.
