Wordle is an online game where you have to guess a 5-letter word. You can only play once a day, and hundreds of Twitter users share their results daily. But why has it gone viral?
The Story of Wordle
Wordle was created by Josh Wardle, a Reddit user and engineer, who made Wordle in 2021 for his partner, who loves word guessing games. The game was shared with the family WhatsApp group, and in October of that year, it was released to the public for the enjoyment of the rest of the world.
How to Play Wordle
The game is very simple: each user has six attempts to guess a word. This word is refreshed daily, and it’s the same for all users. The user must enter a random 5-letter word (it must be in the dictionary), and a color scale will be displayed as a response:
- If the letter is green, it means the letter and position are correct.
- When the letter is yellow, it means the letter is correct, but the position is not.
- If the letter is gray, it means the letter is not in the word to be guessed.
The Success of Wordle
The success of this game has been so great that it quickly spread worldwide, creating competitiveness to see who’s best at it. Do you want to know the best countries by guessing Wordle’s word of the day?. And New York Times has bought its rights for a million dollars, which upset a series of Twitter users who criticized the company for increasing its difficulty.
It’s a simple game, without flashy claims or colors, so what are the keys to Wordle’s success?
- It only allows you to play one round a day. It leaves you wanting more, and users eagerly await the next day to try again.
- You can share your result, whether you guessed the word or not. The game offers the option to share your performance on social media. Since the beginning of the year, social media has been filled with colorful boxes that spark curiosity about where they come from and a desire to “join” the Wordle movement.
- Simplicity: Simple, clean design with no ads.
With all this success, we might wonder if they’ll monetize this game through advertising. We don’t know New York Times’ plans for the game, but for now, it remains ad-free.
In any case, the investment made must have a reason, and so far, since its purchase, more than a dozen trackers have been added, which collect, store, and share information about users to understand their browsing habits, preferences, and location to show personalized ads.
What do you think of Wordle? And what do you think of New York Times’ purchase and the inclusion of trackers?
If you’re not only playing Wordle but also thinking about creating your own Wordle, you can create your own Wordle and share it with your friends. Or play with us, can you guess our word? Show us.
