Artificial intelligence to understand microbial life.
Olobion is a biotechnology company based in the Parc Científic de Barcelona, specializing in the comprehensive analysis of omics data through artificial intelligence. Its technological platform, OloMAP, enables clients to analyze biological samples with high operational agility. With metabolomics, lipidomics, and proteomics services, Olobion works with sectors such as healthcare, nutrition, and environmental industries, delivering science- and data-driven solutions.
At ingenyus*, we supported Olobion in consolidating its visual identity with both a strategic and technical approach. The aim was to build a strong, flexible brand image aligned with its growth, enabling clear and distinctive communication. We then brought this new identity into the digital space through the complete redesign of its website.
visual identity
We began the work with an audit of the existing logo, identifying necessary improvements in legibility, proportion, and usability. From there, we developed a new optimized version and selected a modern, Google-compatible typeface that conveys professionalism without losing a sense of approachability.
We also designed a dedicated sub-brand for its OloMAP platform, giving it a distinct visual personality while preserving its connection to the parent brand. In addition, we developed a graphic system for the company’s three main services: metabolomics, lipidomics, and proteomics. For each one, we created a specific color palette and an adapted version of the logo, allowing each line to communicate with its own personality within a unified visual ecosystem.
brand applications
Once the visual identity was defined, we moved on to its application across key communication materials for Olobion. We designed a corporate presentation template that, in addition to conveying professionalism and scientific credibility, allows the team to adapt content in a flexible and consistent way. We also created an informational brochure, structured to clearly present their value proposition, the services they offer, and the unique advantages of the OloMAP technology.
For promotional environments such as conferences, trade fairs, or networking events, we developed a tote bag with an attractive and functional design, conceived as both a brand asset and a vehicle for visibility. We complemented this set of applications with a corporate roll-up banner, serving as a visual reinforcement piece in any exhibition space. All of these elements were created under the new graphic line, ensuring visual cohesion, ease of use, and a professional image ready to communicate effectively.
web development
Finally, we brought this new identity into the digital environment with the complete redesign of Olobion’s website. We proposed a clearer content architecture, simple navigation, and an aesthetic aligned with the new visual identity. The result is a modern, accessible, and consistent platform that reinforces the brand’s scientific positioning and enhances the user experience at every level.