Biogame – an animated story
Galicia has become one of the main biotechnology regions in Spain thanks to the promotion of business generation and the consolidation of biotechnology companies. The promotion of the use and application of biotechnology in all economic sectors and a collaborative ecosystem favor entrepreneurship, growth and opportunities for new companies in our region.
In ingenyus* we collaborate with Bioga through the design and development of a simple videogame to be used in fairs, events and congresses.
strategy
From Bioga, the challenge was to dynamize the attendance to fairs and congresses with the variable purpose of capturing leads for different purposes.
By ingenyus*, a gamification aesthetic is proposed, in digital format, through the design of a 16-bit aesthetic videogame, inspired by the biotechnological ecosystem of Galicia. As a starting point, the web biogame.bioga.org is launched, which serves to contextualize and as a means of communication to explain the purpose of participation. An intuitive website with a form associated with the participation, oriented responsive as potential stakeholders would visit it through the mobile.
game
The 16-bit design was adapted to the reality of the ecosystem. Thus, the characters correspond to real people in the ecosystem and are recognizable to regular users. At the same time, the game provides information through questions to bring key information about the biotech environment to new stakeholders.
